On this week’s episode, Katie & Vic discuss the dreaded wedding season and go through the dos and don’t of finding a plus one and what to do if you’re asked to go to a wedding, when you would rather do anything but that. Then (16:57), we are joined by Jess Hunichen & Emily Ward, the founders of the influencer and PR agency, Shine Talent Group. We start from the beginning, when Jess moved from Australia to Canada, and met her now business partner, Emily, at an infamous Christmas Party. This infamous Christmas part led them to creating their empire, which represents some of the biggest brand names in the online and social space, and has grown into becoming North America’s leading Talent Management and Brand Partnerships agency. Throughout this episode, we discuss the start of influencer marketing, best practices for your social growth strategy, finding your niche and unique selling point, and so much more. If you’re interested in getting your start in influencer marketing or are a creator yourself, this is the episode for you!