The Mom Founders Table

Scaling isn’t just about making more money.

It’s about building a business that can actually hold the next level of revenue, responsibility, visibility, and growth.

In this episode of The Mom Founder’s Table, we sit down with Dr. Jessica London, pelvic floor physical therapist and founder of a virtual postpartum care company, to unpack what it really takes to design a business that supports sustainable expansion — especially as a high-achieving mom.

Because here’s the truth: If your systems, leadership capacity, and support structure can’t hold the next level, growth will feel heavy instead of expansive.

Inside This Episode:

• Why scaling requires identity expansion, not just strategy
  

• How to redesign your offer suite to support long-term growth
  

• The mindset shift required to delegate effectively
  

• Letting go of control without sacrificing quality
  

• Why sustainable scaling matters more for mom entrepreneurs
  

• How prioritizing your health impacts your leadership
  

We also dive into the reality that moms don’t operate with the same “24 hours” as everyone else — and why designing a business around your actual life (instead of grinding against it) is the smartest long-term move.

This conversation is about leadership maturity. It’s about self-trust. It’s about creating structure so your growth doesn’t collapse under its own weight.

About Dr. Jessica London

Dr. Jessica London is the founder of Your Postpartum PT + Wellness and the visionary behind one of the largest 100% virtual pelvic floor and core rehab platforms for moms. Through personalized 1:1 care and a thriving online community, she helps ambitious mothers prepare for birth with less injury, fully heal postpartum, and return to strength — all without sacrificing the convenience of virtual support.

After experiencing a massive gap in postpartum care following her own unexpected C-section, Jessica turned her pain into purpose. Today, she’s on a mission to empower mothers to advocate for themselves, take radical responsibility for their healing, and redefine what’s possible in both motherhood and business.

If you’re looking for holistic, high-touch virtual support for your pelvic floor and core — alongside a community of like-minded moms — you can learn more here:

https://www.skool.com/pelvicfloorandcorecollective/about?ref=8c064a0de67c4c00b7887fff52c2bc09

Want to be in the right room?

If you’re an established founder (who values strategy, standards, and real connection, explore City Girls — an intimate, curated experience for women building empires with structure.

View cities + tickets:https://www.kelseakoenreich.com/city-girls

If you’re a millennial mom CEO scaling a profitable service-based business, this episode will challenge how you think about your next level.

This conversation centers around a defining moment: walking into a room filled with seven-, eight-, and nine-figure founders and realizing the only thing creating hesitation wasn’t revenue, experience, or credibility — it was internal doubt.

On paper, the success was there. Internally, imposter syndrome still showed up.

What changed wasn’t the strategy. It was proximity.

Inside this episode, you’ll hear:

• Why imposter syndrome doesn’t disappear as you scale
  

• The subtle isolation that comes with growing as a mom entrepreneur
  

• Why most networking events are too surface-level for established founders
  

• The 3 rooms every scaling service-based business owner must prioritize
  

• The difference between exposure, access, and true proximity
  

• Why relationship-first growth creates sustainable revenue and stronger leadership
  

If your business is generating solid revenue but still feels heavier or more dependent on you than it should, this episode will reframe where real expansion happens.

Growth isn’t just about better tactics. It’s about choosing rooms that expand your identity, sharpen your standards, and connect you to the right relationships.

Want to be in the right room?

If you’re an established founder ($250K+) who values strategy, standards, and real connection, explore City Girls — an intimate, curated experience for women building empires with structure.

View cities + tickets:

https://www.kelseakoenreich.com/city-girls

How do you scale a multi-location business and navigate motherhood—without burning out?

In this episode of The Mom Founders Table, Kelsea sits down with Courtney Claghorn, co-founder and president of Sugared + Bronzed, to talk about entrepreneurship, leadership, and motherhood behind the scenes. Courtney shares how she grew Sugared + Bronzed from a $500 startup into a 44-location beauty business, how becoming a mom reshaped her leadership style, and why curiosity, not control, is her secret to sustainable growth.

This episode is a must-listen for mom founders, women entrepreneurs, and leaders scaling service-based or multi-location businesses.

You’ll Learn:

• How Courtney scaled Sugared + Bronzed to 44 locations without outside funding
  

• The realities of pregnancy, postpartum, and returning to work as a founder
  

• Why work-life balance isn’t daily—and how to think about it long-term
  

• How motherhood strengthens leadership, decision-making, and boundaries
  

• Hiring for will over skill and building a team you trust
  

• Using AI, experimentation, and curiosity to future-proof your business
  

• Letting go of guilt and redefining success as a mom entrepreneur
  

About Courtney ClaghornCourtney Claghorn is the co-founder and president of Sugared + Bronzed, a national sugaring and sunless tanning brand. She started the company at 23 and has grown it into a multi-location business while navigating private equity, a global pandemic, and motherhood.

https://sugaredandbronzed.com/

HOW TO WORK TOGETHER

If this conversation resonated with you and you’re craving spaces where ambitious women can talk honestly about leadership, growth, and the weight we carry, City Girls is coming to a city near you.

Sarasota is first, February 19th and 20th. You can learn more and save your spot here.

Sometimes the biggest breakthroughs come from a single question. In this episode, I’m sharing the question I asked myself that completely shifted my mindset, my business, and how I show up as a mom CEO. After taking a break from the podcast, I realized that living in integrity and facing the fear of letting go can create space for clarity, growth, and alignment—and that’s exactly what I want for you too.

We talk about:

• Why stepping back and reevaluating can be the most powerful move in your business.
  

• The internal shifts you need to make to double your business without burning out.
  

• How identity and leadership play a bigger role than strategy alone.
  

• What it really means to go all in on yourself, your business, and your life.
  

• Exciting updates for 2026, including our City Girls dinner + workshop series and how we’re bringing more incredible voices to the Mom Founders Table.
  

This episode is for millennial mom CEOs who are ready to stop over-functioning, shed what’s not serving them, and step fully into the next level of their business with clarity, confidence, and standards that stick.

HOW TO WORK TOGETHER

This episode is all about asking yourself hard questions and going all in—City Girls is designed to help you do exactly that in real life, surrounded by women who get it.

If stepping into your next level includes being in rooms with women who truly understand the weight of leadership, City Girls is coming to a city near you. Sarasota kicks things off February 19–20.

You can learn more and save your spot here.

Here’s the truth: if you’re stressed and burned out in your business, you built it that way.

And while that might sting a little, it’s also the best news — because if your choices created it, your choices can change it.

In this episode, I’m breaking down how to build a business that’s not just profitable, but sustainable. One that actually supports your life instead of consuming it.

We’re getting into:

• The difference between profitable and scalable offers

• Why “hard work” isn’t the same as self-sacrifice

• How to test your offers for sustainability before you sell them • The three non-negotiables every offer needs

• What to do when the math isn’t mathing

Because here’s the thing: you can’t scale something that drains you. You can’t grow what you secretly resent. And you can’t build long-term success on a foundation of burnout.

If you’re craving a business that supports your ambition and your wellbeing, I’ve got something coming for you. It’s for the woman who’s scaling, succeeding, and still wants more — but refuses to do it at the cost of her peace, marriage, or identity outside her business.

Join the waitlist to be the first to know when doors open. 

Chapters:

00:00 Owning Responsibility for Where You Are

02:24 The Line Between Hard Work and Self-Sacrifice

04:19 Misalignment, Burnout, and the Real Cost of Overworking

05:18 Profitability vs. Scalability

08:17 The Three Non-Negotiables Every Offer Needs

12:48 The Scalability Checklist

14:27 When the Math Isn’t Mathing

17:02 Boundaries, Capacity, and Protecting Your Energy

20:31 Restructuring What’s Draining You

23:18 Building Wealth That Actually Feels Good

#SustainableSuccess #WomenEntrepreneurs #AlignedBusiness #BusinessWithoutBurnout #WomenInBusiness #Leadership #CEOCoach #ScalableBusiness #EntrepreneurMindset #IntentionalGrowth #WorkLifeAlignment #HighAchievingWomen #PurposeDrivenBusiness #BusinessStrategy #FemaleEntrepreneurs

You work your ass off to bring in new clients — only to feel like you have to start from scratch every month. The hustle never ends, and honestly? It’s exhausting.

In this episode, we’re getting real about why clients fall off and what you can do to keep them coming back — not just for another project, but for the long haul. Because sustainable growth isn’t about chasing more leads… it’s about keeping the amazing ones you already have.

You’ll learn:

• The 3 key phases of your client journey — and where most businesses drop the ball
  

• How to identify your biggest drop-off points in marketing, sales, and client experience
  

• Why retention is your smartest (and most profitable) business move
  

• How to create simple systems that turn one-time clients into long-term relationships
  

• The power of feedback loops, next-step offers, and client communication that actually works

  
  

If you’re tired of feeling like your business only thrives when you’re hustling for the next sale, this episode will show you how to scale smarter — with more retention, more referrals, and more freedom.

And if you’re craving a space where you can grow differently — one that helps you scale your service-based business without sacrificing your peace, relationships, or purpose — join the waitlist for my upcoming mastermind, designed for women who are already winning but want to do it better.

Join the waitlist to be the first to know when doors open. 

Chapters:

00:00 The cycle of constant hustle

02:18 Why clients fall off (and what it’s costing you)

06:44 Building trust and retention from day one

10:01 The 3 phases of your client journey

13:25 Retention vs. acquisition: where your energy should go 14:25 Filling the gaps with next-step offers

18:31 Spotting your drop-off points

22:21 How to scale smarter with what you already have

24:58 The mastermind for women scaling differently

Hashtags: #WomenEntrepreneurs #ClientRetention #BusinessStrategy #ServiceBasedBusiness #MomCEO #FemaleFounders #SustainableGrowth #WomenInBusiness #ClientExperience #MarketingStrategy #ScaleYourBusiness #WorkLessEarnMore #MomBusinessOwner #LeadershipForMoms #BusinessPodcast #EntrepreneurMindset

So many women in business get caught up in the shiny things — the perfect branding, the polished visuals, the clever tagline. And while those matter, they’re not what makes your business stand out. Your values are.

In a world full of options and constant noise, your values are what help your brand cut through — they’re the reason the right clients feel instantly connected to you. When you understand what you stand for and how it shows up in your work, you create a business that’s not only profitable but deeply fulfilling.

In this episode, we’ll dive into:

• Why your values are the foundation of sustainable, aligned growth

• How misalignment in your values leads to frustration and burnout

• The connection between your personal values and your most profitable clients

• How to identify your “operating system” as a CEO and live it through your business

• A step-by-step process to turn your values into brand stories that attract your ideal clients

Your values are more than words on your website — they’re what transform your business from another option into the obvious choice.

And if you’re ready to scale a business that’s not just bigger but truer to who you are, that’s exactly why I’m building The Founder’s Boardroom — a mastermind for women who are already winning but know they can’t (and don’t want to) do it alone.

Join the waitlist to be the first to know when doors open.

Because where you’re going requires support — and a boardroom of women who get it.

Chapter:

00:00 Tech Troubles and Time Management

02:47 The Power of Values in Business

06:17 Identifying and Aligning Core Values

10:39 Differentiating Through Values and Stories

18:10 Creating Your Unique Business Identity

24:05 Building a Value-Driven Business for Growth

Keywords:#WomenEntrepreneurs #MomCEO #ValuesDrivenBusiness #WomenInBusiness #LeadershipForMoms #BusinessMindset #CEOCoach #WomenWhoLead #AlignedSuccess #SustainableGrowth #BusinessPodcast #FemaleFounders #PurposeDrivenBusiness #EntrepreneurLife #MomBusinessOwner #WorkLessEarnMore #MomBoss #WomenEmpoweringWomen

If your marketing isn’t converting, this might sting a little — but it’s the truth: you don’t know your people as deeply as you think you do.

For years, surface-level marketing worked. You could describe your audience by age, income, and location and still see results. But those days are gone. The market is louder, smarter, and more saturated — and buyers are craving connection, not clichés.

If you can’t describe what your ideal client is thinking on a random Tuesday afternoon — what’s stressing her out, what she dreams of, what keeps her up at night — then your message won’t land. Because people don’t buy products. They buy solutions to the problems they’re living through right now.

In this episode, I’ll walk you through:

• Why surface-level demographics no longer drive sales

• How to identify your client’s beliefs, fears, and daily thought patterns

• The emotional and psychological depth your marketing needs to actually connect

• What truly makes your brand stand out in a crowded space

• How to shift from information-based messaging to empathy-driven storytelling

This episode is a reminder that real marketing isn’t about algorithms — it’s about understanding humans.

And if you’re ready to surround yourself with women who get it — who are building businesses that grow without sacrificing what matters most — that’s exactly why I’m building The Founder’s Boardroom.

It’s a mastermind for women who are already winning but know they can’t (and don’t want to) do it alone.

Join the waitlist here to be the first to know when doors open.

Chapters:

00:00 The Importance of Online Presence

03:58 Understanding Marketing Saturation

06:47 The Shift from Demographics to Psychographics

12:27 The Day in the Life Exercise

17:03 Bridging the Gap: Current vs. Desired Reality

21:31 Understanding Buyer Behavior

25:01 A New Opportunity for Women Entrepreneurs

Keywords:#BusinessPodcast #WomenEntrepreneurs #MomCEO #MarketingStrategy #RevenueGrowth #EntrepreneurPodcast #ScaleYourBusiness #WorkLessEarnMore #WomenInBusiness #CEO

You have one job in business - to keep selling. But for so many women entrepreneurs, sales feel heavy, icky, or even desperate. The truth? Sales is service. When you stop seeing it as “convincing” and start owning it as your responsibility to solve real problems, everything changes.

In this episode, I’m breaking down:

• Why sales resistance is rooted in scarcity, fear, and comparison
  

• How your confidence and self-belief shape your sales results
  

• The mindset shift that transforms chasing sales into attracting sales
  

• Practical tweaks to your sales conversations that instantly increase conversions
  

If you’ve ever felt like sales drain you, or like you’re chasing every single client, this conversation will reframe the way you think about selling - and help you unlock more revenue with ease.

Ready to multiply your revenue without multiplying your workload? Multiply is my 10-week sales accelerator for service-based business owners. Inside, I’ll help you refine your messaging, marketing, and sales process so you can position yourself as the obvious choice — and increase your sales with confidence and clarity.

Enroll now and join us live: https://www.kelseakoenreich.com/multiply

Chapters:

00:00 The Importance of Sales in Business

03:45 Shifting Mindsets Around Sales

07:11 Women Entrepreneurs and the Pressure to Succeed

10:55 Sales as Service: A New Perspective

14:21 Building Confidence and Self-Belief

19:17 Closing the Confidence Gap

23:23 Effective Communication in Sales

26:55 Overcoming Scarcity Mindset in Sales

Keywords:

#BusinessPodcast #WomenEntrepreneurs #MomCEO #SalesStrategy #RevenueGrowth #EntrepreneurPodcast #ScaleYourBusiness #WorkLessEarnMore #WomenInBusiness #CEO

There’s nothing more draining than pouring your heart into your business and still feeling stuck at the same revenue month after month. Deep down, you know you’re meant for more.

One of my clients stayed stuck at $20K months for years. After a few key shifts, she hit her first $100K month — with $70K in profit — while working less than half the hours.

This is proof: scaling doesn’t require more hustle, it requires an aligned strategy. In this episode, I’m sharing the exact levers that will help you break through plateaus and grow sustainably.

Here’s what we dive into:

• Why hitting a plateau in business doesn’t mean you’re failing — and why it’s actually a sign you’re ready for something bigger
  

• The three key levers that will multiply your revenue faster than anything else: pricing, conversions, and scaling what already works
  

• How to recognize where you’re the bottleneck and shift into systems, processes, and team support that free you to lead
  

• Why scaling your revenue isn’t about adding more to your plate — it’s about doing less, better
  

• How to use data to make smarter business decisions instead of constantly reinventing the wheel

  
  

Wanting to multiply your revenue isn’t selfish—it’s about impact, legacy, and creating a life that overflows for both your family and business.

If you’re ready to stop spinning your wheels and grow your sales sustainably, join me inside Multiply, my 10-week sales accelerator for service-based business owners.

Enroll here: https://www.kelseakoenreich.com/multiply

Chapters:

00:00 Breaking Through Business Plateaus

04:04 Strategic Shifts for Revenue Growth

07:36 Key Levers to Increase Revenue

13:33 The Importance of Data in Sales

18:10 Introducing the Multiply Program

Keywords:

#BusinessPodcast #WomenEntrepreneurs #MomCEO #SalesStrategy #RevenueGrowth #EntrepreneurPodcast #ScaleYourBusiness #WorkLessEarnMore #WomenInBusiness #CEO