The Modern CEO Podcast

You may not have trouble growing your mailing list… but how are you doing when it comes to keeping your audience (and keeping them engaged)?

Tamika Auwai is the fabulous CEO of Orisha Creative, a content marketing agency specializing in nurture marketing — and let me tell you, they are the EXPERTS in their niche!

Tamika works with coaches, mentors, and teachers to ensure their content creation is aligned with their nurturing goals and optimized to deliver a big impact.

What does this mean? It means they pre-sell more programs and book more clients, without having to churn out endless amounts of content.

Getting off the content creation treadmill? Um, yes please!

Tamika believes in purpose-driven nurture marketing — and Orisha Creative's signature Nurture Matrix is designed to help entrepreneurs nail down their goals and messaging. That means that every piece of marketing they create is designed specifically to help them drive engagement (and build revenue)!

As business owners, we tend to spend a lot of time creating content for lead generation and less time working on nurturing our existing audience.

"When you are focused on the top of the funnel and focused on lead gen, and you don't have anything intentional going on from a nurture perspective, you're essentially creating a leaky bucket in your business," Tamika explains.

Want to stop your warm prospects from falling right out of your leaky bucket — and instead lead them further along their buyer's journey? You're going to want to listen to the latest episode of the Right on Time podcast!

In my latest podcast episode, you'll discover:

• Why Tamika urges her clients to move BEYOND templates — and what Orisha Creative does instead to help clients with their messaging
• How to understand the type of messaging that your ideal client needs to hear in order to step into transformation with you!
• Orisha Creative's signature Nurture Matrix process — what it is, how it works, and how to get a free assessment

Remember to subscribe on iTunes, Google Play, and Stitcher!

Highlights:

02:23 Meet Tamika Auwai!

04:22 Where "Orisha" came from

06:25 Tamika's approach to nurture marketing

09:05 Being of service to our people

11:57 Understanding what ideal clients need

13:20 Three Boudoir belief gap example

16:15 Gathering & digging into the data

20:00 The Nurture Matrix process

21:10 The art & science of marketing

22:28 What goes into the Nurture Matrix

26:20 Nurture Matrix results

29:06 Launch v. active enrollment campaign

31:35 Lead gen v. nurture

35:49 New parent sleep coach

37:30 The myth of the freebie-seekers

39:00 12 core nurture themes

39:51 Nurture Opportunity Scorecard

Thank you for listening! Want more information and tips? Bookmark ambermccue.com/blog and follow Amber on Instagram: @AmberMcCue

Mentioned in this episode:

Orisha Creative

https://www.orishacreative.com

https://nurturematrix.com/scorecard

https://www.facebook.com/orishacreative

Instagram: @orishacreative

Are the marketing techniques you used three years ago not getting you the same results today?

Changes in the digital landscape have created new challenges for Modern CEOs trying to connect with their audiences. If you want to create (or continue to create!) amazing impact going forward, you're going to have to evolve!

My incredible guest for this week's episode of the Right on Time podcast is Digital Marketing Strategist Emily Hirsh.

Emily is the CEO and founder of Hirsh Marketing, an agency that combines strategy and execution with killer creative, and has helped hundreds of entrepreneurs EXPLODE their profits!

I'm not gonna lie, Emily is kind of a big deal!

Hirsh Marketing works with some major names, including Mel Robbins and Krista Mashore, and the agency has generated $107 MILLION in revenue through digital ads.

Emily and her team are adept at evolving to fit the marketing landscape so that they can continue to deliver huge value to their clients — and Emily was more than happy to share some amazing, actionable insights during our interview!

In this episode, we keep it REAL and tackle everything from how to manage a rockstar marketing agency, to exactly what goes on behind the scenes of big launches, to her top tips for online business owners trying to own their space in the era of the content creator!

In my latest podcast episode, you'll discover:

• How systems and processes have helped Emily simplify the effort of managing a large team
• The steps Emily took to transform Hirsh Marketing from a humble start-up to a major agency working with big names and accounts
• 3 ways to get a little sexier with your marketing message while staying authentic!

Remember to subscribe on iTunes, Google Play, and Stitcher!

Highlights:

00:28 Meet Emily Hirsh!

00:57 Embracing minimalism

03:38 Managing big teams & accounts

05:20 Starbucks story

06:26 Emily's journey

08:35 Working with big clients

10:50 Emily's approach to marketing

12:35 Get sexy with your marketing!

15:19 Niching down

17:41 Working on launches

19:52 Changes in the market

22:37 Tips for small business owners

25:14 Passive income

27:51 Reality of online business & #1 tip

30:29 Foundation & sustainability

31:25 What is right on time for Emily?

Thank you for listening! Want more information and tips? Bookmark ambermccue.com/blog and follow Amber on Instagram: @AmberMcCue

Mentioned in this episode:

Emily Hirsh

https://www.hirshmarketing.com

Instagram: @emilyhirsh

As you may know, there has been a bit of a shake-up in the world of digital advertising lately!

Changes made by Apple via its recent iOS update have had a ripple effect across the digital landscape… and these changes have had an impact on the way that Facebook ads have been able to perform.

My good friend Shay Hrobsky is a genius when it comes to paid advertising and social media marketing for small and medium-sized businesses, so she's the perfect person to explain exactly what the heck is going on — and how to shift the way you show up in front of your audience!

"It's been a bit of an adjustment... I've also noticed that it's really making you move to get more connected with your clients, with yourself, with who you want to talk to," Shay says. "Connecting with the client, connecting with the messaging, with the purpose, and really honing in on that."

In this episode of the Right on Time podcast, Shay and I dive DEEP into the practical, actionable tips you need to know in order to rock your advertising game, including how to balance cost-per-lead and earnings-per-leads and what you need to be mindful of when it comes to the digital ad landscape right now and in the near future.

We also talk about how to keep yourself grounded and on track while building your business!

In my latest podcast episode, you'll discover:

• How long you should wait to see results before tweaking your Facebook or Google Ads
• How to expand your business and test out new realms while still leveraging your foundational skills and revenue
• How brand partnerships and affiliate sales work — and how they can be incorporated into your business

Bonus: you'll get the lowdown on The Planathon, if you're not already counting down the days until this year's event!

Remember to subscribe on iTunes, Google Play, and Stitcher!

Highlights:

00:28 Meet Shay Hrobsky

03:18 What's going on with Facebook ads??

05:32 Cost-per-lead & patience

08:45 Free opt-in case study

11:40 The Planathon

12:42 The current ad landscape

15:20 Cost-per-lead case study

16:21 Earnings-per-lead

17:59 Shay's latest project

20:58 Reaching out for help

24:29 Affiliate sales & brand partnerships

26:20 Leveraging while expanding

28:36 Daily tracking & prioritization

34:55 We're on a journey together

Thank you for listening! Want more information and tips? Bookmark ambermccue.com/blog and follow Amber on Instagram: @AmberMcCue

Mentioned in this episode:

Shay Hrobsky

https://www.soulfueledlife.com

https://www.linkedin.com/in/shayjordan1

https://christmasroad.com

Instagram & Twitter: @shayhrobsky

http://theplanathon.com

https://ambermccue.com/playbook

How do you build and scale multiple businesses without running the risk of overwhelm and burnout?

It's definitely not easy, and more likely than not you WILL deal with some level of overwhelm at many points along your journey… but the steps you take to deal with it will make all the difference.

My guest for this week's episode of the Right on Time Podcast is Angela Henderson, owner of not one, but TWO successful businesses!

If there's anyone who knows about the dangers of stress and burnout, it's Angela.

And she is NOT afraid to let it all hang out!

Yes, this episode of the Right on Time podcast GOES there. We dig deep into the good, the bad, and the ugly of being an entrepreneur and running a booming business.

And it gets real.

We talk about the strategies that Angela used to build her two thriving businesses. We talk about why we need to let go of the things that no longer bring us joy. And we talk about how to build a business made out of bricks, instead of hay or sticks — and how to prioritize which bricks to put in place first!

From mindset to strategy to accountability, Angela shares some juicy tips that'll have you reaching for your notebook!

In my latest podcast episode, you'll discover:

• How Angela grew a massive e-commerce business with over 1400 products from the ground-up while holding onto her full-time day job — and how she was right on time when letting it go
• What goes into diagnosing a mental health issue — and how to know if your work is seriously affecting you
• What Angela teaches her consulting clients in terms of building a business that has amazing impact!

Remember to subscribe on iTunes, Google Play, and Stitcher!

Highlights:

00:28 Intro

02:28 Meet Angela Henderson

04:35 Finlay & Me

09:42 Angela Henderson Consulting

09:51 Overwhelm & bullying

11:40 'Are You Okay' Day & reaching out

13:33 Diagnosing mental health issues

14:42 Self care & seeking help

16:34 The secret to having 2 successful businesses!

18:03 Be mindful of money & effort

18:20 Pandemic impact & foundation

21:36 Prioritizing the bricks you put in place

24:14 Openness, mindset & taking responsibility

29:16 "We get to choose"

30:09 Personal accountability & checking yourself

33:50 What is right on time right now?

36:44 Workshop & partnerships example

42:47 Join us for The Planathon!

Thank you for listening! Want more information and tips? Bookmark ambermccue.com/blog and follow Amber on Instagram: @AmberMcCue

Mentioned in this episode:

Angela Henderson

https://www.angelahenderson.com.au

https://www.facebook.com/groups/1322586367762977

Instagram: @angelahendersonconsulting

http://theplanathon.com

Did you know that the online course market has been exploding over the last few years?

More people than ever are open and eager to invest in learning from the comfort of their own couch — and smart business owners are learning how to create offers that can't be ignored.

My guest for this episode is the incredible Gemma Bonham-Carter, who helps her clients simplify the heck out of growing an online course business and create email and funnel strategies for daaaaays!

Gemma has a ton of experience in creating digital programs, both live launches and evergreen offers — and she's not shy about sharing what works… and what doesn't.

Here's the skinny:

You do NOT need to have your course created to start selling it.

You do NOT need to have mastered the ins and outs of a fancy teaching platform to run your first course.

Your LIVE launches will always have a greater conversion rate than your evergreen offers.

"There's a lot of noise in the online space… you need to craft offers that are truly irresistible and really highly sellable," Gemma says. "There's some things that people need to be doing to make sure that theirs stand out in the marketplace."

If you've been thinking about creating an online course, you will definitely want to hear Gemma share the lessons she's learned (and taught her own clients!) and find out your best next steps!

(Bonus: Gemma shares some mind-blowing examples of ways to make your offer completely irresistible!!)

In my latest podcast episode, you'll discover:

• The first steps that you should take when you're thinking about creating an online course
• How to work up to charging high-ticket prices for your offers (get that money!!)
• What you need to know RIGHT NOW to create an offer that will sell out!

Remember to subscribe on iTunes, Google Play, and Stitcher!

Highlights:

01:32 Meet Gemma!

02:59 Gemma's life philosophy

04:54 Multiple revenue streams

07:17 Getting into real estate

09:32 Knowing *everything* in your business

10:44 Gemma's online business

11:49 First steps to creating your online course

14:59 Bakery online course story

16:52 Launch without a teaching platform

19:05 Strategy sessions

20:42 Gemma's first evergreen course

26:07 Most successful evergreen funnel

28:54 Evergreen v live conversion rates

32:13 Scheduling your year

34:25 How many people should you serve?

35:04 What do you need to know right now?

36:54 How to make your offer irresistible

Thank you for listening! Want more information and tips? Bookmark ambermccue.com/blog and follow Amber on Instagram: @AmberMcCue

Mentioned in this episode:

Gemma Bonham-Carter

https://gemmabonhamcarter.com

https://gemmabonhamcarter.com/class

https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

Instagram: @gemma.bonhamcarter

Are you working towards a big, shiny, amazing goal this year?

Or is there a change that you've been wanting to make in your life… but you're just not sure how to move from 'dream' to 'reality'?

Then you're going to want to meet Andrea Owen!

Andrea is a brilliant life coach who helps individuals and companies succeed, thrive, and empower themselves — and she's written three books on how to own your strength and feel amazing while doing it!

Andrea's latest book, Make Some Noise: Speak Your Mind and Own Your Strength (um, a must-read!) is a personal development manifesto designed to help women find their voice, zero in on their goals, and make some serious changes in order to live a life that's in alignment with their dreams and values.

In other words, it's the perfect bedtime reading for the Modern CEO.

What does "making noise" look like? It can be anything from setting kind but firm boundaries, to discovering and following your truth, to learning how to speak up and speak out. Check out the episode to learn how to identify and challenge your own inner critic, move along the path of change, and shake off the harmful beliefs of hustle culture!

While you're at it, order a copy of Andrea's latest book, Make Some Noise: Speak Your Mind and Own Your Strength!

In my latest podcast episode, you'll discover:

• How Andrea made her way from earning her coaching certification to becoming a respected author and speaker
• The top shame triggers, how they're gendered, and how to heal from the wounds caused by your inner critic
• The importance of reconsidering your priorities and how you define "success"

Remember to subscribe on iTunes, Google Play, and Stitcher!

Highlights:

00:01 Meet Andrea Owen

03:25 Stepping into writing & speaking

04:55 Make Some Noise

08:36 The Big Leap

11:10 The inner critic

14:56 Internal work & external work

17:19 Body, appearance & age

23:10 Moving toward the path of change

25:59 Hustle culture

28:30 Pandemic, priorities & values

34:53 What guidance does Andrea give right now?

Thank you for listening! Want more information and tips? Bookmark ambermccue.com/blog and follow Amber on Instagram: @AmberMcCue

Mentioned in this episode:

Andrea Owen

https://andreaowen.com

https://noise.andreaowen.com

https://andreaowen.com/blog

https://www.amazon.com/Andrea-Owen/e/B00F6MJ3NC%3F

Instagram: @heyandreaowen

https://www.harpercollins.com/products/the-big-leap-gay-hendricks

http://theplanathon.com

How do you set yourself up for growth and success from the very start of your business?

You have to learn to let go of a LOT of things!

(If you've already been in the game for a while, remember — you can have a fresh start any time you want!)

Online Business Manager extraordinaire Sarah Noked helps entrepreneurs and online service professionals plan and implement the systems that help them achieve (and exceed!) their goals.

I LOVE talking to Sarah, because as an OBM, she has some amazing insights into all aspects of growing a business online — from hiring to scaling to creating effective systems.

Our conversation was genuine, real, and we covered it alllll.

One thing Sarah shared that stood out to me is that many of her clients bump up against mindset challenges.

Even if you offer an amazing service and have an engaged audience, your mindset can still hold you back from taking the steps you need to take in order to scale with less stress.

"I find a lot of the time, my clients don't really recognize the importance of having a manager in place to manage whole parts of systems in their business," Sarah says. "I don't know where I would be without my OBM on my team… I find people have a lot of money mindset issues, almost like 'Am I deserving of this team member? Am I deserving to have a successfully scaled business that is supported by the right people in the right seats?'"

My friend, I'm here to tell you right now, you are 100% deserving of that business!

So, let's get you on the road to growth!

In my latest podcast episode, you'll discover:

• The first things you want to delegate when you're growing and scaling your business
• How to handle your hiring process in your virtual workspace (and what to do when it isn't a fit)
• The systems you NEED to put in place prior to scaling — and how to set yourself up for long-term growth

Remember to subscribe on iTunes, Google Play, and Stitcher!

Highlights:

00:08 About Sarah Noked

01:28 Meet Sarah!

03:06 Running a business with kids

04:33 When & what to delegate

06:49 Communication is key!

07:49 Hiring in a virtual environment

11:29 Scaling definition

12:30 Mindset issues

14:38 Prioritizing growth

17:27 Zones of genius

18:42 Your first system!

22:26 Your second system!

25:04 Your third system!

28:28 Growing long-term

31:24 Company culture

32:45 Sarah's business model

36:39 OBM hiring tips

I did say we covered it all, didn't I?!!

Thank you for listening! Want more information and tips? Bookmark ambermccue.com/blog and follow Amber on Instagram: @AmberMcCue

Mentioned in this episode:

Sarah Noked

https://www.sarahnoked.com

https://www.obmschool.com

https://www.obmschool.com/sop

Instagram: @sarahnoked

Like a lot of people, I've taken a bit of time this year to really think about my content… and I decided to do a bit of a revamp!

(You know I love to keep things fresh!)

I did some organizing. I did some reworking. I took some pizza breaks. And then I did some finetuning. And at the end of it all, I'm SO thrilled to be able to offer a new experience called The Modern CEO.

This program takes everything you need to know from my past programs and bundles it up into a fabulously comprehensive package covering everything from leadership to client success.

As you can probably guess, my team and I are very happy with it.

But just because an offer is amazing, that doesn't mean that the enrollment process will be smooth sailing!

Among other things, we had to deal with the new iOS changes that have greatly affected the impact of digital advertising.

It took a little bit of fail-proofing, but we made it work! Want to learn how? You're going to have to hit play, my friend!

In my latest podcast episode, you'll discover:

• The three core books that make up The Modern CEO (and why they offer SO much value)
• How we dealt with the new iOS changes impacting Facebook advertising
• The goals we set for 2021 in both of my businesses (and whether we reached them)!

Remember to subscribe on iTunes, Google Play, and Stitcher!

Highlights:

00:31 Grab a cup of coffee!

03:34 Keeping things fresh

04:57 Introducing The Modern CEO

06:15 Program evolutions & lessons

07:37 3 core books

09:42 Enrollment behind-the-scenes

13:50 Fail-proofing your business

15:41 Road trip!

21:00 Build in vacation time

23:57 Streamlining

26:04 How can it be easier?

27:20 Coming up on the new season!

Thank you for listening! Want more information and tips? Bookmark ambermccue.com/blog and follow Amber on Instagram: @AmberMcCue

Mentioned in this episode:

The Modern CEO

http://www.ambermccue.com/themodernceo

Hey there, if you are selling something or have a change that you wanna create an impact with your community and with your audience, this is the Right On Time Minisode for you.

I learned about this philosophy and this principle back when I was working in organizational change management. This is the idea of what's in it for me?

When we are trying to create change in large groups or in organizations, one of the things we wanna think about is of course what is relevant and why do we want this change for the greater good, but also how does this change benefit individuals?

Hence, the name what's in it for me? We put ourselves in the position of the individual and we think through what is in it for that person. Why is this change that we're creating for the broader community good for the individual as well? The same thing applies when we are creating our sales and our marketing conversations.

We wanna put ourselves in the space of that individual. We wanna think like they're thinking, we wanna step into that person's shoes and we wanna think, what's in it for you? What's in it for me? What's in it for the person that we're speaking to? Because this is what matters.

Yes, we are tied to creating change for the broader community and for the greater good but we wanna tie it back to what is happening for the individual. Because it doesn't mean that the individual is only thinking about what's in it for me and only cares about themselves, though, when we're making rapid decisions every day our brain goes to space where we're thinking, how's this gonna work for me?

What's going to change for me? Why do I need this? Why do I want this?

We go through these quick assessments and when you can clearly communicate to someone, yes, what's in it for the greater good, but what's in it for you as an individual as well, we can make decisions much faster. And when we're thinking about why clients buy from you, this is a critical thing to think through.

Let me know if you resonate with this, what's in it for me strategy or what has also sometimes turned as the WIFM, W-I-F-M for a quick abbreviation to throw a little jargon in there. And assess your marketing materials, assess the way you are connecting with your audience.

Are you sharing enough about what is in it for the individual you are speaking to? Or are you thinking too high-level, too big picture?

If not, let's bring it down. Let's bring it back to what is good for the person you are speaking to, how you're serving them, how you're helping them, how you're helping them move past problems faster.

It's you're WIFM.

Highlights:

[00:12] Philosophy and principle in organizational change management.

[00:21] What's in it for me?

[00:33] "What is relevant and why do we want this change for the greater good, but also how does this change benefit individuals?"

[00:56] "The same thing applies when we are creating our sales and our marketing conversations.

[01:18] What matters

[01:26] "Tie it back to what is happening for the individual"

[01:49] Quick assessments

[01:52] To make faster decisions

[02:11] What's in it for me strategy - WIFM

[02:29] "Are you sharing enough about what is in it for the individual you are speaking to? Or are you thinking too high-level, too big picture?"

Do you consider yourself an entrepreneur or a modern CEO?

(No, this isn't a trick question!)

Both entrepreneurs and modern CEOs are running their own businesses. Both entrepreneurs and modern CEOs are in positions of leadership over their teams. But there are a few important differences.

Modern CEOs are embracing a different way of leading and doing business. Some of them, you may already be doing. Some of them… just might take you by surprise!

Modern CEOs aren't tied down to a specific location — they have the freedom to live and work from wherever they want.

Modern CEOs define what it means to win in their business.

Modern CEOs carve out time to see the big picture in their business… and zero in on exactly what they need to build on next in order to move their business forward.

Because, importantly, the modern CEO mindset is focused on growth and opportunity.

This means being able to look at a misstep or mistake and see it as a valuable lesson that you can use to drive growth. It means having a definite vision for what you want to create… but being agile enough to adapt to what's going on in the market. It means being savvy about digital marketing so that you're reaching your people where they are… with the messaging they need to hear. And this means knowing when to pull in the experts, rather than doing All The Things yourself.

And the best part is — no matter what stage you're at in your business, from start-up to scale-up, you can elevate into the role of modern CEO.

In my latest podcast episode, you'll discover:

• What pancake flipping has to do with being a modern CEO — and what it teaches us about opportunity
• The trait you need to develop in order to turn that beautiful business vision of yours into reality
• Why your numbers are SO MUCH MORE than your bank balance — and how they can help you improve your business

Remember to subscribe on iTunes, Google Play, and Stitcher!

Highlights:

00:56 What is a modern CEO?

02:29 Set up for success as a modern CEO

03:21 Flipping the pancake

05:11 Vision + adaptability

07:38 Digital marketing

08:52 Bring in the experts!

11:37 Take responsibility for your numbers

16:55 The holistic view

18:12 Design your life

19:55 The Modern CEO Way

Thank you for listening! Want more information and tips? Bookmark ambermccue.com/blog and follow Amber on Instagram: @AmberMcCue

Mentioned in this episode:

The Modern CEO Way

http://ambermccue.com/modernceo

Business Brilliant: Surprising Lessons from the Greatest Self-Made Business Icons by Lewis Schiff

https://www.amazon.com/Business-Brilliant-Surprising-Greatest-Self-Made/dp/0062253506