In Episode 4, we explore the realities of entrepreneurship with cultural icon Slikour and entrepreneur and author Miles Kubheka.

This candid conversation delves into the challenges, sacrifices, and rewarding moments that come with building a successful business. From navigating financial hurdles to crafting a lasting legacy, our guests share insights and advice that will resonate with entrepreneurs at every stage of their journey.

In this episode, we explore the origins of Brutal Fruit with Head of Brutal Fruit, Ramona, and Innovation Brewer, Andrea, who created the original liquid. They discuss the brand’s journey from its bold "naughty by nature" beginnings to its evolution into the inclusive "you belong" positioning.

Get insights on the creative process behind Brutal Fruit, how the brand has stayed relevant, and what it takes to resonate with today’s audience.

Whether you’re into marketing, branding, or just a fan of Brutal Fruit, this episode is packed with valuable takeaways. Tune in and get inspired by the minds behind this iconic brand.

Welcome to the SAB More Cheers Podcast, your ultimate destination for everything beer in South Africa! Whether you're a beer enthusiast or involved in the industry, this podcast is crafted just for you. We're kicking off with a fresh format that blends cultural relevance, top-tier content, and insightful discussions that resonate with the beer community.

In this first episode, meet our dynamic new hosts—comedian Jason Goliath, bringing his infectious humour, and Marsha Kumire, SAB's Corporate Brand Director, offering her deep industry knowledge and passion for beer. Together, they’ll introduce you to the new podcast format and give you a taste of the camaraderie and engaging conversations to come.

Join the conversation in the comments and share your thoughts and beer stories with us on social media using #MoreCheersPodcast. Cheers to new beginnings with the SAB More Cheers Podcast!

Subscribe, like, and follow us to stay tuned:

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Website: https://www.sab.co.za/

Another exciting segment of the Brewers Toast is here! 😃​

In this episode, our ever-knowledgeable Brewmaster Kyle Moskovits, explains why #YouBelong when you sip on the delicious fruitiness of Brutal Fruit Spritzer. 🥂​

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Kyle expertly unpacks how the effervescent Brutal Fruit Spritzer is crafted to get a light & delicious taste with hints of honey and sweet and sour strawberry. 😋🙌

Season 1 of the #MoreCheersPodcast concludes with Sphe Vundla in an enlightening conversation with our Vice President of Sales, @Jaco Parreira. 🎙️😃

Jaco discusses a host of topics including his personable and passionate leadership style that can be seen in his dedication to ensuring programmes like #SABSharp continues to benefit for our customers and consumers at large. 🙌 😃 #FutureWithMoreCheers

Inkunzi Ibuyile in another exciting instalment of the #MoreCheersPodcast! ​

Another exciting episode of the #MoreCheersPodcast has arrived! 😃

In this episode, Lorraine Steyn, Director: Tech Sales & Route to Market, engages in a lively conversation with our host, Sphe Vundla. 🎙️😃 ​

Lorraine shares the wonderful journey she has undertaken while navigating through both open & closed doors, ultimately shaping who she is and being a #WomenInBeer. 🙌 🍻 #FutureWithMoreCheers

Episode 8 of the #MoreCheersPodacst sees the Head of Brand Flying Fish, Solam Mbana #FlowWithIt in conversation with our host Sphe Vundla. 🎙️😀
As part of his growth at SAB, Solam explains how he has always had the privilege of learning new skills as he weaved his way through the business with a deliberate sense of purpose. 🙌#FutureWithMoreCheers #WhatTheFlyingFish

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Episode 5 of the #MoreCheersPodcast shines a spotlight on the extraordinary impact of #SABBeyond, featuring insights from our Strategic Projects and Transformation Manager, Masa Nkgadima. 🌍🌱​

Masa delves into the many projects SAB is engaged in that have a positive impact on our planet, including recyclable packaging, sustainable farming practices, and responsible water usage. 💧🙌