The MORE Show

By Justin Colby, Bleav, Justin ColbyBusiness Education Investing How To

The MORE Show episodes

November 02 19 Years and 14 Exits in Multifamily | Eric Strom and Eric Nordstrom
Most multifamily investors are sitting on the sidelines right now wondering if the market is broken. Eric Strom and Eric Nordstrom think the opposite and they have 19 years of data to back it up. In this episode of The M.O.R.E. Show, Justin Colby sits down with the co founders of Iron Ridge Capital, two of the most experienced multifamily syndicators in the country, who paused acquisitions entirely from January 2022 to May 2025 because nothing made sense and are now actively buying again at significant discounts. They break down exactly what the multifamily market looks like right now from the inside, why disciplined operators who stayed patient are getting rewarded, and why the next 24 to 36 months could be one of the best buying windows in multifamily history.
KEY TOPICS COVERED:
— Why Iron Ridge Capital stopped buying for three years and what finally brought them back.
— How to find and win distressed multifamily deals by staying disciplined on price and letting deals come back to you.
—14 exits, 24.6% average annual return what the numbers actually look like over 19 years.
— Why operations and weathering storms are the two keys to long-term multifamily success.
— Where rents are heading in the next 12 to 24 months and why the B and C class space is the last to recover.
— Why the next 24 to 36 months could bring a massive wave of capital back into multifamily real estate.
️ Key Moments
00:00 — Two guests, one mission, winning in multifamily
00:28 — Introducing Eric Strom & Eric Nordstrom
00:52 — New acquisitio, how they got it at a discount
01:57 — 19 years syndicating, how it started
02:52 — Why they stopped buying from 2022 to 2025
03:53 — Underwriting everything, buying nothing
06:00 — Returns 7% to 10% cash on cash, 20%+ total
07:00 — 14 exits, 24.6% average annual return
10:00 — Two keys to multifamily success
15:00 — Finding distressed deals, why round two wins
20:00 — What the multifamily market looks like right now
25:00 — B and C class rents, where they are heading
29:00 — Why the next 24 to 36 months could be historic
31:00 — Buy low sell high, delayed gratification wins
32:45 — How to connect with Iron Ridge Capital
Connect with Eric Strom & Eric Nordstrom:
Website: ironridgecap.com
About The M.O.R.E. Show
The M.O.R.E. Show is hosted by Justin Colby and is dedicated to helping real estate professionals, investors, and entrepreneurs maximize opportunity in any market. New episodes every week.
Learn more: www.timeformore.com
Invest with Elevest Capital: www.elevestcapital.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
36 min
October 13$65 Million in Rentals and Not One Mortgage | Pat Grace
Most real estate investors are building a portfolio the same way buy, rehab, refinance, and watch their equity get trapped behind the walls of a mortgage while they pay heavy front-loaded interest for years.
Pat Grace built $65 million in rental properties across 200 single family assets doing it completely differently and he does not have a single traditional mortgage. In this episode of The M.O.R.E. Show, Justin Colby sits down with Pat Grace, who discovered a banking strategy used widely in Australia that is almost completely unknown in the United States, and used it to build one of the most liquid and flexible real estate portfolios you will find anywhere. Pat breaks down his BERLOCQ method a line of credit-based approach to real estate financing using simple interest instead of compounding amortized debt and why once you see it, you cannot unsee it.
KEY TOPICS COVERED
Why traditional mortgages trap your equity and cost you far more than most investors realize

The BERLOCQ method explained using lines of credit instead of mortgages to build a rental portfolio

How Pat built $65 million in real estate with $35 million in available line of credit and zero traditional debt

Why simple interest lines of credit beat compounding amortized mortgages every single time

How one investor saved over $1 million in interest just by switching to this strategy

How to get started with lines of credit from your first $750K line to scaling across all 50 states
️ TIMESTAMPS
00:00 — $65 million in rentals with zero mortgages the cold open
00:30 — Introducing Pat Grace
00:52 — What M.O.R.E. stands for and why this episode matters
01:43 — How Pat learned this strategy in Australia
02:07 — Why he left traditional mortgages behind
03:10 — How he started just like everyone else
04:30 — The problem with the BRRRR method most people miss
06:00 — Explained lines of credit vs amortized mortgage debt
12:00 — $35 million in available line of credit how Pat structures it
18:00 — How to approach a bank and what to ask for
25:00 — Unlocking trapped equity without a traditional refinance
32:00 — Using lines of credit for new construction and beach houses
38:00 — Protecting assets trusts, entities, and structure
43:00 — Pat's calculator save over $1 million in interest
44:00 — How to get started in all 50 states
46:00 — How to reach Pat Grace and get his free calculator
Connect with Pat Grace
Facebook: Pat Grace (search and friend request mention Justin Colby or The M.O.R.E. Show)
Free calculator, workbooks, and resources available DM Pat on Facebook to access
About The M.O.R.E. Show
The M.O.R.E. Show is hosted by Justin Colby and is dedicated to helping real estate professionals, investors, and entrepreneurs maximize opportunity in any market. New episodes every week.
Learn more: www.timeformore.com
Invest with Elevest Capital: www.elevestcapital.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
48 min
October 06He Lost Everything in 2008 and Built It All Back | Chris Prefontaine
Most real estate investors think you need a bank, perfect credit, or a pile of cash to do deals. Chris Prefontaine has been proving that wrong for decades and he survived the 2008 crash to build one of the fastest growing real estate companies in America three years running on the Inc. 5000 list. In this episode of The M.O.R.E. Show, Justin Colby sits down with Chris Prefontaine, founder of Smart Real Estate Coach and author of the 3 Paydays book series, to break down exactly how creative financing and terms deals work in today's market, why subject-to and owner financing are some of the most powerful tools available to any investor right now, and why the most dangerous thing you can do is chase shiny objects instead of going deep on one strategy.
KEY TOPICS COVERED:
Creative financing explained, how to buy real estate without banks, cash, or credit

Subject-to and owner financing deals, how they work and why sellers say yes

The 3 Paydays model, how to get paid three times on every single deal

Why Chris survived the 2008 crash when most investors did not and what he learned

Shiny object syndrome: why chasing two rabbits means catching zero

Why you should follow someone who has been through real market cycles, not just a bull run
️Key Moments
00:00 — Foreclosure, the repo man, and starting over
00:52 — Introducing Chris Prefontaine
01:10 — Three years on the Inc. 5000 list
01:43 — 82 active markets — real deals, not theory
02:15 — The guru epidemic
03:45 — How the coaching community works
04:03 — Subject-to, owner financing & lease options explained
07:00 — The 3 Paydays model
12:00 — How to get sellers to say yes to creative terms
18:00 — Creative financing in today's market
22:00 — Shiny object syndrome & Chris's six laws
23:43 — Chase two rabbits, catch zero
24:22 — Follow someone who has the life you want
25:00 — What success actually looks like after the scars
26:06 — Free workshop & how to get the 3 Paydays book
27:25 — Where to find Chris Prefontaine
Connect with Chris Prefontaine:
Website: smartrealestatecoach.com
Book: 3 Paydays visit 3paydaysbooks.com/more for a free copy
Free Workshop: smartrealestatecoach.com/masterclass
About The M.O.R.E. Show:
The M.O.R.E. Show is hosted by Justin Colby and is dedicated to helping real estate professionals, investors, and entrepreneurs maximize opportunity in any market. New episodes every week.
Learn more: www.timeformore.com
Invest with Elevest Capital: www.elevestcapital.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
28 min
September 29How to Reinvent Yourself When the Market Shifts | Brandon 'Rockstar' Rooks
Most real estate investors know how to build in a bull market. Very few know what to do when that market turns against them. In this episode of The M.O.R.E. Show, Justin Colby sits back down with Brandon Rockstar Rooks a capital raiser who spent a decade building a $100 million land entitlement business in the southeast, working with some of the biggest national builders in the country and who hit major headwinds when the market shifted in late 2024. Brandon shares exactly what happened, why he is not embarrassed to say he is on his third reinvention, how he is pivoting into private lending, note buying, and distressed debt, and why the most dangerous thing an investor can do right now is stay loyal to a business model that has stopped working.
KEY TOPICS COVERED:
How Brandon built a $100 million land entitlement business working with the biggest national builders
Why national builders don't want land on their balance sheets and how that creates opportunity
What went wrong in Q4 2024 and why the land entitlement market shifted dramatically
How Brandon is pivoting into private lending, note buying, and distressed debt
Why it is okay to start over at 40 and why staying loyal to a broken business model is not
The mindset of reinvention how to know when to pivot and how to do it without losing everything
️ Key Moments
00:01 — Introduction: Brandon Rockstar Rooks returns to The M.O.R.E. Show
00:32 — The Boardroom Mastermind what it is and how to get access
01:11 — Lending is getting weird what Justin is seeing in the market right now
01:31 — A decade of land entitlement capital raising how it started
02:13 — Why 15% annualized returns became the minimum standard
02:49 — How the land entitlement model works ground, permits, sell to builders
03:16 — Why national builders don't want land on their balance sheets
04:01 — First deal: $3M parcel in Charlotte NC 99 townhomes
07:00 — How the $100M raise was built and what drove it
15:00 — What changed in Q4 2024, when the market shifted
20:00 — Pivoting into private lending, note buying, and distressed debt
28:00 — How to know when your business model has stopped working
33:00 — The Dan Martell post, it is okay to start over at 40
37:00 — Round number three, reinventing again and why that is okay
39:00 — Relationships, markets, and staying ready to pivot
40:00 — How to connect with Brandon Rockstar Rooks
Connect with Brandon Rockstar Rooks:
Website - www.rockstarcapitalfund.com
About The M.O.R.E. Show:
The M.O.R.E. Show is hosted by Justin Colby and is dedicated to helping real estate professionals, investors, and entrepreneurs maximize opportunity in any market. New episodes every week.
Learn more: www.timeformore.com
Invest with Elevest Capital: www.elevestcapital.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
43 min
September 23Your Title Company Is Killing Your Deals, Here's Why | Ash Selle
Most real estate investors have had a deal fall apart at the title company not because the deal was bad, but because the title company did not know how to handle it. In this episode of The M.O.R.E. Show, Justin Colby sits down with Ash Selle, founder of Phoenix Closing and a 25-year title and escrow veteran who has handled tens of thousands of transactions across 7 states. Ash Selle breaks down exactly how investor-friendly title works, how to close hairy and complicated deals that other title companies won't touch, what really happens inside a title company when your deal goes sideways, and why subject-to deals, double closings, probate, and foreclosure transactions require a specialist not a generalist.
KEY TOPICS COVERED:
What an investor-friendly title company actually does differently from a traditional one
How to close subject-to deals, double closings, probate, and foreclosure transactions correctly
Why buyers are backing out last minute right now — and what title companies are seeing on the front lines
The biggest mistakes real estate investors make when working with title and escrow
How to find and work with a title company that will fight to get your deal across the finish line
What sellers in distress foreclosure, divorce, death, prison, need from a title team
️ Key Moments
00:01 — Introduction: Ash Selle founder of Phoenix Closing
00:23 — 25 years in title and escrow tens of thousands of transactions
00:45 — Phoenix Closing explained investor-friendly title in 7 states
01:00 — How to reach Ash Selle: phoenixclosing.co and (612) 248-6108
01:45 — What is happening in the real estate market right now from the title side
02:08 — Why buyers are backing out last minute and getting cold feet
03:47 — Distressed sellers: foreclosure, divorce, prison, probate, and death
04:09 — Interest rates why nobody on the front lines is complaining about them
07:00 — Subject-to deals explained and how to close them correctly
12:00 — Double closings what they are and how investor-friendly title handles them
18:00 — Probate and estate sales what makes these transactions complicated
22:00 — What title companies see that investors never know about
26:00 — How to be a better investor when working with your title team
29:07 — Ash Selle's advice: be kind title coordinators have multiple files
29:40 — Where to find Ash Selle and Phoenix Closing
Connect with Ash Selle:
Website: phoenixclosing.co
Phone: (612) 248-6108
Facebook: Phoenix Closing

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
31 min
September 18Why There Are No Great Markets, Only Great Timing | Neal Bawa
Most real estate educators tell you to master one market and stay in it forever. Neil Bawa thinks that is wrong and lazy. In this episode of The M.O.R.E. Show, Justin Colby sits down with Neal Bawa, known as the Mad Scientist of Multifamily, a former data scientist and tech company founder who has built a portfolio of over 4,000 apartment units across 7 states with $400 million under management and 1,150 active investors. Neil breaks down why his data-driven approach to real estate outperforms gut instinct every single time, how he sold out a 237-unit apartment syndication in four hours, why he learned never to invest in Chicago again, and how he is now using fully automated AI underwriting to evaluate deals faster than any human team can.
KEY TOPICS COVERED:
Why there are no great markets in America only great markets at certain points in time
How Neil sold out a 237-unit apartment syndication in four hours using a nurtured email list
The tax strategy that forced Neil into syndication and how it built his entire empire
Why Neal left single family behind and went all-in on multifamily apartments
How Neal's team uses fully automated AI underwriting to analyze deals at scale
The current distressed deal opportunity in Dallas and why banks are offering concessions to buyers right now
️ Key Moments
00:01 — Introduction: Neal, the Mad Scientist of Multifamily
00:30 — $400 million under management 4,000 units across 7 states
00:53 — Portfolio breakdown: Utah, Idaho, Phoenix, Texas, Atlanta
01:30 — Why Neal jumps markets, there are no permanently great markets
01:54 — Neal's background: data scientist, tech company founder, recovering technologist
02:11 — How real estate reduced Neil's taxes during his tech company years
02:31 — 2013: selling the company, massive taxable event, and discovering syndication
03:21 — How a nurtured email list sold out 237 units in four hours
04:16 — 1,150 investors and $350 million in equity raised
04:41 — Taking investors on property tours and why it changes everything
07:00 — First property: Chicago, $12.5 million, and lessons learned the hard way
10:00 — Why Neal never invests in Chicago again
15:00 — Single family war scars and the pivot to multifamily
20:00 — The four pillars of multifamily including tax benefits
25:00 — Cost segregation, bonus depreciation, and real estate professional status
30:00 — Neil's AI market data tool fully automated underwriting explained
36:00 — The distressed deal opportunity in Dallas right now
40:00 — Buying directly from banks concessions, low interest rates, long IO periods
42:00 — Co-GP model and Deal Flow Fridays
43:00 — Where to find Neal Bawa
Connect with Neil Bawa:
https://multifamilyu.com
About The M.O.R.E. Show:
The M.O.R.E. Show is hosted by Justin Colby and is dedicated to helping real estate professionals, investors, and entrepreneurs maximize opportunity in any market. New episodes every week.
Learn more: www.timeformore.com
Invest with Elevest Capital: www.elevestcapital.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
39 min
September 11How to Build Authority That Makes Business Come to You | Dana Flanagan
Most business owners and real estate professionals are grinding for clients, chasing leads, and wondering why deals don't come to them when the real problem is that nobody knows who they are or what they stand for. In this episode of The M.O.R.E. Show, Justin Colby sits down with Dana Flanagan, known as the Authority Architect, a 25-year real estate veteran with hundreds of millions in commercial and global real estate who recruited 70 agents in 90 days, not by cold calling, but by building the kind of authority and credibility that makes people come to you. Dana breaks down her CIA framework, Credibility, Influence, and Authority, how she used social media before most people knew what it was to build an attraction-based business, and why going viral means nothing if you are not visible to the right people.
KEY TOPICS COVERED:
The CIA framework: Credibility, Influence, and Authority and how to build all three simultaneously
Why visibility to the right people beats going viral every single time
How Dana recruited 70 agents in 90 days using an attraction-based model not cold outreach
Why personal branding beats company branding for real estate professionals and business owners
How CEOs and founders can use strategic positioning to get in front of investors and capital
The biggest mistake people make when building a personal brand and why most quit too early
️ Key Moments
00:00 — How to build authority credibility and influence in business
00:45 — Introduction: Dana Flanagan the Authority Architect
01:16 — Dana's 25-year journey: from residential agent to executive advisor
02:00 — How posting on early Facebook built her first attraction-based business
04:13 — CIA explained: Credibility Influence and Authority framework
07:00 — How Dana recruited 70 agents in 90 days without cold calling
10:00 — Personal brand vs company brand what you should be building
15:00 — Strategic positioning: how to get in the right rooms
20:00 — How to build authority if you are starting from zero today
25:00 — The difference between going viral and being visible to your avatar
35:00 — How CEOs use authority to attract capital and investors
40:00 — Why most people quit their brand before it starts working
43:00 — Going viral means nothing — the 2 million views that got zero DMs
44:22 — Where to find and work with Dana Flanagan
Connect with Dana Flanagan:
Website: danaflanagan.com
Email: [email protected]
Instagram: @danaflanagan
LinkedIn: Dana Flanagan
About The M.O.R.E. Show:
The M.O.R.E. Show is hosted by Justin Colby and is dedicated to helping real estate professionals, investors, and entrepreneurs maximize opportunity in any market. New episodes every week.
Learn more: www.timeformore.com
Invest with Elevest Capital: www.elevestcapital.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
48 min
September 08Why This 27 Year Old Quit House Wholesaling to Make $2M Flipping Land | Caleb Milobsky
Most real estate investors are so focused on houses they have completely overlooked one of the simplest and most scalable paths to seven figures in this industry. In this episode of The M.O.R.E. Show, Justin Colby sits down with Caleb Milobsky, a 27-year-old land wholesaler who transitioned from flipping houses to flipping land and built a business doing over $2 million a year in the process. Caleb breaks down exactly why land has fewer variables than houses, how he sources deals across 15 states using SMS outreach, why his spreads are larger than anything he made wholesaling houses, and the exact system he uses to hit the same lists seven times until sellers respond.
KEY TOPICS COVERED:
Why land wholesaling is simpler and more scalable than house wholesaling
How Caleb built a $2 million a year business flipping land at 27 years old
How to find and evaluate land deals using Land Insights heat map data
Why Caleb sends SMS to a million land owners a month — and how the system works
The seven touch frequency strategy that closed a $115K deal in 45 days
How to do land deals remotely across 15 states without ever visiting the property
️ Key Moments:
00:00 — Introduction: why he quit wholesaling houses
00:43 — Why land has fewer variables than houses
01:35 — Building a $2 million a year land business
02:00 — How land wholesaling works for beginners
02:50 — Land Insights software explained heat maps and county selection
03:26 — SMS outreach at scale, a million texts a month
06:00 — How to evaluate land deals and what to look for
10:00 — Wetlands, floodplains, and due diligence for land
15:00 — How Caleb sources deals across 15 states remotely
20:00 — Pricing, spreads, and what land deals actually pay
25:00 — The acquisition process from first contact to close
31:10 — The seven touch frequency strategy, $115K deal example
33:50 — Where to find Caleb Phillips and his free community
Connect with Caleb Milobsky :
YouTube: @Caleb_Flips_Land
Instagram: @Cmilobsky
About The M.O.R.E. Show:
The M.O.R.E. Show is hosted by Justin Colby and is dedicated to helping real estate professionals, investors, and entrepreneurs maximize opportunity in any market. New episodes every week.
Learn more: www.timeformore.com
Invest with Elevest Capital: www.elevestcapital.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
36 min
September 04From Homeless and on Drugs to Raising Over a Billion Dollars | John Fernando
Most people in real estate have never heard of mineral rights investing and most people who have heard of John Fernando's story still don't believe it. In this episode of The M.O.R.E. Show, Justin Colby sits down with John Fernando, who went from homelessness, drug addiction, and couch surfing to raising over a billion dollars in capital through oil and gas mineral rights. John walks through the exact mindset shift that changed everything for him, how he discovered the mineral rights space when almost nobody else was in it, why mineral rights are one of the most overlooked and undervalued asset classes in all of real estate, and the single phrase delayed obedience is disobedience that he credits with turning his entire life around.
KEY TOPICS COVERED:
John Fernando's full story from drug addiction and homelessness to raising billions in capital

What mineral rights are, why they are separate from surface rights, and why most people never think about them

How John built a business in a space where almost nobody else was operating

Why oil and gas mineral rights represent a massive overlooked opportunity for real estate investors

The mindset principle of delayed obedience that John learned at a Christian boot camp and applied to business

How to find, evaluate, and acquire mineral rights deals across the country
️ TIMESTAMPS:
00:00 — Delayed obedience is disobedience the story that made John a millionaire
01:16 — Introduction: John Fernando's journey from the streets to billions raised
02:00 — From drug addiction and homelessness to the turning point.
03:10 — The Christian boot camp that changed everything.
07:00 — Discovering mineral rights and why nobody else was in the space.
15:00 — How mineral rights work and why they are separate from surface rights.
25:00 — How to find and acquire mineral rights deals.
35:00 — The oil and gas market right now and where the opportunity is.
45:00 — Building a team and scaling a mineral rights operation.
55:00 — The boardroom level of capital raising in this space
58:00 — Door knocking for mineral rights — including the shotgun stories
01:00:19 — Where to find John Fernando
Connect with John Fernando:
Website: www.firethornholdings.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
1 hr 2 min
July 23How to Protect Your Assets Before You Lose Everything | Hillel Presser
There are over 100 million lawsuits filed every single year in the United States and you are seven times more likely to face a lawsuit than to get into a car accident. In this episode of The M.O.R.E. Show, Justin Colby sits down with Hillel Presser, asset protection attorney, six-time author, and advisor who has protected over $11 billion in assets for celebrities, athletes, and business owners across the country. Hillel breaks down the single most powerful wealth protection principle the ultra-wealthy use, own nothing and control everything and exactly how to set up LLCs, trusts, and protective entities so that one lawsuit never takes everything you have spent your life building.
KEY TOPICS COVERED:
Why you are seven times more likely to face a lawsuit than get in a car accident and what to do about it
Own nothing control everything the asset protection strategy the ultra-wealthy use.
LLCs, limited partnerships, and trusts explained which one is right for your situation.
How to title your assets into protective entities without losing access or control.
What to do if you are starting a new business today to protect it from day one.
Why your accountant and your tax strategist are not the same thing and why that gap is costing you
️ Key Moments
00:00 — 100 million lawsuits a year, the stat that should scare every business owner
00:35 — Introduction: Hillel Presser and $11 billion in assets protected
01:17 — It's not what you make it's what you keep
02:00 — What the ultra wealthy do to become uncollectable and judgment proof
03:20 — Own nothing control everything explained
04:10 — LLCs, limited partnerships, and trusts — how protective entities work
10:00 — How to pull a HELOC when your home is inside a trust
15:00 — Offshore strategies and advanced asset protection
25:00 — Protecting assets from divorce — 50% chance you need this
35:00 — What happens when a lawsuit hits and you are not protected
40:00 — How celebrities and athletes set up from the beginning
45:00 — The one thing Hillel would tell young people starting out today
48:44 — Start early — why waiting costs you more than you think
50:17 — How to contact Hillel Presser and get complimentary books
Connect with Hillel Presser:
Website: assetprotectionattorneys.com
(Mention The M.O.R.E. Show for complimentary copies of Hillel's latest books)
About The M.O.R.E. Show:
The M.O.R.E. Show is hosted by Justin Colby and is dedicated to helping real estate professionals, investors, and entrepreneurs maximize opportunity in any market. New episodes every week.
Learn more: www.timeformore.com
Invest with Elevest Capital: www.elevestcapital.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
54 min