The MORE Show

By Justin Colby, Bleav, Justin ColbyBusiness Education Investing How To

The MORE Show episodes

September 29How to Reinvent Yourself When the Market Shifts | Brandon 'Rockstar' Rooks
Most real estate investors know how to build in a bull market. Very few know what to do when that market turns against them. In this episode of The M.O.R.E. Show, Justin Colby sits back down with Brandon Rockstar Rooks a capital raiser who spent a decade building a $100 million land entitlement business in the southeast, working with some of the biggest national builders in the country and who hit major headwinds when the market shifted in late 2024. Brandon shares exactly what happened, why he is not embarrassed to say he is on his third reinvention, how he is pivoting into private lending, note buying, and distressed debt, and why the most dangerous thing an investor can do right now is stay loyal to a business model that has stopped working.
KEY TOPICS COVERED:
How Brandon built a $100 million land entitlement business working with the biggest national builders
Why national builders don't want land on their balance sheets and how that creates opportunity
What went wrong in Q4 2024 and why the land entitlement market shifted dramatically
How Brandon is pivoting into private lending, note buying, and distressed debt
Why it is okay to start over at 40 and why staying loyal to a broken business model is not
The mindset of reinvention how to know when to pivot and how to do it without losing everything
️ Key Moments
00:01 — Introduction: Brandon Rockstar Rooks returns to The M.O.R.E. Show
00:32 — The Boardroom Mastermind what it is and how to get access
01:11 — Lending is getting weird what Justin is seeing in the market right now
01:31 — A decade of land entitlement capital raising how it started
02:13 — Why 15% annualized returns became the minimum standard
02:49 — How the land entitlement model works ground, permits, sell to builders
03:16 — Why national builders don't want land on their balance sheets
04:01 — First deal: $3M parcel in Charlotte NC 99 townhomes
07:00 — How the $100M raise was built and what drove it
15:00 — What changed in Q4 2024, when the market shifted
20:00 — Pivoting into private lending, note buying, and distressed debt
28:00 — How to know when your business model has stopped working
33:00 — The Dan Martell post, it is okay to start over at 40
37:00 — Round number three, reinventing again and why that is okay
39:00 — Relationships, markets, and staying ready to pivot
40:00 — How to connect with Brandon Rockstar Rooks
Connect with Brandon Rockstar Rooks:
Website - www.rockstarcapitalfund.com
About The M.O.R.E. Show:
The M.O.R.E. Show is hosted by Justin Colby and is dedicated to helping real estate professionals, investors, and entrepreneurs maximize opportunity in any market. New episodes every week.
Learn more: www.timeformore.com
Invest with Elevest Capital: www.elevestcapital.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
43 min
September 23Your Title Company Is Killing Your Deals, Here's Why | Ash Selle
Most real estate investors have had a deal fall apart at the title company not because the deal was bad, but because the title company did not know how to handle it. In this episode of The M.O.R.E. Show, Justin Colby sits down with Ash Selle, founder of Phoenix Closing and a 25-year title and escrow veteran who has handled tens of thousands of transactions across 7 states. Ash Selle breaks down exactly how investor-friendly title works, how to close hairy and complicated deals that other title companies won't touch, what really happens inside a title company when your deal goes sideways, and why subject-to deals, double closings, probate, and foreclosure transactions require a specialist not a generalist.
KEY TOPICS COVERED:
What an investor-friendly title company actually does differently from a traditional one
How to close subject-to deals, double closings, probate, and foreclosure transactions correctly
Why buyers are backing out last minute right now — and what title companies are seeing on the front lines
The biggest mistakes real estate investors make when working with title and escrow
How to find and work with a title company that will fight to get your deal across the finish line
What sellers in distress foreclosure, divorce, death, prison, need from a title team
️ Key Moments
00:01 — Introduction: Ash Selle founder of Phoenix Closing
00:23 — 25 years in title and escrow tens of thousands of transactions
00:45 — Phoenix Closing explained investor-friendly title in 7 states
01:00 — How to reach Ash Selle: phoenixclosing.co and (612) 248-6108
01:45 — What is happening in the real estate market right now from the title side
02:08 — Why buyers are backing out last minute and getting cold feet
03:47 — Distressed sellers: foreclosure, divorce, prison, probate, and death
04:09 — Interest rates why nobody on the front lines is complaining about them
07:00 — Subject-to deals explained and how to close them correctly
12:00 — Double closings what they are and how investor-friendly title handles them
18:00 — Probate and estate sales what makes these transactions complicated
22:00 — What title companies see that investors never know about
26:00 — How to be a better investor when working with your title team
29:07 — Ash Selle's advice: be kind title coordinators have multiple files
29:40 — Where to find Ash Selle and Phoenix Closing
Connect with Ash Selle:
Website: phoenixclosing.co
Phone: (612) 248-6108
Facebook: Phoenix Closing

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31 min
September 18Why There Are No Great Markets, Only Great Timing | Neal Bawa
Most real estate educators tell you to master one market and stay in it forever. Neil Bawa thinks that is wrong and lazy. In this episode of The M.O.R.E. Show, Justin Colby sits down with Neal Bawa, known as the Mad Scientist of Multifamily, a former data scientist and tech company founder who has built a portfolio of over 4,000 apartment units across 7 states with $400 million under management and 1,150 active investors. Neil breaks down why his data-driven approach to real estate outperforms gut instinct every single time, how he sold out a 237-unit apartment syndication in four hours, why he learned never to invest in Chicago again, and how he is now using fully automated AI underwriting to evaluate deals faster than any human team can.
KEY TOPICS COVERED:
Why there are no great markets in America only great markets at certain points in time
How Neil sold out a 237-unit apartment syndication in four hours using a nurtured email list
The tax strategy that forced Neil into syndication and how it built his entire empire
Why Neal left single family behind and went all-in on multifamily apartments
How Neal's team uses fully automated AI underwriting to analyze deals at scale
The current distressed deal opportunity in Dallas and why banks are offering concessions to buyers right now
️ Key Moments
00:01 — Introduction: Neal, the Mad Scientist of Multifamily
00:30 — $400 million under management 4,000 units across 7 states
00:53 — Portfolio breakdown: Utah, Idaho, Phoenix, Texas, Atlanta
01:30 — Why Neal jumps markets, there are no permanently great markets
01:54 — Neal's background: data scientist, tech company founder, recovering technologist
02:11 — How real estate reduced Neil's taxes during his tech company years
02:31 — 2013: selling the company, massive taxable event, and discovering syndication
03:21 — How a nurtured email list sold out 237 units in four hours
04:16 — 1,150 investors and $350 million in equity raised
04:41 — Taking investors on property tours and why it changes everything
07:00 — First property: Chicago, $12.5 million, and lessons learned the hard way
10:00 — Why Neal never invests in Chicago again
15:00 — Single family war scars and the pivot to multifamily
20:00 — The four pillars of multifamily including tax benefits
25:00 — Cost segregation, bonus depreciation, and real estate professional status
30:00 — Neil's AI market data tool fully automated underwriting explained
36:00 — The distressed deal opportunity in Dallas right now
40:00 — Buying directly from banks concessions, low interest rates, long IO periods
42:00 — Co-GP model and Deal Flow Fridays
43:00 — Where to find Neal Bawa
Connect with Neil Bawa:
https://multifamilyu.com
About The M.O.R.E. Show:
The M.O.R.E. Show is hosted by Justin Colby and is dedicated to helping real estate professionals, investors, and entrepreneurs maximize opportunity in any market. New episodes every week.
Learn more: www.timeformore.com
Invest with Elevest Capital: www.elevestcapital.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
39 min
September 11How to Build Authority That Makes Business Come to You | Dana Flanagan
Most business owners and real estate professionals are grinding for clients, chasing leads, and wondering why deals don't come to them when the real problem is that nobody knows who they are or what they stand for. In this episode of The M.O.R.E. Show, Justin Colby sits down with Dana Flanagan, known as the Authority Architect, a 25-year real estate veteran with hundreds of millions in commercial and global real estate who recruited 70 agents in 90 days, not by cold calling, but by building the kind of authority and credibility that makes people come to you. Dana breaks down her CIA framework, Credibility, Influence, and Authority, how she used social media before most people knew what it was to build an attraction-based business, and why going viral means nothing if you are not visible to the right people.
KEY TOPICS COVERED:
The CIA framework: Credibility, Influence, and Authority and how to build all three simultaneously
Why visibility to the right people beats going viral every single time
How Dana recruited 70 agents in 90 days using an attraction-based model not cold outreach
Why personal branding beats company branding for real estate professionals and business owners
How CEOs and founders can use strategic positioning to get in front of investors and capital
The biggest mistake people make when building a personal brand and why most quit too early
️ Key Moments
00:00 — How to build authority credibility and influence in business
00:45 — Introduction: Dana Flanagan the Authority Architect
01:16 — Dana's 25-year journey: from residential agent to executive advisor
02:00 — How posting on early Facebook built her first attraction-based business
04:13 — CIA explained: Credibility Influence and Authority framework
07:00 — How Dana recruited 70 agents in 90 days without cold calling
10:00 — Personal brand vs company brand what you should be building
15:00 — Strategic positioning: how to get in the right rooms
20:00 — How to build authority if you are starting from zero today
25:00 — The difference between going viral and being visible to your avatar
35:00 — How CEOs use authority to attract capital and investors
40:00 — Why most people quit their brand before it starts working
43:00 — Going viral means nothing — the 2 million views that got zero DMs
44:22 — Where to find and work with Dana Flanagan
Connect with Dana Flanagan:
Website: danaflanagan.com
Email: [email protected]
Instagram: @danaflanagan
LinkedIn: Dana Flanagan
About The M.O.R.E. Show:
The M.O.R.E. Show is hosted by Justin Colby and is dedicated to helping real estate professionals, investors, and entrepreneurs maximize opportunity in any market. New episodes every week.
Learn more: www.timeformore.com
Invest with Elevest Capital: www.elevestcapital.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
48 min
September 08Why This 27 Year Old Quit House Wholesaling to Make $2M Flipping Land | Caleb Milobsky
Most real estate investors are so focused on houses they have completely overlooked one of the simplest and most scalable paths to seven figures in this industry. In this episode of The M.O.R.E. Show, Justin Colby sits down with Caleb Milobsky, a 27-year-old land wholesaler who transitioned from flipping houses to flipping land and built a business doing over $2 million a year in the process. Caleb breaks down exactly why land has fewer variables than houses, how he sources deals across 15 states using SMS outreach, why his spreads are larger than anything he made wholesaling houses, and the exact system he uses to hit the same lists seven times until sellers respond.
KEY TOPICS COVERED:
Why land wholesaling is simpler and more scalable than house wholesaling
How Caleb built a $2 million a year business flipping land at 27 years old
How to find and evaluate land deals using Land Insights heat map data
Why Caleb sends SMS to a million land owners a month — and how the system works
The seven touch frequency strategy that closed a $115K deal in 45 days
How to do land deals remotely across 15 states without ever visiting the property
️ Key Moments:
00:00 — Introduction: why he quit wholesaling houses
00:43 — Why land has fewer variables than houses
01:35 — Building a $2 million a year land business
02:00 — How land wholesaling works for beginners
02:50 — Land Insights software explained heat maps and county selection
03:26 — SMS outreach at scale, a million texts a month
06:00 — How to evaluate land deals and what to look for
10:00 — Wetlands, floodplains, and due diligence for land
15:00 — How Caleb sources deals across 15 states remotely
20:00 — Pricing, spreads, and what land deals actually pay
25:00 — The acquisition process from first contact to close
31:10 — The seven touch frequency strategy, $115K deal example
33:50 — Where to find Caleb Phillips and his free community
Connect with Caleb Milobsky :
YouTube: @Caleb_Flips_Land
Instagram: @Cmilobsky
About The M.O.R.E. Show:
The M.O.R.E. Show is hosted by Justin Colby and is dedicated to helping real estate professionals, investors, and entrepreneurs maximize opportunity in any market. New episodes every week.
Learn more: www.timeformore.com
Invest with Elevest Capital: www.elevestcapital.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
36 min
September 04From Homeless and on Drugs to Raising Over a Billion Dollars | John Fernando
Most people in real estate have never heard of mineral rights investing and most people who have heard of John Fernando's story still don't believe it. In this episode of The M.O.R.E. Show, Justin Colby sits down with John Fernando, who went from homelessness, drug addiction, and couch surfing to raising over a billion dollars in capital through oil and gas mineral rights. John walks through the exact mindset shift that changed everything for him, how he discovered the mineral rights space when almost nobody else was in it, why mineral rights are one of the most overlooked and undervalued asset classes in all of real estate, and the single phrase delayed obedience is disobedience that he credits with turning his entire life around.
KEY TOPICS COVERED:
John Fernando's full story from drug addiction and homelessness to raising billions in capital

What mineral rights are, why they are separate from surface rights, and why most people never think about them

How John built a business in a space where almost nobody else was operating

Why oil and gas mineral rights represent a massive overlooked opportunity for real estate investors

The mindset principle of delayed obedience that John learned at a Christian boot camp and applied to business

How to find, evaluate, and acquire mineral rights deals across the country
️ TIMESTAMPS:
00:00 — Delayed obedience is disobedience the story that made John a millionaire
01:16 — Introduction: John Fernando's journey from the streets to billions raised
02:00 — From drug addiction and homelessness to the turning point.
03:10 — The Christian boot camp that changed everything.
07:00 — Discovering mineral rights and why nobody else was in the space.
15:00 — How mineral rights work and why they are separate from surface rights.
25:00 — How to find and acquire mineral rights deals.
35:00 — The oil and gas market right now and where the opportunity is.
45:00 — Building a team and scaling a mineral rights operation.
55:00 — The boardroom level of capital raising in this space
58:00 — Door knocking for mineral rights — including the shotgun stories
01:00:19 — Where to find John Fernando
Connect with John Fernando:
Website: www.firethornholdings.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
1 hr 2 min
July 23How to Protect Your Assets Before You Lose Everything | Hillel Presser
There are over 100 million lawsuits filed every single year in the United States and you are seven times more likely to face a lawsuit than to get into a car accident. In this episode of The M.O.R.E. Show, Justin Colby sits down with Hillel Presser, asset protection attorney, six-time author, and advisor who has protected over $11 billion in assets for celebrities, athletes, and business owners across the country. Hillel breaks down the single most powerful wealth protection principle the ultra-wealthy use, own nothing and control everything and exactly how to set up LLCs, trusts, and protective entities so that one lawsuit never takes everything you have spent your life building.
KEY TOPICS COVERED:
Why you are seven times more likely to face a lawsuit than get in a car accident and what to do about it
Own nothing control everything the asset protection strategy the ultra-wealthy use.
LLCs, limited partnerships, and trusts explained which one is right for your situation.
How to title your assets into protective entities without losing access or control.
What to do if you are starting a new business today to protect it from day one.
Why your accountant and your tax strategist are not the same thing and why that gap is costing you
️ Key Moments
00:00 — 100 million lawsuits a year, the stat that should scare every business owner
00:35 — Introduction: Hillel Presser and $11 billion in assets protected
01:17 — It's not what you make it's what you keep
02:00 — What the ultra wealthy do to become uncollectable and judgment proof
03:20 — Own nothing control everything explained
04:10 — LLCs, limited partnerships, and trusts — how protective entities work
10:00 — How to pull a HELOC when your home is inside a trust
15:00 — Offshore strategies and advanced asset protection
25:00 — Protecting assets from divorce — 50% chance you need this
35:00 — What happens when a lawsuit hits and you are not protected
40:00 — How celebrities and athletes set up from the beginning
45:00 — The one thing Hillel would tell young people starting out today
48:44 — Start early — why waiting costs you more than you think
50:17 — How to contact Hillel Presser and get complimentary books
Connect with Hillel Presser:
Website: assetprotectionattorneys.com
(Mention The M.O.R.E. Show for complimentary copies of Hillel's latest books)
About The M.O.R.E. Show:
The M.O.R.E. Show is hosted by Justin Colby and is dedicated to helping real estate professionals, investors, and entrepreneurs maximize opportunity in any market. New episodes every week.
Learn more: www.timeformore.com
Invest with Elevest Capital: www.elevestcapital.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
54 min
July 21Your AI Agent Strategy Is Costing You Money | Bill Beck
Most real estate investors know the fortune is in the follow-up but nobody on their team is actually getting deep enough into the pipeline to find it. In this episode of The M.O.R.E. Show, Justin Colby sits down with Bill Beck, 15-year real estate veteran, wholesaler, and co-founder of Hey Rafi, an AI-powered follow-up tool built specifically for real estate investors. Bill breaks down how AI is transforming lead follow-up from a human bottleneck into a fully automated system that runs 24 hours a day, why most teams are only scratching the surface of their existing lead databases, and how investors are dramatically reducing their cost per contract by letting AI handle the long-term follow-up pipeline.
KEY TOPICS COVERED:
Why the fortune is in the follow-up and why most teams never actually get there.

How AI is replacing the long-term lead follow-up role in real estate investing

Hey Rafi explained: what it does, how it works, and who it is built for

How to reduce cost per contract using AI automation instead of adding headcount.

Why handing your old leads to an AI system could be your biggest win right now.

The difference between shotgun volume outreach and rifle precision and why AI does both.
️ TIMESTAMPS:
00:00 — Introduction: Bill Beck and the AI opportunity in real estate
00:51 — Bill's 15-year journey from corporate world to wholesaling
03:11 — Building Rise: a 16-person wholesaling operation
04:02 — What led Bill to start leaning into AI
07:00 — Hey Rafi explained: the AI follow-up tool for real estate investors
15:00 — How AI handles long-term lead follow-up better than human teams
20:00 — Cost per contract: what the data is showing right now
25:00 — How to plug Hey Rafi into your existing lead database
28:00 — Shotgun vs rifle: why volume and precision both win with AI
32:00 — How to get started with Hey Rafi
34:19 — Closing thoughts: AI is here and there are great resources
Connect with Bill Beck:
Website: www.heyrafi.com
Instagram: @thebeckblueprint_
About The M.O.R.E. Show: The M.O.R.E. Show is hosted by Justin Colby and is dedicated to helping real estate professionals, investors, and entrepreneurs maximize opportunity in any market.
New episodes every week.
Learn more: www.timeformore.com
Invest with Elevest Capital: www.elevestcapital.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
36 min
June 30Why Billion Dollar Solar Companies Collapsed and Who Is Winning Now | Hung Nguyen
Billion dollar solar companies like Titan, SunPower, and SunNova collapsed almost overnight and most real estate investors and agents have no idea what that means for their deals. In this episode of The M.O.R.E. Show, Justin Colby sits down with Hung Nguyen, founder of Detach Reset Solar, who discovered one of the most overlooked niches in the entire real estate and home services space. Hung built a business around a single problem that nobody was solving, removing, storing, and reinstalling solar panels so roofing contractors could do their work and turned it into a blue ocean opportunity with a total addressable market covering millions of homes across the country.
KEY TOPICS COVERED:
Why major solar companies like Titan, SunPower, and SunNova went completely bankrupt.

The detach and reset solar niche explained — and why almost nobody knew it existed

How Hung Nguyen discovered the opportunity from a roofing contractor who couldn't sell roofs.

Why real estate investors and agents need to understand solar panels on every property they buy or sell.

How insurance line items for detach and reset solar create a funded opportunity for homeowners.

The blue ocean market, Hung was the only player for three years and what that meant for growth.
️ TIMESTAMPS:
00:00 — The solar apocalypse: billion dollar companies that went bust
00:43 — Introduction: Hung Nguyen and the solar opportunity
01:49 — How Hung discovered the detach reset solar niche
02:58 — Why roofing contractors could not sell roofs with solar panels
03:19 — The insurance line item that funds detach reset solar work
04:14 — How Detach Reset Solar became the company name and the business model
07:00 — Why real estate investors need to think about solar on properties.
15:00 — How agents and investors can use this as a value add.
20:00 — The scale of the opportunity, 6% market share and growing.
28:10 — Total addressable market and why this is a massive business.
29:00 — Competition: from blue ocean to emerging market.
30:00 — Merger and acquisition opportunity in the space.
31:41 — How to connect with Hung Nguyen and Detach Reset Solar.
Connect with Hung Nguyen:
Website: www.detachresetsolar.com
About The M.O.R.E. Show:
The M.O.R.E. Show is hosted by Justin Colby and is dedicated to helping real estate professionals, investors, and entrepreneurs maximize opportunity in any market. New episodes every week.
Learn more: www.timeformore.com
Invest with Elevest Capital: www.elevestcapital.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
33 min
June 26Why The Wealthy Never Follow The 4% Rule | Zach Richards
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Most people have been told the same thing their entire life, put your money in a 401k, invest in the stock market, follow the 4% rule, and hope you don't outlive your money. In this episode of The M.O.R.E. Show, Justin Colby sits down with Zach Richards, co-founder of REI Capital and private lender to real estate investors, to break down why savvy investors are moving money out of volatile markets and into real estate-backed private lending, how hard money lenders are failing borrowers at the worst possible moment, and exactly what real estate investors need to qualify for and successfully use private money on their deals.
KEY TOPICS COVERED:
Why private lending is one of the most overlooked investment strategies most people never hear about.

How stock market volatility is driving investors toward consistent real estate-backed returns.

Why hard money lenders are changing terms at the last minute and how private lenders are different.

What real estate investors need to qualify for private money and how the process actually works.

How to underwrite a flip deal and what private lenders are really looking for.

The 4% rule debunked and why real estate-backed lending beats traditional retirement strategies.
️ TIMESTAMPS:
00:00 — The 4% rule and why private lending is a better way
00:30 — Introduction: Zach Richards, co-founder of REI Capital
01:14 — How REI Capital started and evolved into a fund
02:26 — Why stock market volatility is pushing investors to private lending
03:41 — Access creates opportunity, Justin's mastermind insight
04:09 — How private lending works on both the borrower and investor side
07:00 — What makes a good private lending deal for borrowers
15:00 — How to qualify for private money, documents, comps, and scope of work
25:00 — Downside protection: what happens when rehab budgets go over
32:00 — Where the real pain is in the market right now
34:00 — Why single family flip slowdowns are a return to normal not a crash
35:00 — How to connect with Zach Richards and REI Capital
Connect with Zach Richards:
Website: https://reicapitalguys.com/
Linkedin:
/ zach-richards
About The M.O.R.E. Show:

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
36 min