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The modern reality of influencer marketing
Bridey Lipscombe of Cult and Sophie Crowther from Brave Bison join us to discuss the modern reality of influencer marketing. How do you set KPIs for influencer campaigns? Do brands understand the gift of an influencer's network and connections? What is the future of virtual influencers? All this and more in this episode.Visit thedrum.com to find out more about The Drum Network.
Hosted on Acast. See acast.com/privacy for more information.
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By The Drum
5
22 ratings
Bridey Lipscombe of Cult and Sophie Crowther from Brave Bison join us to discuss the modern reality of influencer marketing. How do you set KPIs for influencer campaigns? Do brands understand the gift of an influencer's network and connections? What is the future of virtual influencers? All this and more in this episode.Visit thedrum.com to find out more about The Drum Network.
Hosted on Acast. See acast.com/privacy for more information.
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