Is your SaaS growth plateauing even though you have a solid product? The problem might not be your features—it might be your positioning. In this episode of the Monkey Business Talk Show, we’re joined by Sara Kathleen Gordon, the scaling expert who helped reposition Flo Health into a $1B valuation. Sara breaks down why most founders are "mispositioned" without even knowing it and how to pivot from being a commodity to a category leader. We dive deep into the "Cake & Icing" framework (Positioning vs. Branding), the red flags of an "All-In-One" solution, and why your marketing engine needs to start with real human conversations, not just automated surveys. --- Monkey Business Talk Show is a fun discussion on all things GTM, sales, marketing, branding, and growth. Designed for your Friday afternoon break.

-- This episode was filmed at SaaStanak 2026, in Šibenik, Croatia - where SaaS meets sea and sand. More about it here https://saastanak.com/

We cover:

1. The $1B Pivot: How Flow Health moved from a "period tracker" to a comprehensive Women’s Health platform.

2. Branding vs. Positioning: Why your visual identity (the icing) means nothing if your market placement (the cake) is wrong.

3. The "All-In-One" Trap: Why positioning your product as a solution for everyone is a major red flag for investors and VCs.

4. Growth Levers: Using AI to analyze sales calls and feed customer insights back into the product loop.

5. Founders as Detectives: The specific questions you need to ask to uncover the "Jobs to be Done" for your ICP.

6. B2B is the new B2C: Why software companies need to steal marketing tactics from consumer brands to stand out in a crowded market.

🎧 Listen on Spotify: https://open.spotify.com/show/033xaCw... 🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast... 🎧 Listen on Amazon Music: TBA Connect with Maja on:

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In this special episode of the Monkey Business Talk Show live from the SaaStanak conference, we sit down with Chris Gannon (founder of Captivate Talent) to discuss the dangerous trap of "consensus hiring" and why AI's tendency to optimize for safety is creating a sea of mediocrity in the tech world. 

We dive deep into the "49/51 Problem," exploring why the most impactful hires—the catalysts and difference-makers—are often the ones an algorithm would screen out.

Chris shares his veteran insights on how to spot true A-players, the hidden value of references, and why the human element of intuition is more critical now than ever in a world of AI-generated resumes.

--- Monkey Business Talk Show is a fun discussion on all things GTM, sales, marketing, branding, and growth. Designed for your Friday afternoon break. --

This episode was filmed at SaaStanak 2026, in Šibenik, Croatia - where SaaS meets sea and sand. More about it here https://saastanak.com/

We cover:

1. The Consensus Trap: Why AI-driven recruitment is a race to the middle and how it screens out the "catalysts" your business actually needs.

2. Hot Take. Why the traditional application process is fundamentally broken and why "hiding" behind automation is a competitive disadvantage.

3. Signal. How to look past "sexy brands" on a resume and use references and "stage-fit" to identify true A-players.

4. Rapid Fire Questions. A quick-hitting segment where we choose between gut instinct vs. AI screening, overpaying for A-players vs. building B-players, and the truth about "unlimited PTO.

🎧 Listen on Spotify: https://open.spotify.com/show/033xaCw...

🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast...

🎧 Listen on Amazon Music: TBA Connect with Maja on:

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In this special episode of the Monkey Business Talk Show live from the SaaStanak conference, we sit down with Ognjen Boskovic (co-founder of Raven and {Art}ificial) to discuss the shifting landscape of B2B marketing.

We dive deep into the "AI slop" vs. "human slop" debate, exploring why the quality of the final product matters more than the tools used to create it.

From landing major clients like ClickUp with bold AI-generated pitches to the importance of "taste" over technical skills, this conversation is a masterclass in modern brand storytelling.

---

Monkey Business Talk Show is a fun discussion on all things GTM, sales, marketing, branding, and growth. Designed for your Friday afternoon break. --

This episode was filmed at SaaStanak 2026, in Šibenik, Croatia - where SaaS meets sea and sand. More about it here https://saastanak.com/

We cover:

1. The Evolution of AI in B2B Content. A look at the nuance between text-based AI and the new frontier of AI-generated video.

2. Hot Take. Why the industry is pouring money into AI while some audiences are walking away—and why it’s "human slop," not AI, that’s the real problem.

3. Signal. A discussion on the essential nature of generative AI in video ad creation and how the "marketing pie" is growing.

4. Rapid Fire Questions. A quick-hitting segment where we choose between speed vs. craft, volume vs. taste, and the future of founder-led brands.

🎧 Listen on Spotify: https://open.spotify.com/show/033xaCw...

🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast...

🎧 Listen on Amazon Music: TBA Connect with Maja on:

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Connect with Ognjen on:

Hello and welcome to the first episode of the Monkey Business Talk Show, a 30min series designed for early-stage founders and go-to-market (GTM) experts. What's this show's purpose: We (Vladan & Maja) created the show to provide a more relaxed, alternative to long-form, often "boring" podcasts. Our goal is to deliver episodes filled with honest conversations and actionable insights on pricing, marketing, and growth strategies, all while maintaining a fun and interactive vibe.

Segment Breakdown

1. Number of the Day: 12 The Context: we recently returned from Saastanak, a major SaaS conference in Europe. The Breakdown: The number "12" represents the content we captured there: 10 talk show episodes and 2 podcasts (it was in fact 3...). Key Insight: value of conferences, emphasizing that the best ones are interactive and community-driven rather than just a series of "playbook" presentations.

2. Hot Take: "My Claude agent can replace you and your marketing team." The Debate: Vlad brings up the controversial "agentic" trend on LinkedIn where creators claim AI can replace entire teams.

3. Signal: Google’s Search Overhaul The Forecast: Google's massive search update and the rise of "agentic" search. The Impact: Vlad predicts significant traffic drops for many websites as AI begins pulling information directly into the search results.

00:44 - Introduction

03:12 - Segment 1: Number of the Day (12) – Recapping Saastanak Conference

12:34 - Segment 2: Hot Take – Can AI Agents Replace Marketing Teams? 25:23 - Segment 3: Signal – Google's Search Overhaul and the Agentic Future

Connect with Maja on:

- LinkedIn: https://www.linkedin.com/in/zmajapbaines

- X: https://x.com/lazarevic_p?s=11

- Instagram: https://www.instagram.com/majaperovic...

Connect with Vladan on:

- LinkedIn: https://www.linkedin.com/in/vladanx/