The ModGolf Podcast

By ModSport Media Inc.Sports Business Entrepreneurship Technology Golf

The ModGolf Podcast episodes

November 06Creating a Culture of Kindness Through Golf
What if the biggest barrier to golf isn't the cost of clubs or the difficulty of the swing, but the fear of being judged?
Jenefeness Franke knows that feeling intimately. The founder of Soft Life Swing Society picked up a club for the first time in 2018 simply to share quality time with her daughter, and her first full round on a par-72 course was nothing short of "hell", feeling rushed, intimidated, and humiliated. But instead of walking away, she did something radical: she started inviting other beginner women out to play. Nearly 200 women have since registered for Soft Life Swing Society events - and an astonishing 97% had never picked up a golf club before. In this episode, host Colin Weston sits down with Jenefeness to explore how a grassroots movement built on kindness, borrowed clubs, and zero judgment is quietly rewriting who gets to call themselves a golfer.
3 Key Takeaways you'll discover:
1. The barrier isn't the game, it's the judgment. Jenefeness's own terrible first rounds weren't fixed by better instruction; they were fixed by better company. Soft Life Swing Society replaces "just pick it up" with "let me show you how to do that differently," creating a safe space where mistakes are expected, shared, and celebrated.
2. Partnerships start with a simple ask. From four lesson cohorts at Meadow Park Golf Course (which now reserves Tuesday tee times for the group) to support from PXG, Pro Discount Golf, and Evergreen Golf Club's indoor simulators, Jenefeness proves that courses, manufacturers, and retailers genuinely want to help. You just have to tell them what you're building.
3. There's a real gap in plus-size women's golf apparel. Jenefeness candidly calls out an industry blind spot: most women's golf fashion is cut for petite, straight figures, forcing curvy women into men's clothes. It's a clear call to action for apparel entrepreneurs and a fresh business opportunity hiding in plain sight.
Are you more of a watcher than a listener? Then check out our extended bonus segment with Jenefeness on The ModGolf YouTube channel. Click on this link or the image below to watch.

💬 **3 Inspiring Quotes from Jenefeness Franke
"Having an environment where a woman can say, 'You know what? Yeah, that was horrible. Let me show you how to do that differently.' An environment where you don't feel judged. You actually feel supported. You feel safe to make mistakes and not feel like it's the end of the world."
"Eliminating those barriers or those mindsets around golf, just helping women to understand that it's easier than what we think and it's so much fun once we get out there and play with the right folks."
"Don't be afraid to learn, to make mistakes, and to have fun along the way."
Episode Chapters
00:00 Colin sets the stage on the barriers that keep people away from golf
02:10 Jenefeness's golf origin story: The First Tee, her daughter, and a laugh-filled driving range session
05:56 The first full round: intimidation, pace-of-play panic, and "why did I even choose to do this?"
07:40 The AHA moment: Why Soft Life Swing Society was born from "unfun rounds"
10:06 Creating a culture of kindness for women, especially Black women and women of colour
11:28 Building partnerships with local Tacoma golf courses and the golf industry
14:47 Onboarding 200 women: Safety first, then the grip, the swing, and tempo
17:03 Growing through word of mouth, social media, and The Club Closet
18:34 The simulator advantage: Why indoor golf is drawing nearly 40% women
20:26 Tuesday tee times: Social connection, golf etiquette, and showing up early
22:38 Golf fashion and the plus-size gap: A missed market opportunity
25:08 The future: 2027 plans, Seattle expansion, and evolving from side hustle to something bigger
28:08 Words of advice: Ask questions, borrow clubs, and just get out there
29:28 How to connect with Soft Life Swing Society on Facebook and Instagram
We want to thank our partner British Columbia Golf for presenting this episode of The ModGolf Podcast!
British Columbia Golf is working to build a more connected future for golf in BC, making it easier for people to find their place in the game and see where it might lead them next.
That place can change as life does. Someone who once competed might later find joy in a weekend round, or return to golf as a volunteer. Others are discovering it for the first time. There's room for everyone, at every age, stage, and ability.
BC Golf delivers provincial programs and championships, supports education and development, and helps steward the systems behind everyday play. Working alongside clubs, coaches and communities, it also helps strengthen the connections that keep people involved in the sport.
Put simply, the aim is a game that is easier to join, and harder to drift away from. Learn more at britishcolumbiagolf.org.
About The ModGolf Podcast: Host Colin Weston speaks with entrepreneurs, innovators, disruptors, and influencers shaping the future of the game and business of golf. Now in Season 20 with nearly 300 episodes produced since 2017.
Join the ModGolf Community
Subscribe to The ModGolf Podcast on Apple Podcasts, Spotify, or wherever you listen in.
Become a ModGolf Patron to help support golf entrepreneurship!
Join our ModGolf Patreon community at patreon.com/ModGolf for exclusive content and entry in our ModGolf Giveaway contests.
🔗 Connect with Jenefeness and Soft Life Swing Society:
email Jenefeness([email protected]) and follow SLSS on Instagram
Special Guest: Jenefeness Franke - Founder of Soft Life Swing Society.
Support The ModGolf Podcast
29 min
October 23 Celebrating Camaraderie, Connection and Community - Chris Bishouty, Founder of Broken Tee Vodka
What happens when a lifelong golfer looks behind the bar at his club's 19th hole and realizes nothing there speaks to the community he loves?
For Chris Bishouty, that moment of noticing became the seed for Broken Tee Vodka - a premium corn vodka built not around celebrity endorsements or mass-market appeal, but around the camaraderie, storytelling and connection that define the game of golf. In this episode, host Colin Weston sits down with Chris to explore how a childhood spent watching his father putt into a coffee cup, an unconventional spirits education in 1970s Saudi Arabia, and a marketing career building consumer brands all converged into one authentic idea: a vodka that celebrates golf culture. From bottle-top ball markers designed to be collected to collaboration bottles with iconic courses like Panther National, Chris shares the bootstrapping playbook, the distribution strategy and the heartstring stories that keep him pushing forward.
3 Key Takeaways you'll discover:
1. Niche down before you scale up Rather than trying to take on the "600 pound gorilla, Kleenex of vodka" with a mass-market product, Chris built Broken Tee specifically for golfers which is a market with natural moats: brand loyalty, higher net worth, and a well-documented affinity for a post-round drink. Florida's 1,200+ courses and year-round play made it the perfect proof-of-concept market before expansion into states like North Carolina.
2. Direct-to-consumer relationships beat distributor middlemen. Shipping to 46 states and selling directly through BrokenTeeVodka.com keeps the brand's story and one-to-one connection with golfers intact, which is something a traditional distributor model strips away. The 19th Hole Series of course collaboration bottles (like the Panther National edition) extends that relationship-building to clubs themselves.
3. Avoid expensive mistakes by leaning on those who've been there. Chris's advice for aspiring spirits entrepreneurs: "find people with experience who can tell you which pitfalls to sidestep". Mistakes are inevitable and at the same time are the best teachers but they're expensive, so every one you can avoid is capital saved for growth in the product and company.
Are you more of a watcher than a listener? Then check out our extended bonus segment with Chris on The ModGolf YouTube channel. Click on this link or the image below to watch.

💬 **3 Inspiring Quotes from Chris Bishouty
"If you build something that you love, you never work a day in your life. That is how Broken Tee ended up becoming what it became . It was the solution to "how do I build the thing that I love so I don't feel like I'm working for the rest of my life."
"Golfers drink three times more than the average American. Golfers are generally higher net worth individuals, golfers are extremely brand loyal... We all spend a lot of time, money and effort on the hat, the clothes, the clubs, the bag. The idea behind Broken Tee was: we really should all be spending that time, money and care into what goes in our glass."
"We are a lifestyle brand that happens to sell vodka. Our whole thing is about bringing more awareness to the game, bringing people into the game, and really being a part of the fabric of the story of other people's lives and their lives in golf."
Episode Chapters
00:00 Welcome to the ModGolf Podcast / meet Chris Bishouty of Broken Tee Vodka
01:07 First golf memories: dad's living-room putting and the coffee-cup hole
04:29 The entrepreneur's "open building site" why vodka, why golf?
07:18 A unique spirits education: pot stills and moonshine in 1970s Saudi Arabia
09:27 Assembling the team: sourcing vs. building a distillery, and the value of mentors
14:28 Tasting notes and differentiators: corn-based, carbon-filtered, sustainable
17:41 Finding the market gap in a hyper-competitive spirits category
22:35 Distribution strategy: direct-to-consumer, Florida proof of concept, 46 states
26:44 The 19th Hole Series: collaboration bottles with iconic golf courses
28:53 The Cocktail Club: golf-themed signature drinks (and a YouTube mixology demo)
31:14 The ball marker story: keepsakes, limited editions and brand engagement
37:28 Naming and logo design: the subtle broken "T" and the negative-space second T
40:51 The three C's - connection, community, camaraderie - and stories that fuel the fire
45:36 How to find Broken Tee Vodka and get it into your club or home
We want to thank Big Swing Media for presenting this episode and supporting Season 20 of The ModGolf Podcast!

Anyone can tell you what happened in golf. The Big Swing Golf Business Intelligence Brief tells you why it matters, and what’s coming next. Twice a week, Big Swing delivers original reporting and expert analysis of the money, trends, technology and personalities reshaping the game. It’s essential reading for anyone who works in, invests in or cares about the future of golf. ModGolf listeners receive a special first-year rate with code MODGOLF26. Visit BigSwingMedia.news to subscribe.
About The ModGolf Podcast: Host Colin Weston speaks with entrepreneurs, innovators, disruptors, and influencers shaping the future of the game and business of golf. Now in Season 20 with nearly 300 episodes produced since 2017.
Join the ModGolf Community
Subscribe to The ModGolf Podcast on Apple Podcasts, Spotify, or wherever you listen in.
Become a ModGolf Patron to help support golf entrepreneurship!
Join our ModGolf Patreon community at patreon.com/ModGolf for exclusive content and entry in our ModGolf Giveaway contests.
🔗 Connect with Chris and Broken Tee Vodka:
brokenteevodka.com
Special Guest: Chris Bishouty – Founder, Broken Tee Vodka.
Support The ModGolf Podcast
42 min
October 16The Business in Golf 100 List: Celebrating the Unsung Heroes Shaping the Future of the Game
Who are the people quietly shaping the future of golf? The founders, creators, operators, and community builders whose names you don't see on the leaderboards, but whose impact is felt across the industry. In this bonus episode, Colin Weston sits down with David Hyland, co-founder of Business in Golf, to talk about The 100 List - a new, fully independent initiative designed to recognize and celebrate the inspiring individuals driving the game forward. If you believe that golf's future belongs to more than just the household names, this episode is your invitation to shine a light on someone who deserves it.
Oh by the way - you can nominate yourself!
Nominations are open until October 30, 2026
The Business in Golf 100 is now accepting nominations from across the global golf industry. You can nominate yourself, a colleague, a peer, a friend, or anyone you believe is doing great work to grow the game and inspire others.
The five criteria they'll be judging against will be impact, innovation, inspiration, contribution to the future of the industry, and then character and values.
➡️ Nominate at: businessingolf.com/the100list
It's free to nominate, open to anyone, anywhere in the world, and the final 100 is decided by a fully independent judging panel chaired by Martin Slumbers (former CEO of the R&A).
The 10 Categories Open for Nomination
Founders & Entrepreneurs
Executives & Business Leaders
Operators & Course Management
Investors & Deal Makers
Innovators & Technology Leaders
Designers & Creatives
Brand Builders
Creators
Catalysts
Rising Stars & Next-Generation Talent
Categories are guides, not quotas. If someone is making an impact, nominate them!
Are you more of a watcher than a listener? Then check out our extended bonus segment with David on The ModGolf YouTube channel. Click on this link or the image below to watch.

3 Key Takeaways from This Episode
Golf's New Consumer Isn't Being Measured Properly – David argues the industry's reliance on "rounds played" misses the bigger picture. Many new golf consumers never play 18 holes—they play simulators, short-form courses, watch YouTube golf, and buy apparel. Understanding this new consumer is essential for long-term growth.
Outside Perspectives Are a Superpower, Not a Weakness – Neither David nor his co-founder Leanne came from the golf industry. Rather than being a credibility gap, their 20+ years of external commercial and innovation experience lets them ask different questions and bring a fresh lens to golf business news.
The 100 List Democratizes Recognition – Unlike traditional power lists that celebrate the usual suspects, The Business in Golf 100 is about contribution, not profile. It's open to anyone, at any level, anywhere in the world - and women are especially encouraged to nominate and be nominated.
Inspiring Quotes from David Hyland
"We apply our external macro experience to the news that's happening within the golf industry and bring a slightly different perspective to the story. We may ask slightly different questions than what questions would be asked within the golf industry."
"It's not about their position or their job title or the company that they work for. It's about the individual and the work that they're doing. It's the impact. It's not their profile, it's about their contribution."
"Golf is attracting people from outside the industry both at a professional level, but also from a playing level as well. Both need to work together to help the industry keep on growing. You need people to come in with outside perspectives and with outside opinions and questions."
"We're looking for founders, we're looking for innovators, creators, operators, executives, community leaders and brand builders, rising stars, people who are having a global or local impact. Anyone can nominate themselves a colleague, a peer, a friend, whoever that might be who they believe is making a difference and helping to inspire others to make a difference to the industry. I think what makes this different maybe from other award programs or recognition programs is this is about the people."
"It's not about who they work for or their job title, it's about the impact that they're having not their profile. So it doesn't matter if they're really well known or not known at all, it's about what they're doing that really matters. It's their contribution as opposed to their popularity."

➡️ Nominate at: businessingolf.com/the100list
We want to thank Golf Genius Software for presenting this episode of The ModGolf Podcast!
Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?

Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com.
Episode Chapters
00:00 - Welcome to The ModGolf Podcast – Bonus Episode with David Hyland
01:22 - Meet David Hyland, Co-Founder of Business in Golf
02:08 - The Why: Filling a Gap in Golf Business Coverage
04:34 - The Ryder Cup Catalyst: Why the Industry Needed a New Voice
06:20 - Curating the Weekly Newsletter: Process, Perspective & the LIV/Rahm Story
09:34 - Outside the Industry: How Not Coming from Golf Became a Superpower
12:26 - Overhyped vs. Ready to Take Off: David's Take on Golf Business Trends
14:38 - YouTube Golf & the New Entry Point for Young Players
19:23 - Introducing The Business in Golf 100
22:20 - The Judging Panel: Martin Slumbers, Rick Shiels, Katrina Matthew & More
25:52 - Democratizing Recognition: Contribution Over Profile
28:32 - How to Nominate – Deadline October 30, 2026
30:23 - Encouraging Women to Nominate & Be Nominated
32:31 - Connect with Business in Golf & The 100 List
33:09 - Closing Thoughts & YouTube Bonus Conversation
Connect with David Hyland & Business in Golf
Website: businessingolf.com
The 100 List Nominations: businessingolf.com/the100list
Instagram: @businessingolf
LinkedIn: Business in Golf
Newsletter: Free weekly newsletter every Friday
Founding Partner of The 100 List: RepSpark
Special Guest: David Hyland - Co-Founder, Business in Golf.
Support The ModGolf Podcast
31 min
October 08 Building a Year-Round Revenue Engine With "The Nest" - Kyle Holmes, GM & Managing Partner of Quail Ridge GC
What if the future of golf wasn't on a golf course at all?
In Michigan, golf courses close mid-November and don't reopen until the end ofMarch. That's over four months of bills with zero revenue - the brutal reality for every northern golf course operator. But instead of accepting this cycle, Kyle Holmes and his business partner Tim asked a different question: What if we could keep people playing, and paying, all winter long?
The answer became The Nest - an eight-bay indoor/outdoor golf facility that Kyle believes is the first of its kind in Michigan, possibly the entire country. What makes it unique? "Dual-mode" bays that let you hit down the range on TrackMan 4 technology with the garage door open in July, or into an impact screen in January without ever moving from your spot.
In this episode, Colin sits down with Kyle Holmes, General Manager and Managing Partner of Quail Ridge Golf Course in Ada, Michigan. Kyle shares his journey from employee to owner, the power of a complementary business partnership, and how he's betting big on the explosive growth of indoor golf - where more rounds were played than outdoors for the first time in 2025.
Whether you're a golf course operator looking for new revenue streams, an entrepreneur curious about turning a vision into reality, or simply someone who loves hearing about innovation in unexpected places, this episode will inspire you to think differently about what's possible.
3 Key Takeaways you'll discover:
1. The Dual-Mode Bay: A Genuine Industry Differentiator
Most facilities force you to choose: hit outdoors at a range OR play indoors on a simulator. The Nest eliminates that choice entirely. With garage doors that open to a 375-yard range on one side and impact screens for virtual play on the other, golfers never have to move bays to switch between experiences. Kyle explains how this seemingly simple design decision creates a completely unique customer experience that competitors will be challenged to replicate.
2. Segmenting Your Customer Base to Maximize Revenue
Kyle reveals his strategic approach to filling The Nest's eight bays by identifying distinct customer segments that don't compete for the same time slots - early morning "grinders" who want to dial in their swing before work, college and high school teams on weekend mornings, league play during weekday evenings, and groups of friends gathering around big games on Friday and Saturday nights. It's the same segmentation philosophy that has kept Quail Ridge's tee sheet full for almost three decades.
3. Building a Year-Round Business Without Cannibalizing Your Core Product
The Nest wasn't designed to replace the golf course - it was built to complement it. Kyle explains how indoor golf becomes an onboarding tool for beginners who feel intimidated by the traditional course experience, a winter training facility for serious players, and a community gathering space that keeps Quail Ridge top-of-mind even when the course is covered in snow.
Are you more of a watcher than a listener? Then check out our extended bonus segment with Meghann on The ModGolf YouTube channel. Click on this link or the image below to watch.

💬 3 Inspiring Quotes from Kyle Holmes
"I don't pretend to be the smartest person in the room at every moment because if we're talking about something that's not 'how do you make this business grow faster?' or 'how do you fix somebody's slice?' - there's somebody else in the room that has a better answer. And I love to hear from them."
"We want people to feel like they're home when they come to Quail Ridge because everybody loves to come home. You can have a great golf course and a bad experience, and you're going to remember the bad experience, not the great golf course."
"Once people cross that threshold - where they whiff three or four times, then make contact, then the ball's airborne, then it's going 75 yards - are they ever not going to play golf again? Absolutely! It's such an empowering moment."
Episode Chapters
00:00 Welcome to ModGolf: Meet Kyle Holmes, the "boots on the ground" entrepreneur
01:35 Kyle's first golf experience: Grandfather, father, and a club in hand at age two
03:38 The history of Quail Ridge: Built and opened during the Tiger Boom in 1998
05:45 From employee to owner: The journey of acquiring Quail Ridge with business partner Tim
08:09 The power of complementary partnerships: Kyle's business brain meets Tim's 30 years of turf expertise
10:33 "I'm a lifelong learner": How Kyle asks questions instead of pretending to know everything
12:30 Introducing The Nest: Eight dual-mode indoor/outdoor simulator bays
13:36 What makes dual-mode bays different: No need to move between indoor and outdoor experiences
15:52 The problem: Michigan golf courses close for four months and the bills don't stop
17:30 From idea to reality: Clearing trees, running internet to the maintenance barn, and betting on indoor golf
19:20 The customer mix: Grinders, leagues, date nights, college teams, and NFL Sundays
22:52 Quail Ridge's business model: Public course with just 35-40 members and 45,000 rounds in 2025
26:13 Location advantage: 1.5 million people in Metro Grand Rapids with only four high-tier public courses
28:25 Marketing The Nest: Why "simulator golf" isn't enough and explaining dual-mode to the masses
30:02 The women's clinic phenomenon: Sell-outs in hours and the power of a judgment-free environment
34:32 Breaking down barriers: Pace of play, etiquette, and making golf less intimidating
37:14 The "welcome home" philosophy: Why experience matters as much as course conditions
37:58 Scaling the vision: Kyle's plans to acquire more courses and apply the formula
39:45 What's next: The design and construction journey of The Nest on The ModGolf YouTube channel
We want to thank Big Swing Media for presenting this episode and supporting Season 20 of The ModGolf Podcast!

Anyone can tell you what happened in golf. The Big Swing Golf Business Intelligence Brief tells you why it matters, and what’s coming next. Twice a week, Big Swing delivers original reporting and expert analysis of the money, trends, technology and personalities reshaping the game. It’s essential reading for anyone who works in, invests in or cares about the future of golf. ModGolf listeners receive a special first-year rate with code MODGOLF26. Visit BigSwingMedia.news to subscribe.
About The ModGolf Podcast: Host Colin Weston speaks with entrepreneurs, innovators, disruptors, and influencers shaping the future of the game and business of golf. Now in Season 20 with nearly 300 episodes produced since 2017.
Join the ModGolf Community
Subscribe to The ModGolf Podcast on Apple Podcasts, Spotify, or wherever you listen in.
Become a ModGolf Patron to help support golf entrepreneurship!
Join our ModGolf Patreon community at patreon.com/ModGolf for exclusive content and entry in our ModGolf Giveaway contests.
🔗 Connect with Quail Ridge GC and The Nest:
quailridgegc.com
Location: Ada, Michigan (12 minutes from downtown Grand Rapids)
Special Guest: Kyle Holmes, GM & Managing Partner of Quail Ridge GC.
Support The ModGolf Podcast
41 min
September 30 How a BA in Psychology is This Tech Entrepreneur's Secret Sauce - Meghann Butcher, Founder & CEO of RepSpark
"You get launched over a barrier and now you're running. Everybody's yelling and you just have to get there."
What happens when a psychology grad who grew up in tank tops and sundresses - and didn't own a single collared shirt - walks into a golf pro shop for the first time? She sees a disconnected, convoluted ecosystem and spends the next 19 years building the commerce layer that connects it all. In this episode of The ModGolf Podcast, host Colin Weston sits down with Meghann Butcher, Founder & CEO of RepSpark, the B2B wholesale commerce platform powering golf and outdoor lifestyle brands. From ordering 50 custom-logoed polos across 10 colorways to predicting what's trending in the market before orders are even placed, Meghann shares how she turned a sales rep's pad-and-paper problem into the platform the PGA of America calls "the commerce layer of golf." Whether you're a brand founder, a green grass buyer, or just golf-curious, this conversation is a masterclass in grit, empathy, and building infrastructure that makes everyone's life easier.
3 Key Takeaways you'll discover:
1. Psychology is the ultimate entrepreneur's superpower
Meghann's BA in Psychology and Communications from Vanderbilt didn't lead her away from tech - it led her through it. From listening to customer pain points to building the right team, she credits her liberal arts background as the differentiator that helps her understand what people need, how they say it, and how to translate that into solutions. "I've actually used my psychology degree more than anything else."
2. Mass customization is the hardest problem in golf apparel - and RepSpark solved it
It's not an e-commerce site where you put your name on a water bottle. It's 50 polos, 10 colorways, club logos on the correct side, correct colors, correct sizes - or the whole order comes back unsellable. Meghann explains how RepSpark spent years mastering this nuanced complexity, making it easy for sales reps and buyers alike to get it right the first time.
3. The future of golf commerce is predictive, intelligent, and inclusive
With 9 million new golfers and brands like Lululemon and Fabletics entering the space, the game is expanding beyond traditional 18-hole courses. Meghann shares how AI is transforming RepSpark - from predictive ordering and order organization to auto-generated templates - and why the platform is leveling the playing field for up-and-coming brands to present a modern front as big as the enterprise players.
💬 3 Inspiring Quotes from Meghann Butcher
"You have to be really gritty. Nothing can get you down. Someone can say something and you just have to either have the self-confidence to say, 'I don't really care what that person said,' but also the humility to listen, to understand what they're saying, and take that to heart too."
"You get launched over a barrier and now you're running and everybody's yelling. You just have to get there and you have to tune it out. You have a path and you just have to keep going."
...on how running the bulls in Pamplona is like entrepreneurship and running a business
"Don't be afraid of risk. Do not be risk averse. That's not going to work. But having a background in psychology has helped me more than anything else."
Are you more of a watcher than a listener? Then check out our extended bonus segment with Meghann on The ModGolf YouTube channel. Click on this link or the image below to watch.

Episode Chapters
00:00 Welcome to Season 20, Episode 4 + Thanking new sponsor Big Swing Media
01:27 Introducing Meghann Butcher, Founder & CEO of RepSpark
02:10 Meghann's first golf experience: dating her now-husband, no collared shirt, and Valentine's Day golf shoes
03:48 How women's golf apparel has evolved over 22 years
05:41 The fundamental problem RepSpark solves: a disconnected ecosystem
08:32 The two-sided marketplace explained
09:08 Starting in action sports: from WebRep to RepSpark
11:38 Mass customization: why getting logos right is incredibly complex
13:54 Three tiers: enterprise brands, up-and-comers, and microsites
16:10 The marketplace as a discovery engine (80% of AGM buyers find new brands on RepSpark)
18:29 "Not too small - but you need a wholesale strategy"
19:28 Success story: Johnny O's 744% B2B order growth
21:59 Backend data, ERP integration, and the three layers of business logic
25:03 Psychology degree as entrepreneurial superpower
27:46 PGA Show presence and strategic alignment with PGA of America
29:40 AI, predictive ordering, and the future of commerce
35:02 Hard goods, club configuration, and pickleball
36:15 Advice for fledgling entrepreneurs, especially women
37:05 The Pamplona bull run analogy for entrepreneurship
38:50 The origin of the name "RepSpark" (and "Rep Sparkle")
40:02 How to connect with RepSpark
We want to thank Big Swing Media for presenting this episode and supporting Season 20 of The ModGolf Podcast!

Anyone can tell you what happened in golf. The Big Swing Golf Business Intelligence Brief tells you why it matters, and what’s coming next. Twice a week, Big Swing delivers original reporting and expert analysis of the money, trends, technology and personalities reshaping the game. It’s essential reading for anyone who works in, invests in or cares about the future of golf. ModGolf listeners receive a special first-year rate with code MODGOLF26. Visit BigSwingMedia.news to subscribe.
About The ModGolf Podcast: Host Colin Weston speaks with entrepreneurs, innovators, disruptors, and influencers shaping the future of the game and business of golf. Now in Season 20 with nearly 300 episodes produced since 2017.
Join the ModGolf Community
Subscribe to The ModGolf Podcast on Apple Podcasts, Spotify, or wherever you listen in.
Become a Patron!: Join our ModGolf Patreon community at patreon.com/ModGolf for exclusive content and entry in our ModGolf Giveaway contests.
**🔗 Connect with RepSpark:
repspark.com | Request a demo or contact the team today
Special Guest: Meghann Butcher, Founder & CEO of RepSpark.
Support The ModGolf Podcast
41 min
September 24Attitude is Everything - How Kay McMahon Empowers Women In The Golf Industry
What if everything we've been taught about how to teach golf is backwards? What if the reason millions of golfers struggle isn't their lack of talent, but the way the game has been explained to them? And what if one woman, who's been challenging golf's conventions for over four decades, has the answers that could transform your game and the entire industry?
In this compelling episode of The ModGolf Podcast, host Colin Weston sits down with Kay McMahon, a true force of nature in the golf world. Kay is a member of the LPGA Professionals Hall of Fame, an LPGA Elite Top 50 Best Teacher, a PGA member, the President of Women in the Golf Industry (WIGI) , and the creator of the revolutionary Golf 8.5 teaching system.
From her humble beginnings putting on a homemade three-hole golf course built by her innovative father in their cul-de-sac (complete with a lemonade stand that taught her entrepreneurship at age five), to playing in three U.S. Opens and working alongside Arnold Palmer at Ironwood Country Club for a decade, Kay's journey is nothing short of remarkable.
But this conversation isn't just a trip down memory lane - it's a masterclass in challenging the status quo, building inclusive communities, and reimagining how we teach and experience the game of golf. Whether you're a frustrated golfer stuck at the same handicap for years, a golf industry professional, or someone who cares about making the sport more welcoming to everyone, this episode will leave you inspired and armed with actionable insights.
Three Key Takeaways you'll discover:
1. The Golf 8.5 System: Why "Simple" Beats "Complicated" Every Time
Discover why traditional golf instruction has been teaching the setup positions in the wrong order for decades, and how Kay's breakthrough system - built on cognitive learning principles and "chunking" - can help you retain 300% more of what you learn. You'll learn why there are only four things to do before the swing and four-and-a-half things during it, and how this approach can shave 15-25 seconds off every shot (that's a half-hour round!) while dramatically improving your consistency.
2. The Power of Connection: How WIGI is Amplifying Women's Voices in Golf
Learn how the Women in The Golf Industry organization, founded in 2001 by 11 pioneering women, has become a vital network for connecting resources, mentorship, and opportunities across all facets of the golf industry - from tour professionals and golf architects to media members and entrepreneurs. Kay shares how the organization embraces a two-way mentoring model where seasoned professionals and young newcomers learn from each other, and why having a unified voice matters in an industry where women represent only 5-10% of professionals.
3. Confronting Golf's Uncomfortable Truths: The Callaway/Good Good Controversy and Beyond
In the wake of the controversial Callaway and Good Good video that sparked industry-wide outcry, Kay offers her thoughtful perspective on the "unacceptable undercurrent culture" that still exists in golf. Rather than simply condemning, she advocates for recognizing these moments as opportunities to change the conversation, ask "what were they thinking?" and work toward building a more inclusive, respectful sport for everyone, while acknowledging the many men who are supportive allies in this effort.
💬 Inspiring Quotes from Kay McMahon
"I said, 'I'm really sorry that all the members keep talking to you and interrupting how you practice.' And he looked at me very closely in the eye and said, 'Just remember the reason that you and I are here is because there are fans.'"
— Kay sharing a life-changing lesson from Arnold Palmer about humility and gratitude
"We never get to where we are alone. I ended by saying, and guess what? I just spun The Game of Life again and I ended up on the Hall of Fame."
— Kay reflecting on her Hall of Fame speech, where she honored the many women who mentored and supported her journey
"Keep your head up because it's all in the attitude, and I promise your scores will come down."
— Kay's signature advice to golfers everywhere
Are you more of a watcher than a listener? Then check out our extended bonus segment with Kay on The ModGolf YouTube channel. Click on this link or the image below to watch.

Episode Chapters
00:14 Welcome to ModGolf: Host Colin Weston introduces Kay McMahon
01:16 Kay's First Golf Experience: How her father built a golf course in the cul-de-sac
04:30 An Overview of Women in the Golf Industry (WIGI): Mission, history, and impact
09:00 International Reach and Mentorship: How WIGI connects women globally
12:45 The Callaway/Good Good Controversy: Kay's perspective on the industry's response
18:30 Partnerships That Matter: How WIGI collaborates with Women's Golf Day and other organizations
22:00 Becoming a PGA Professional: Kay's journey through nine qualifying schools and three U.S. Opens
25:44 Stories of Arnold Palmer: Lessons in humility, ethics, and treating people right
27:43 Influential Women in Kay's Life: Shirley Spork, Pat Lang, and the "Game of Life"
29:54 Making Golf More Inclusive: What clubs get wrong and how to fix it
32:30 The Golf 8.5 System Explained: Four setup positions, four-and-a-half swing thoughts
37:12 Closing Thoughts and Final Advice: "Keep your head up"
About Kay McMahon
Kay McMahon is a pioneering figure in the golf industry with a career spanning over four decades. She is:
A member of the LPGA Professionals Hall of Fame
An LPGA Elite Top 50 Best Teacher
A PGA member
President of Women in the Golf Industry (WIGI)
Creator of the Golf 8.5 teaching system
Founder of EduKaytion Golf (a clever play on her name and her passion for education)
Former National President of the LPGA Teaching & Club Professionals
Played in 3 USGA Women’s Opens and competed in nine LPGA qualifying schools
Worked alongside Arnold Palmer at Ironwood Country Club in Palm Desert, California for 10 years
Connect with Kay McMahon & WIGI
Women in the Golf Industry (WIGI) : womeninthegolfindustry.com
Join WIGI: Look for the "Join" button on the website
Junior Membership: Only $25/year for teenagers (and can be waived if needed)
Contact Kay directly: [email protected] or [email protected]
EduKaytion Golf and Golf 8.5: edukaytiongolf.com
We want to thank Big Swing Media for presenting this episode and supporting Season 20 of The ModGolf Podcast!

Anyone can tell you what happened in golf. The Big Swing Golf Business Intelligence Brief tells you why it matters, and what’s coming next. Twice a week, Big Swing delivers original reporting and expert analysis of the money, trends, technology and personalities reshaping the game. It’s essential reading for anyone who works in, invests in or cares about the future of golf. ModGolf listeners receive a special first-year rate with code MODGOLF26. Visit BigSwingMedia.news to subscribe.
About The ModGolf Podcast: Host Colin Weston speaks with entrepreneurs, innovators, disruptors, and influencers shaping the future of the game and business of golf. Now in Season 20 with nearly 300 episodes produced since 2017.
Join the ModGolf Community
Subscribe to The ModGolf Podcast on Apple Podcasts, Spotify, or wherever you listen in.
Become a Patron!: Join our ModGolf Patreon community at patreon.com/ModGolf for exclusive content and entry in our ModGolf Giveaway contests.
Special Guest: Kay McMahon - President of Women in the Golf Industry (WIGI) and creator of the Golf 8.5 teaching system.
Support The ModGolf Podcast
38 min
September 17Bridging Golf's Cultural Gap - Osi Umunna, CEO and Founder of The Hole 9
What happens when a barber from Florida - turned streetwear entrepreneur - turned content creator picks up a golf club for the first time in 20 years during a global pandemic? He builds one of the most dynamic creative agencies in golf. Osi Umunna, CEO and Founder of The Hole 9, joins host Colin Weston for a raw, unfiltered conversation about how he's bridging the lifestyle and cultural gap between golf brands and the audiences they've been missing for decades. From the Good Good controversy that's shaking the industry to LeBron James' game-changing entry into golf media to the black-owned brands quietly rewriting golf's cultural playbook, this episode delivers the kind of perspective that only comes from someone who's lived on both sides of the fence and decided to build a bridge instead.
Whether you're a brand executive wondering how to reach new audiences, a creator trying to find your lane, or just someone who's ever felt like golf "wasn't for you," this conversation will change how you see the game's future. Osi doesn't just talk about the new guard of golf, he's actively building it.
Key Takeaways you'll discover:
1. The future of golf belongs to those who build bridges, not walls.
Osi explains why brands that only speak to one audience will eventually stall, and how The Hole 9 helps companies scale by bringing in fresh perspectives, tastemakers, and cultural credibility that simply can't be manufactured in a boardroom.
2. The Good Good controversy is a teachable moment about the cost of missing voices.
Osi breaks down what went wrong, why Callaway shares responsibility, and how the fallout could have been avoided if more diverse perspectives had been in the room before the content went live. It's a cautionary tale every brand in the creator economy needs to hear.
3. Vulnerability is golf's secret weapon for inclusion.
From LeBron shanking shots on camera to Steph Curry's and Michael Jordan's legendary competitive fire, Osi explains why showing the struggle, not just the highlight reel is exactly what makes golf relatable and welcoming to newcomers.
💬 Inspiring Quotes from Osi Umunna
"Brands are now trying to scale and reach this new audience. And how do you reach it if you don't know the story?"
"For Black and brown individuals, it's like if you see it, you can be it. When you start building from the youth - they say the youth will save us - that's probably the biggest impact."
"If LeBron James can shank balls in front of the world, what's your problem? We all were there at one point. It's okay to show that side and the growth."
Are you more of a watcher than a listener? Then check out our extended bonus segment with Osi on The ModGolf YouTube channel. Click on this link or the image below to watch.
[
Episode Chapters
00:00 Welcome to Season 20 & Introducing Presenting Partner Big Swing Media
02:02 Meet Osi Umunna: Fashion, Entertainment & The Hole 9 Origin Story
04:09 First Golf Experience: The Power of Invitation & "Catching the Bug"
05:49 From Barber Chair to Boardroom: Building Networks & Inner Desires
10:58 The COVID Golf Boom & The Birth of The Hole 9
11:55 The Good Good Controversy: Lessons on Perspectives & Brand Responsibility
16:40 LeBron James, Steph Curry & the NBA's Impact on Golf's Growth
18:26 Adrian Colbert & On The Links (OTL): Athletes Transitioning to Golf
20:36 The Vegas Baby Golf Pro Am and the AM Golf Partnership
22:58 Steph Curry, Michael Jordan & the Power of Elite Athletes in Golf
26:52 Black-Owned Golf Brands to Watch: Renegade Golf, Blackballed, Masterpiece & Eastside Golf
29:43 The Story Behind the Name: "The Hole 9"
32:37 What Excites Osi & What Still Needs Work in the Golf Industry
35:57 Where to Connect with Osi & The Hole 9
🔗 Resources & Links
Connect with Osi on Linkedin: https://www.linkedin.com/in/osi-umunna-139bb593/
Website: thehole9.com
Brands & Creators Mentioned in This Episode
Eastside Golf – Earl & Olajuwon, leading the way for Black-owned golf apparel
Renegade Golf – Black-owned golf ball brand based in Atlanta
Blackballed Golf – Atlanta-based clothing brand
Masterpiece – New York-based golf lifestyle brand
Golf Saved My Life – Atlanta brand with a powerful founder story
Malbon Golf – Creating space for Black and brown golfers
On The Links (OTL) – Adrian Colbert's platform for golf-loving pro athletes
Vegas Baby Golf Pro Am – AM Golf's launch event, November 2024
* * *
We want to thank Big Swing Media for presenting this episode and supporting Season 20 of The ModGolf Podcast!
Anyone can tell you what happened in golf. The Big Swing Golf Business Intelligence Brief tells you why it matters, and what’s coming next. Twice a week, Big Swing delivers original reporting and expert analysis of the money, trends, technology and personalities reshaping the game. It’s essential reading for anyone who works in, invests in or cares about the future of golf. ModGolf listeners receive a special first-year rate with code MODGOLF26. Visit BigSwingMedia.news to subscribe.
* * *
About The ModGolf Podcast: Host Colin Weston speaks with entrepreneurs, innovators, disruptors, and influencers shaping the future of the game and business of golf. Now in Season 20 with nearly 300 episodes produced since 2017.
Special Guest: Osi Umunna – CEO & Founder, The Hole 9.
Support The ModGolf Podcast
40 min
September 09 The Future of Golf Is Modular - How Cover The Tees is Building the Next Generation of Driving Range Experiences
What happens when modular construction expertise meets the booming golf entertainment market?
In this season premiere of The ModGolf Podcast, host Colin Weston sits down with Matthew Towell (Founder/CEO) and Stephen Arnold (COO) of Cover The Tees to explore how they're transforming driving ranges across America into vibrant community entertainment hubs.
From Matthew's unlikely golf start of hitting his stepmother's 7-iron over a house as a kid, to building a company that's now completed 100 modular installations nationwide, this episode is packed with insights on innovation, overcoming adversity, and the power of creating shared experiences through golf. Whether you're a golf course operator, an entrepreneur, or simply love hearing how businesses scale, you'll want to hear this conversation.
Key Takeaways you'll discover:
1. Modular Construction = Speed, Scalability, and Season Extension
Cover The Tees' modular approach allows facilities to install covered bays in just 10-14 days, scale from 10 to 20+ bays as demand grows, and add enclosures, heaters, and wind protection to extend operations into winter months. One Chicago-area facility tracked 1.5 million balls in the first four months of the year before the snow melted and their busy season even began.
2. Driving Ranges Are Becoming Community Entertainment Hubs
The traditional "hit a bucket and leave" model is evolving. Cover The Tees clients are hosting line dancing, bands, trivia nights, and craft events, transforming ranges into year-round gathering spaces. Nicole Inkle's facility saw community engagement soar, while Palmetto Dunes Oceanfront Resort quadrupled their revenue in year one.
3. Start Small, Prove Your ROI, Then Scale
Cover The Tees encourages operators to start with 10 bays and expand later. One customer hit their previous year's ball sales in just the first month after installation, immediately requesting their second wing. The modular design makes expansion seamless.
Are you more of a watcher than a listener? Then check out our extended bonus segment with Matthew and Stephen on The ModGolf YouTube channel as we run through a live demo of Cover The Tee's "Bay Builder" tool. Click on this link or the image below to watch.

💬 Inspiring Quotes
"The money is great, but what you get to feel from it afterwards. It's really opening up this game for more people to get involved. Who would not have before."
— Matthew Towell, Founder/CEO
"I can't tell you why it works. I just know it does work. We built it. People showed up. We were able to take our revenues from $90,000 and do $300,000 in the first three months."
— Stephen Arnold, COO
"Watching the families come in with a grandmother in a wheelchair sitting in the bay with her family around her watching her grandkids hit balls. I was like, 'This is freaking cool, man. This is what I want to do forever.'"
— Matthew Towell, Founder/CEO
Episode Chapters
00:00 Introduction to Season 20 & Cover The Tees
02:13 Matt's first golf experience: stealing clubs, hitting over a house, and getting hooked
03:58 Stephen's introduction to golf: plastic clubs, grandpa, and the magic of a golf cart
05:12 The Cover The Tees origin story: Modular classrooms, rental businesses, and a wife's health scare
09:39 COVID, lost contracts, and the pivot to golf entertainment
11:24 The first prototype in Austin, Texas: finding early adopters
13:03 Stephen's journey: From skeptical client to COO at Cover The Tees
15:39 The Palmetto Dunes installation: 14 bays, built in 60 days, and how it 4x'd revenue
16:14 Market opportunity: 14,000+ golf courses in the U.S. and why this scales anywhere
17:53 The design process: Engineering packages, permits, and turnkey solutions
21:00 Building the dream team: Bringing in Top Tracer veterans and industry experts
23:52 The Bay Builder tool: Customization meets modular consistency
24:35 Extending seasons in northern climates: Enclosures, heaters, and garage doors
27:47 Flexibility in design: VIP bays, instruction spaces, and corporate events
29:25 Matt's race car driving background and the "apex" business strategy
32:29 Production and installation: A 10-14 day process that feels like assembling a Lego set
37:54 Success story: Nicole Inkle's hesitant start that turned into community transformation
41:10 How to get started with Cover The Tees (and their investment partnership program)
44:16 Closing thoughts: Building more than structures, building community
🔗 Resources & Links
Connect with Cover The Tees: Contact their team for a consultation
Website: coverthetees.com
Watch the companion video: ModGolf YouTube Channel
About The ModGolf Podcast: Host Colin Weston speaks with entrepreneurs, innovators, disruptors, and influencers shaping the future of the game and business of golf. Now in Season 20 with nearly 300 episodes produced since 2017.
We want to thank Big Swing Media for presenting this episode and supporting Season 20 of The ModGolf Podcast!

Anyone can tell you what happened in golf. The Big Swing Golf Business Intelligence Brief tells you why it matters, and what’s coming next. Twice a week, Big Swing delivers original reporting and expert analysis of the money, trends, technology and personalities reshaping the game. It’s essential reading for anyone who works in, invests in or cares about the future of golf. ModGolf listeners receive a special first-year rate with code MODGOLF26. Visit BigSwingMedia.news to subscribe.
Support The ModGolf Podcast
45 min
August 15 ModGolf Season 19 Wrap-up / Season 20 Preview
That's a wrap for Season 19 of The ModGolf Podcast! Our team is currently working on your next twelve episodes for Season 20, which launches mid September 2026. We heard some amazing stories from a diverse group of guests who discussed how innovation, inclusion, technology, entertainment, sustainability, celebrity, hospitality and community building intersect to shape the future of golf.
If you didn’t get the chance to listen to all of our twelve Season 19 episodes, this bonus show gives you a recap of the great conversations I had with some of the golf industry's top influencers, innovators and entrepreneurs. Hopefully this will inspire you to listen to a couple of the episodes listed below. Let us know which ones you enjoyed the most and I'd love to learn why you liked them!
Our Season 19 guests were:
Episode 1: Hyman Ngo, Co-Founder of Levelwear
What does it take to build a golf apparel brand carried by 85 of the top 100 clubs in both the US and Canada? Hyman Ngo, Co-Founder of Levelwear, joins The ModGolf Podcast to share his journey from contract manufacturer to industry leader, revealing the "Who's With You" manifesto, the brand's commitment to sustainable performance apparel, and how authentic relationships with caddies and golf pros drive long-term success in the competitive golf fashion space.
Click to listen 🎧 >> Team Over Everything - The Art of Building an Enduring Brand
Episode 2: Drew Koehler, Co-Founder of Blue Tees Golf
What happens when a broken Amazon rangefinder ruins your round and sparks a multi-million dollar business idea? Host Colin Weston sits down with Blue Tees Golf co-founder Drew Koehler to unpack the entrepreneurial journey behind one of golf’s fastest-growing tech brands. From liquidating bank accounts for bootstrap capital to launching the new Rainmaker launch monitor and Scout AI, this is a must-listen for golfers and entrepreneurs who want to know how to disrupt the golf industry with better design and smarter technology.
Click to listen 🎧 >> From Corporate Consultant to Golf Disruptor
Episode 3: Greg Collins, Founder of GRIT Inc.
He built a hockey bag empire from a handshake in a pizza parlour. Then COVID pushed the company to pivot into the world of golf. Greg Collins, founder and CEO of GRIT Inc. reveals how the 45-year industrial design veteran expanded from hockey into golf, turning fear into fuel and creating the revolutionary GRIT 2.0 Tower golf bag - a square, cart-stabilizing design that proves the best golf innovations come from off the fairway. If you're a golfer tired your golf bag twisting sideways in your cart, or an entrepreneur looking for startup resilience and product design inspiration, this is your must-listen episode!
Click to listen 🎧 >> From The Hockey Rink to The First Tee
Episode 4: Renate Roeleveld - CEO of The GCAE / Golf Course Association of Europe
She broke her leg running the NYC marathon and kept going - so resilience and tenacity are part of her DNA. Golf Course Association of Europe GCAE CEO Renate Roeleveld joins us to reveal how European golf facilities are embracing tech, hospitality, and "short format" play to solve inclusion and sustainability challenges to make the sport more welcoming for players and profitable for operators.
Click to listen 🎧 >> A European Playbook to Future-Proof Golf
Episode 5: Geoff Tait - Founder & President of Triple Bogey Brewing
He hung out with Arnold Palmer at Augusta, lost a multi-million dollar business, and then built a successful brewery from scratch - without knowing how to brew a single beer. In this raw conversation, Triple Bogey Brewing founder Geoff Tait shares the painful lessons from losing Quagmire Golf, why slow growth and customer loyalty beat venture capital, and how "better hit another" became a mantra for resilience. This episode is a must-hear for entrepreneurs, golf business fans, and anyone who loves craft beer on the first, ninth or 19th hole.
Click to listen 🎧 >> From Losing it All to Over $12 Million in Annual Sales
Episode 6: Kris Lynch - Golf Yourself Happy
Think you’re not "good enough" to be a golfer? Think again. In this powerful mindset shift, former finance exec turned coach Kris Lynch exposes why 4 million golfers quit annually and why a "happiness first, handicap later" approach is the cure. Tune in to discover golf mindset, mental health, beginner tips, and how to overcome golf anxiety and imposter syndrome to actually enjoy the experience of playing over focusing on the result.
Click to listen 🎧 >> Happiness First and Handicap Later
Episode 7: JR Charles & Aron Schüler - AVA Golf / ParOne
Are you feeling overwhelmed by launch monitor data and conflicting YouTube golf tips? You’re not alone. Guest host Rich Katz sits down with ParOne’s JR Charles and engineering director Aron Schüler to introduce AVA Golf - a new platform designed to replace guesswork with genuine golf intelligence. Discover how this "video-first" solution aggregates your Arccos and Garmin data to serve a personalized video playlist from Top 100 instructors, helping you fix the right thing at the right time.
Click to listen >> Cutting Through The Golf Data Noise
Episode 8: Don Donatello - PGA Tour caddie
So what really happens when the cameras stop rolling on the PGA Tour? Host Colin Weston meets up with 28-year caddie veteran Don "Double D" Donatello at the RBC Canadian Open to uncover the untold physical, financial, and emotional realities of life on the bag and how Levelwear's Caddie Lounge is finally giving loopers the space, resources and respect they deserve.
Click to listen 🎧 >> Creating The Caddie Lounge to Support PGA Tour Loopers
Episode 9: Rob Sunstrum - Founder of Smart Golf
Why would a laid-off logistics exec bet everything on building golf tournament software from scratch during a pandemic? In this live recording from Highland Golf Club, host Colin Weston sits down with Smart Golf founder Rob Sunstrum to explore how his innovative scoring platform is revolutionizing league management, re-engaging members, and driving F&B revenue for courses across North America. Discover how Smart Golf is turning weekly golf events into year-round communities, and how clubs are doubling participation by reclaiming ownership from outdated spreadsheets.
Click to listen 🎧 >> Elevating The Golf League Experience
Episode 10: Dr. Valerie De Maio & Dr. Chris Adamson Co-Founders of GolfDr
Ready to stop your body from sabotaging your golf game? In this episode of The ModGolf Podcast, host Colin Weston sits down with the mother/son co-founding duo behind GolfDr: emergency physician Dr. Valerie De Maio and golf physiotherapist Dr. Chris Adamson to reveal why personalized, golf-specific body work is the secret to not just improving your performance, but sustaining it well into your 70s, 80s, and beyond.
This conversation is a must-listen for golfers, fitness enthusiasts, and entrepreneurs alike, as they unpack the critical role of mobility in the golf swing, share the entrepreneurial journey from a mobile clinic to a scalable digital platform, and explore the massive opportunity in golf longevity and wellness. Tune in to discover how you can play longer, hurt less, and finally bridge the gap between what your mind knows and what your body can do.
Click to listen 🎧 >> Move Better & Hurt Less
Episode 11: Kevin Carpenter - US Managing Director at AM GOLF
Are you ready to discover how golf technology can actually deepen human connection rather than diminish it? Return guest Kevin Carpenter - aka The GratiDude and US Managing Director of AM GOLF - joins us for an inspiring conversation that bridges golf business strategy, personal transformation, and the future of tournament experiences. From reimagining event software as a community-building platform to Kevin's powerful journey of sobriety and gratitude, this episode delivers actionable insights for golf entrepreneurs, fitness-minded golfers, and anyone passionate about where the game is headed next.
Click to listen 🎧 >> Transforming Golf Experiences To Deepen Human Connection
Episode 12: Jimmy Roberts Co-Founder of Big Swing Media
For our Season 19 finale, legendary sports broadcaster and 16 time Emmy Award winner Jimmy Roberts delivers a masterclass in storytelling, journalism, and the business of golf. From his unforgettable first Masters experience alongside Byron Nelson to launching Big Swing Media, Jimmy reveals why curiosity trumps stats, how golf became America's most inclusive growth sport, and why 450 of 500 Fortune 500 CEOs are on the course. Whether you're a golf industry professional, aspiring broadcaster, or passionate fan, this episode delivers insider access you won't find anywhere else.
Click to listen 🎧 >> The Business of Great Golf Storytelling
We want to thank Golf Genius Software for presenting this episode of The ModGolf Podcast!
Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?

Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com.
Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!
As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.
I'm excited about our ModGolf Patreon that brings together our close-knit community of golf-loving people! As a Patroen member you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.
I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.
Click to join >> https://patreon.com/Modgolf
I look forward to seeing you during an upcoming live show!... Colin
Special Guests: Aron Schüler - Director of Engineering with ParOne Inc / AVA Golf, Drew Koehler, Co-Founder / Chief Revenue Officer at Blue Tees Golf, Geoff Tait – Founder & President, Triple Bogey Brewing Company, Greg Collins, Founder & CEO of GRIT Inc., Hyman Ngo, Levelwear Co-Founder and SVP of Product/Marketing, JR Charles - CEO at ParOne / AVA Golf, Kevin Carpenter, The GratiDude / US Managing Director for AM GOLF, Kris Lynch - Mindset Coach & Founder of Golf Yourself Happy, Renate Roeleveld - CEO of The Golf Course Association of Europe, and Rob Sunstrum - Founder & CEO at Smart Golf.
Support The ModGolf Podcast
22 min
July 30The Business of Great Golf Storytelling - Jimmy Roberts, Co-Founder of Big Swing Media
Ever wonder what it's like to walk the hallowed grounds of Augusta National alongside legends like Byron Nelson? In our Season 19 finale, host Colin Weston sits down with the incomparable Jimmy Roberts - sports broadcasting icon, master storyteller, and co-founder of Big Swing Media - for a conversation that spans the evolution of golf media and the $250 billion annual business of golf. We To learn how a cold call to ABC's Wide World of Sports launched a four-decade broadcasting career that would lead to earning 16 Emmy Awards.
From his first nervous steps at the 1991 Masters to launching a premium media company dedicated to golf's business landscape, Jimmy shares the lessons learned from a career that's covered every major sporting event on the planet. Whether you're an aspiring broadcaster, a golf industry professional, or simply someone who loves a great story, this episode is your backstage pass to one of sport's most respected voices.
Three key takeaways that you'll discover:
✅ The Power of Curiosity Over Stats Jimmy reveals that his entire career was built not on memorizing statistics, but on genuine curiosity about people. His advice? "God gave us two ears and one mouth" so listen more because everyone has a story worth telling.
✅ Golf is a $250 Billion/year Global Ecosystem With more golf courses in America than McDonald's restaurants and 130 million "golf engaged" Americans, Jimmy explains why he and co-founder Fred Bucher launched Big Swing Media to cover the business side of the game that's been largely overlooked.
✅ Storytelling is About Making People Care From his days at ABC Sports learning from legendary producer Roone Arledge, Jimmy shares the foundational principle of great storytelling: educate your audience and give them a reason to connect emotionally with the subjects you cover.
Inspiring Quotes from Jimmy Roberts:
"Everybody's got a story. The heart of storytelling is to educate people and give them a reason to care. Give them a reason to identify, give them a reason to root."
"If there was such a thing as YouTube back then, I'd probably be either waiting tables or selling insurance right now because there'd be evidence of my incompetence. I was really fortunate to learn on the job and make a lot of mistakes in obscurity."
"We're not broadcasters, we're narrowcasters. We've identified our little lane where there's a lot of white space, and we're colouring in some of the lines."
Episode Chapters
00:00 - Introduction
Colin sets the stage for this special Season 19 finale conversation with broadcasting legend Jimmy Roberts.
01:01 - The Origin Story Jimmy shares his golf journey - from parents who introduced him to the game to maintaining a "comfortable somewhere in the 80s" handicap. He reveals the three things that make golf truly special: beautiful places, connection with people, and the joy of playing the game for a lifetime.
03:43 - The Breakthrough Moment
The remarkable story of how a cold call to ABC's Wide World of Sports at age 18 launched a legendary career. Jimmy recounts pestering legendary producer Ned Steckle and landing his first gig covering the 1976 NCAA lacrosse championship.
08:40 - Finding Golf
Why Jimmy strategically "planted a flag" in golf coverage at ESPN in the early 1990s - and how Tiger Woods' arrival proved to be the perfect timing that turbocharged Jimmy's storytelling career.
10:02 - First Masters Memories
Jimmy's unforgettable 1991 Masters experience: showing up overwhelmed, finding comfort with Dave Marr, and the surreal moment Byron Nelson pretended to know him. "There was no way he had any idea who I was, but that's more a story about who Dave Marr was."
12:49 - Playing Augusta National
Insider details on the Monday media lottery, playing the course, and what television doesn't capture - especially the dramatic elevation changes and the true challenge of those legendary greens.
16:05 - Augusta's Digital Innovation
How the Masters leads the industry by asking "how do we make this the best it can be?" rather than "how much does it cost?" Jimmy shares insights on working with Augusta's digital committee, chaired by Comcast's Brian Roberts.
16:42 - The Art of Storytelling
Jimmy's approach to journalism: be curious, ask more questions than you answer, and always remember that "everybody's got a story." He traces the lineage of "up close and personal" features to Roone Arledge's Olympic coverage.
19:28 - Big Swing Media Origins
The founding story of Jimmy's digital media company, sparked by the surprising fact that there are more golf courses in America than McDonald's restaurants - and a $250 billion annual global industry with virtually no dedicated media coverage.
21:51 - Celebrity Golf and Growth
Jimmy discusses guests like Steph Curry, Jack Nicklaus, and Delta CEO Ed Bastian. He shares insights on why celebrity events like the American Century Championship resonate. "They're like us. We all share this game."
29:03 - The Business of Golf
How Big Swing Media targets the "CEO hour" on Golf Channel, reaching the 450 of 500 Fortune 500 CEOs who play golf. The focus on leadership, culture, and the business side of the game.
34:15 - Diversity and the Future
The fastest-growing golf segments: young women and people of colour. Jimmy highlights stories like Five Iron Golf co-founder Nora Dunn and Stanford women's golf coach Anne Walker, whose program has won three of the last five national championships.
38:23 - Where to Find Jimmy
Big Swing Media's footprint: The Big Swing podcast on YouTube, the Golf Channel show (Tuesdays at 7 AM ET), and the Golf Business Intelligence Brief newsletter twice weekly.
🎧 Subscribe, Rate & Review:
If you enjoyed this deep dive, please consider following, rating, and reviewing The ModGolf Podcast on Apple Podcasts as it helps us reach new listeners and attract more incredible guests!
Join our Patreon community at www.patreon.com/modgolf for exclusive live shows, bonus content, and members-only giveaways.[ Click here](www.patreon.com/modgolf) to support The ModGolf Podcast. I would really appreciate it if you do!
Connect with Jimmy and Big Swing Media:
Big Swing Media News: BigSwingMedia.News
The Big Swing Podcast: Available on YouTube and all major podcast platforms
On The Golf Channel: The Big Swing with Jimmy Roberts airs Tuesdays at 7 AM ET
We want to thank Golf Genius Software for presenting this episode and for supporting The ModGolf Podcast since 2019!
Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?

Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com.
Special Guest: Jimmy Roberts / 16-Time Emmy Award-Winning Broadcaster, Storyteller & Co-Founder of Big Swing Media.
Support The ModGolf Podcast
40 min

About The ModGolf Podcast

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The ModGolf Podcast talks with golf's top influencers, entrepreneurs, innovators and disruptors about their vision and ventures that are re-imagining, transforming and growing both the game and $250…