I Love Mortgage Brokering

By I Love Mortgage BrokeringBusiness

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Typical duration
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I Love Mortgage Brokering episodes

October 16755: What’s Your Move? Case #003 | Fix The Hole
I just came back from one of the best marketing masterminds I’ve been to in a long time.

I left with a bunch of ideas around content, formats, and how some of the biggest creators in the world test what works. My first instinct was to come home and start installing all of it.

Then I looked at the numbers in our own business and realized something more important.

We do not have a lead problem. We have a hole further down the bucket. So before adding more leads, the better move is to fix the part of the process that is already leaking.

In this episode, I cover:
Why More Leads Are Not Always the Answer - The first thing I looked at before adding anything new to the business.
How to Find the Real Constraint - Why the slowest part of your process determines how fast the whole business can grow.
The Numbers That Tell You Where the Problem Is - What to look at between lead, application, approval, and close.
Why New Ideas Can Be a Distraction - How exciting strategies can pull you away from the problem that actually needs attention.
Fix the Hole Before Adding More Water - Why improving conversion can matter more than increasing lead flow.
Before you go looking for more leads, figure out where the business is leaking. Fix the constraint first, then pour more volume into a process that can actually handle it.

—

Follow me on Instagram: www.instagram.com/scottpeckford/
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
Subscribe to my email list, Peckford's Playbook
Join the Mortgage Mindset Daily
Gamify your prospecting with the 10@10 App

I Love Mortgage Brokering is in partnership with Ownwell.
To see how top brokers are keeping clients engaged and generating leads from their database, visit ownwell.ca/scott.
8 min
October 12754: David Grossman’s Podcast Strategy for Building Referral Partners
David Grossman has been in the mortgage business for 23 years and has tried a lot of different ways to market himself along the way.

One of the things he is doing now is a local podcast recorded inside a coffee shop, where he brings on professionals from his community and turns those conversations into content and referral relationships.

In this episode, we talk about how he records the show, the simple tech behind it, why he thinks podcasting can be such a good relationship-building tool, and what he learned from an earlier side project that took him too far away from his core business.

We also get into hiring help after more than two decades of doing everything himself, alternative lending, and why giving the client the right advice matters more than winning every deal.

In this episode, we cover:
The Local Podcast Strategy - How David is using conversations with local professionals to build stronger referral relationships.
Why He Records in a Coffee Shop - How the live setting creates a different experience and opens the door to community interaction.
The Simple Tech Behind the Show - The tools David uses to record, edit, and turn one conversation into multiple pieces of content.
The Side Quest That Taught Him to Refocus - What he learned after investing in a TV studio that never became a real business.
Why Value Matters More Than the Deal - How David thinks about advising clients when the best answer might mean he does not get paid.
You do not need a huge audience to make a podcast useful. Use it to create value for the people you want relationships with, stay focused on the business you are actually in, and let the opportunities grow from there.

To connect with David, check out the links below:
Instagram
Facebook
LinkedIn
YouTube
https://rockyourmortgage.com/

—

We’re bringing BrokerTalks back to Vancouver, Toronto, and Calgary this October!

Toronto - Oct 14
Calgary - Oct 16
Vancouver - Oct 20

If you want to learn from brokers who are actually doing the work, check out https://brokertalks.com/.

ILMB PROMO
Use code ‘SCOTT’ for $50 OFF

—

Follow me on Instagram: www.instagram.com/scottpeckford/
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
Subscribe to my email list, Peckford's Playbook
Join the Mortgage Mindset Daily
Gamify your prospecting with the 10@10 App

I Love Mortgage Brokering is in partnership with KDK Financial.
To learn more about their automotive loan solutions for you and your clients, visit https://kdkfinancial.com.
30 min
October 05753: How to Make Better Decisions in Your Mortgage Business with Angela Robinson
Angela Robinson had me on her new podcast and asked me some questions I do not normally get asked.

We talked about why being coachable, resourceful, and action-oriented matters so much in this business, and why the gap between learning something and actually doing it can quietly hold you back.

We also got into hiring too late, building better systems, how I prioritize when everything feels important, and why I am okay making the “wrong” decision if it is still aligned with my values.

It was a different kind of conversation, and one I really enjoyed.

In this episode, we cover:
The Gap Between Knowing and Doing - Why learning more does not help if you never turn it into action.
The 3 Traits New Brokers Need - Coachability, resourcefulness, and a bias toward execution.
Why Brokers Wait Too Long to Hire - How success can create the next bottleneck in your business.
How I Prioritize When Everything Feels Important - Why I triage problems and let some small fires burn.
Making Decisions Based on Your Values - Why I can live with a bad outcome if the decision itself was aligned.
You probably already know more than enough to make progress. The real advantage comes from shortening the gap between learning, deciding, and actually doing the work.

Connect with Angela on:
Instagram
LinkedIn
https://mortgagesbyangela.com/
https://www.theunbrokerpodcast.com/

—

We’re bringing BrokerTalks back to Vancouver, Toronto, and Calgary this October!

Toronto - Oct 14
Calgary - Oct 16
Vancouver - Oct 20

If you want to learn from brokers who are actually doing the work, check out https://brokertalks.com/.

ILMB PROMO
Use code ‘SCOTT’ for $50 OFF

—

Follow me on Instagram: www.instagram.com/scottpeckford/
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
Subscribe to my email list, Peckford's Playbook
Join the Mortgage Mindset Daily
Gamify your prospecting with the 10@10 App

I Love Mortgage Brokering is in partnership with KDK Financial.
To learn more about their automotive loan solutions for you and your clients, visit https://kdkfinancial.com.
24 min
October 02752: What’s Your Move? Case #002 | Why Is the Business Messier After You Hire?
I’m back with Episode 2 of What’s Your Move?

This time, a broker has been in the business for more than a decade, does about $25 to $30 million a year, and recently hired his first assistant. She is great, but somehow the business feels messier than before.

They are stepping on each other, replying to the same emails, and creating confusion. The bigger issue is that he wants to double his business next year.

So what would you do: add new technology, fix the process, or is the real problem somewhere else?

In this episode, I cover:
The Setup - A successful broker finally hires help, but the business starts feeling less organized.
People, Process, or Technology? - The three places I look when something starts breaking down.
Why More Software May Not Help - Sometimes the problem is not the system you are using.
The Shared Inbox Fix - A simple tagging system that can create clearer ownership.
Learning to Let Go - Why doing your assistant’s job can become the exact thing that stops you from growing.
If you hire someone great, you have to let them own the role. Otherwise, you become the bottleneck you were trying to remove.

—

We’re bringing BrokerTalks back to Vancouver, Toronto, and Calgary this October.

Toronto - Oct 14
Calgary - Oct 16
Vancouver - Oct 20

If you want to learn from brokers who are actually doing the work, check out https://brokertalks.com/.

ILMB PROMO
Use code ‘SCOTT’ for $50 OFF

—

Follow me on Instagram: www.instagram.com/scottpeckford/
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
Subscribe to my email list, Peckford's Playbook
Join the Mortgage Mindset Daily
Gamify your prospecting with the 10@10 App

I Love Mortgage Brokering is in partnership with Ownwell.
To see how top brokers are keeping clients engaged and generating leads from their database, visit ownwell.ca/scott.
6 min
September 28751: What Denise Donoghue Does Differently to Close Over $100M a Year
Denise Donoghue has consistently closed over $100 million a year in personal mortgage production.

What stood out to me in this conversation is that her strategy is not complicated.

She prospects every day, tracks the right numbers, pays attention to partner conversion, and has a very clear process for building relationships with real estate agents.

We also get into why most brokers are doing too much random activity, how to prospect without coming across needy, and why the data usually tells you exactly where your business is breaking down.

In this episode, we talk about:
The One-Hour Prospecting Rule - Why Denise still commits time every day to direct business development.
Her Realtor Relationship Strategy - How she builds trust first instead of immediately asking for business.
The Numbers She Tracks Closely - Why partner conversion, credit pulls, and partner conversations matter more than most brokers realize.
Why Data Beats Emotion - How Denise uses 90 days of activity to find the real problem instead of blaming the market.
How She Handles Rate Shoppers - Why educating clients early creates more trust and makes rate conversations easier.
You probably do not need another strategy. You need to consistently do the work, track what is actually happening, and fix the part of the process where the numbers are breaking down.

Connect with Denise on:
Instagram
Facebook
LinkedIn
https://themortgagenerdgroup.com/

—

We’re bringing BrokerTalks back to Vancouver, Toronto, and Calgary this October!

Toronto - Oct 14
Calgary - Oct 16
Vancouver - Oct 20

If you want to learn from brokers who are actually doing the work, check out https://brokertalks.com/.

ILMB PROMO
Use code ‘SCOTT’ for $50 OFF

—

Follow me on Instagram: www.instagram.com/scottpeckford/
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com

Subscribe to my email list, Peckford's Playbook
Join the Mortgage Mindset Daily
Gamify your prospecting with the 10@10 App

I Love Mortgage Brokering is in partnership with KDK Financial.
To learn more about their automotive loan solutions for you and your clients, visit https://kdkfinancial.com.
35 min
September 25750: What’s Your Move? Case #001 | Would You Pivot or Fix the Funnel?
I’m starting a new series called What’s Your Move?

I’ll take real situations from coaching calls, remove the personal details, and give you a chance to decide what you would do before I share my take.

In this first episode, a broker is feeling burnt out and thinking about pivoting into a completely different niche. The interesting part is that his funnel is already working. He can spend about $1,100 to generate roughly $5,800 in revenue. The problem is that too many files are falling apart between application and close.

So the question is simple: do you scrap the model and start over, or fix the part that is broken?

In This Episode, I Cover:
The Setup - A broker doing about 60 files a year is frustrated with his current model and thinking about making a major pivot.
The Numbers Behind the Funnel - Why the economics of the business suggested there was still something worth protecting.
Where the Deals Were Falling Apart - The leads and applications were there, but the process was breaking down before funding.
The Client Concierge Idea - Why I suggested putting the right person in charge of the relationship from application through close.
When to Pivot and When to Fix - Why I would not walk away from a working acquisition channel until I had tried to solve the real bottleneck.
Do not throw away a working business model just because one part of the process is broken. Find the bottleneck, fix it, and then see if the machine can scale.

—

We’re bringing BrokerTalks back to Vancouver, Toronto, and Calgary this October.

Toronto - Oct 14
Calgary - Oct 16
Vancouver - Oct 20

If you want to learn from brokers who are actually doing the work, check out https://brokertalks.com/.

ILMB PROMO
Use code ‘SCOTT’ for $50 OFF

—

Follow me on Instagram: www.instagram.com/scottpeckford/
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
Subscribe to my email list, Peckford's Playbook
Join the Mortgage Mindset Daily
Gamify your prospecting with the 10@10 App

I Love Mortgage Brokering is in partnership with Ownwell.
To see how top brokers are keeping clients engaged and generating leads from their database, visit ownwell.ca/scott.
6 min
September 21749: What Mortgage Brokers Can Learn From DISC With Michael Gibben
Most communication problems are not really about what you are saying.

They are about how the other person needs to hear it.

In this episode, I sit down with Michael Gibben to talk about DISC and how understanding different communication styles can help you work better with clients, team members, and the people around you.

We also get into my own DISC profile and why the goal is not to change who you are. It is to understand your natural style and learn how to adapt when the situation calls for it.

In this episode, we cover:
What DISC Can Tell You - How the framework can help you better understand your natural communication style.
Why Different People Need Different Communication - What works well with one client or team member may not work with another.
Understanding Your Natural Style - Why knowing how you naturally communicate gives you a better starting point.
How to Adapt Without Being Fake - The goal is not to become a different person, but to adjust how you communicate.
Using DISC With Clients and Teams - How better awareness can help create clearer conversations and stronger relationships.
Better communication starts with understanding yourself. Once you know your natural style, you can adapt to the person in front of you instead of expecting everyone to communicate the way you do.

To connect with Michael, check out the links below:
LinkedIn
https://www.michaelgibben.com/

—

We’re bringing BrokerTalks back to Vancouver, Toronto, and Calgary this October!
Toronto - Oct 14
Calgary - Oct 16
Vancouver - Oct 20

If you want to learn from brokers who are actually doing the work, check out https://brokertalks.com/.

ILMB PROMO
Use code ‘SCOTT’ for $50 OFF

—

Follow me on Instagram: www.instagram.com/scottpeckford/
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
Subscribe to my email list, Peckford's Playbook
Join the Mortgage Mindset Daily
Gamify your prospecting with the 10@10 App

I Love Mortgage Brokering is in partnership with KDK Financial.
To learn more about their automotive loan solutions for you and your clients, visit https://kdkfinancial.com.
28 min
September 14748: How Adam Coultish Built a Mortgage Business Around Being a Single Dad
We had Adam Coultish on the podcast a few years ago, and a lot has changed since then.

Adam has been a mortgage broker for about 15 years, but the way he runs his business today looks very different after becoming a full-time single dad.

In this episode, we catch up on what has changed, how he has simplified his business, and why he has become much more intentional about where he spends his time.

We also talk about doing fewer things better, why more volume is not always the right goal, and how Adam turned his experience with separation into a niche that now helps other people going through it.

In this episode:
What Has Changed Since Adam Was Last on the Show - How his business and priorities have evolved over the past few years.
How Parenthood Changed the Business - Adam shares what had to change when his time and attention became much more limited.
Why More Is Not Always Better - The tradeoffs that come with chasing more volume, more businesses, and more responsibility.
Doing One Thing Really Well - Why Adam came back to focusing on the work that already gives him the best return.
Turning Experience Into a Niche - How talking about separation opened the door to helping clients going through the same thing.
Your business does not have to look the same in every season of your life. Build around what matters most right now, and let the business evolve with you.

To connect with Adam, reach out to him on:
Facebook
[email protected]

—

We’re bringing BrokerTalks back to Vancouver, Toronto, and Calgary this October!

Toronto - Oct 14
Calgary - Oct 16
Vancouver - Oct 20

If you want to learn from brokers who are actually doing the work, check out https://brokertalks.com/.

ILMB PROMO
Use code ‘SCOTT’ for $50 OFF

—

Follow me on Instagram: www.instagram.com/scottpeckford/
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com

Subscribe to my email list, Peckford's Playbook
Join the Mortgage Mindset Daily
Gamify your prospecting with the 10@10 App

I Love Mortgage Brokering is in partnership with KDK Financial.
To learn more about their automotive loan solutions for you and your clients, visit https://kdkfinancial.com.
33 min
September 11747: 3 Mistakes Mortgage Brokers Make When Hiring Help (Coaching Call Q&A Ep. 25)
Hiring help should make your business easier.

But if you do it wrong, it can create more stress, more confusion, and more work.

In this solo episode, I break down three mistakes I keep seeing mortgage brokers make when they hire an assistant or underwriter.

These came directly from coaching conversations with brokers who are already doing good volume and trying to build more capacity without creating a mess.

In This Episode, I Cover:
Hiring Too Late - Why waiting until you are completely overwhelmed usually makes the hiring process harder.
Confusing People Problems With Process Problems - How unclear systems can make a good hire look like the wrong hire.
Not Creating Clear Ownership - Why overlapping responsibilities create unnecessary friction for both the broker and the assistant.
The Daily Pipeline Review - A simple 15-minute habit that can keep files moving and prevent small issues from becoming bigger ones.
How to Prioritize the Right Work - Why both you and your assistant should leave each day knowing the three most important things to get done.
Hiring someone is only part of the solution. You also need clear processes, clear ownership, and a simple rhythm for keeping the work moving.

—

We’re bringing BrokerTalks back to Vancouver, Toronto, and Calgary this fall.

If you want to learn from brokers and operators who are actually doing the work, check out https://brokertalks.com/.

ILMB PROMO
Use code ‘SCOTT’ for $50 OFF

—

Follow me on Instagram: www.instagram.com/scottpeckford/
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
Subscribe to my email list, Peckford's Playbook
Join the Mortgage Mindset Daily
Gamify your prospecting with the 10@10 App

I Love Mortgage Brokering is in partnership with Ownwell.
To see how top brokers are keeping clients engaged and generating leads from their database, visit ownwell.ca/scott.
11 min
September 07746: How Felix Bravo Uses AI to Save Time and Run Smarter
Most people are making AI way more complicated than it needs to be.
In this episode, I sit down with Felix Bravo, who leads international expansion at eXp and has built some pretty impressive tools using AI.
We talk about how he uses AI to manage email, organize his calendar, create daily briefs, automate repetitive work, and build tools that would have taken a team of developers a few years ago.
What I like about Felix’s approach is that it is practical. You do not need to be technical. You just need to start looking at the things you do every day and ask what AI could take off your plate.
In this episode, we cover:
Why Structure Beats Effort - Felix explains why working hard is not enough if you do not know what you should be working on.
How He Uses AI Every Day - The simple systems Felix uses to manage his inbox, calendar, meetings, and priorities.
Your First AI Agent - Why something as simple as an automated daily brief can be a great place to start.
What AI Can Build Now - How Felix went from hiring developers to creating websites and tools by simply describing what he wants.
Operator vs. Orchestrator - The difference between doing the work yourself and building systems and people around you.
Do not start by trying to build some complicated AI system. Pick one repetitive task you do every day and use AI to make that easier first.
To connect with Felix, check out the links below:
Instagram
Facebook
LinkedIn
—
We’re bringing BrokerTalks back to Vancouver, Toronto, and Calgary this October!
Toronto - Oct 14
Calgary - Oct 16
Vancouver - Oct 20
If you want to learn from brokers who are actually doing the work, check out https://brokertalks.com/.
ILMB PROMO
Use code ‘SCOTT’ for $50 OFF
—
Follow me on Instagram: www.instagram.com/scottpeckford/
I Love Mortgage Brokering: www.ilovemortgagebrokering.com
Find out more about BRX Mortgage: www.whybrx.com
Subscribe to my email list, Peckford's Playbook
Join the Mortgage Mindset Daily
Gamify your prospecting with the 10@10 App

I Love Mortgage Brokering is in partnership with KDK Financial.
To learn more about their automotive loan solutions for you and your clients, visit https://kdkfinancial.com.
39 min

About I Love Mortgage Brokering

From the publisher's feed

There is no problem that you’re facing in your mortgage business that someone else hasn’t already solved. Smart, successful people know the best solutions come from making mistakes along the way.…