Ron MacDonald has worked at 40 different agencies in 7 different countries on 4 different continents. To this day, he remains a freelance CD in high demand. In this episode we cover his insights on being a gun-for-hire, advice for those who want to follow suit, and a quirky story of when Ron was a senior creative on the McDonalds account.

Drew Frohmann is one of the funniest writers in advertising. Not just for his witty approach to campaigns but also as a self-starting comedy writer for his past web series, Hotdog Boy. Hear his refreshing point-of-view on strategy, directing talent, and creating a show with a former neighbour.

Trevor Schoenfeld is a sought-after creative consultant at the company he created, Brooklyn 7. Before that, he was the Chief Creative Officer at Sandbox Advertising, CD at Ariad, and Senior VP at Young & Rubicam. Today, we hear about how he spent his childhood dreaming of being an ad writer, developing a strong sense of strategy to sell work, and travelling the US re-organizing a multi-national agency.

Paul Evans is used to beating the odds. After becoming a successful copywriter for many Toronto agencies, he started his own production company with zero capital. Hear his story, along with his insightful advice for young creatives, and what it’s like to create solutions for clients starting from a blank page.

Joe Musicco is currently a Professor at Sheridan’s Pilon School of Business. While education may not be the first thing that comes to mind when considering a career in advertising, as a former Creative Director, Joe makes a very strong argument as to why the industry needs more. This, and many other key takeaways are shared in this interview!

Scott Stratten remains one of Canada’s most influential people on Twitter. Hear how he took a chance on a burgeoning new media to become a best-selling author, creator of Unmarketing Inc., and sought-after speaker advising brands such as PepsiCo, IBM, Cirque Du Soleil and Microsoft.

Jana Peck speaks on her beginnings as a writer in a predominantly male dominated industry, to becoming a commercial director and bearing her soul as an actor. In our second episode, hear her truly refreshing perspective for young creatives and her foray into comedy via her new series Madge & Peck.

On this episode we sit down with Chris Hirsch. Partner, and Executive Creative Director of the agency LG2. Before opening the Toronto office of the Montreal-based agency Lg2 with his partner Nelli Kim, Chris worked as a group head at the highly awarded agency, John St. In our inaugural episode we cover various topics including the importance of selling your work, key advice for young creatives who want to break into the agency business, and how SNL inspired him to become a copywriter.

We all have a defining moment in our career that altered our course forever. This series explores stories from notable people across a number of different creative fields as they share the defining moments that shaped who they’ve ultimately become. The Moment serves as inspiration for young creatives looking to break into communication fields, while providing valuable insights for senior marketing/communication executives.