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EPISODE DESCRIPTION
In this episode, Dean and Jason are joined by Frank Giacomini. Frank is the VP of National Sales – Alternative Lending at RFA Bank of Canada from Toronto, Ontario, who has over 25 years of experience in every corner of the Canadian banking & lending industries.
Frank started his career as an Operations Supervisor with ING Direct Canada in the year 2000, before moving on to be a Credit Analyst within the company. Since then, Frank has been an Underwriting Manager, a BDM, and a Senior Manager of Broker Sales with ING Direct Bank of Canada, a Mortgage Agent with MonsterMortgage.ca, and a BDM, a Senior Manager of Mortgage Underwriting, and an Assistant Vice-President of National Sales with CWB Optimum Mortgage.
Founded in 1996, RFA is a Canadian-owned real estate investment firm grounded in the Commercial and Asset Management segments. In 2018, RFA expanded into the residential lending market with the goal of becoming a top broker channel lender, and now holds a presence in both the Prime and Alternative lending segments.
Frank is here to discuss:
→ What led him into mortgages, how he excelled at sales and being a BDM, and why he has a passion for alternative landing.
→ RFAs mission and differentiator - making Brokers be remarkable for their clients and a flexible penalty structure and product strategy.
→ Why lender conditions are actually deal support, how RFA finds solutions to make deals fund, and why RFA would decline a file.
→ Breaking down RFAs deal flow, how RFA maintains high service standards of their BDMs, and how RFA measures success.
→ Current industry trends RFA is watching, what is shaping todays alternative landscape, and the positive shifts in BSF clients & consumer credit scores.
→ Advice for Brokers and RFAs continuing education on alternative lending to fuel a Broker's understanding, content creation, & marketing.
RFA Bank of Canada Website: www.rfa.ca/about/rfabank
RFA Bank of Canada LinkedIn: @RFABankofCanada
RFA Bank of Canada Instagram: @rfamortgages
Frank Giacomini's LinkedIn: @FrankGiacomini
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CHAPTERS
00:00 Intro
00:31 Today's Guest: Frank Giacomini
03:07 How Frank Has Excelled at Sales and Being a BDM
08:26 Frank's Passion for Alternative Lending
10:51 RFAs Mission: Making Brokers Be Remarkable for Their Clients
14:32 RFAs Differentiator: Flexible Penalty Structure and Product Strategy
17:05 RFAs Deal Flow
21:18 Declined Files & Finding Solutions to Make Deals Fund
27:23 Current Trends Shaping the Alternative Landscape
31:29 Positive Shifts in BFS Clients & Consumer Credit Scores
36:15 Educating Brokers to Fuel Their Content Creation & Marketing
41:15 RFA's Service Standards & Measuring Success
45:38 Current Industry Trends RFA is Watching
47:52 Advice for Brokers
49:43 Wrap-Up
49:55 Outro
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