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We dig into how investor marketing really works, from targeting to funnels to cost of capital, and why visibility beats postcards. Jason shares a clear playbook for using audits, pixels, and regulations to raise money online without wasting ad spend.

• defining investor marketing across ads, content, outreach
• mapping funnels from awareness to investment
• cost per click, cost per lead, and acquisition benchmarks
• quality vs quantity and blended traffic sources
• geo targeting and audience personas for real estate
• competitor audits with Similarweb, SEMrush, SpyFu
• using Facebook Ads Library to study live creatives
• retargeting with pixels and mid‑funnel ads
• scripting, recording calls, and improving close rates
• overview of Reg D, Reg CF, and Reg A structures
• building first‑party investor data and scaling
• growth as discipline, teams over solo, consistency

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Caleb David shares his unique journey from nonprofit humanitarian work to commercial real estate, revealing how his people-first approach has shaped his success despite market challenges. His background in international aid work provides a refreshing perspective on property transactions, emphasizing relationship-building, authenticity, and community service over quick profits.

• Half East Indian, half American background with significant childhood time in India
• Led nonprofit Table Initiative taking people overseas to understand social issues firsthand
• Made nearly 30 trips to Ethiopia working with anti-trafficking organizations
• Transitioned to commercial real estate after nonprofit burnout about 11 years ago
• Focuses on education and setting small businesses up for long-term success
• Starts with understanding client goals before working backward to find solutions
• Emphasizes the importance of broker-client moral alignment and ethical practices
• Advocates for supporting minority businesses, particularly in the Hispanic community
• Currently building a team at Keller Williams Commercial in Colorado Springs
• Values authenticity as his guiding principle in business and personal life

Follow Caleb on Instagram and Facebook @CalebDavid or visit davidcommercial.com. Check out his podcast "Commercial Real Estate Unfiltered" on all major platforms.

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The commercial real estate landscape is evolving, not dying, and Mike "Big Mike" Zlotnick is at the forefront of connecting passive investors with lucrative opportunities. His simple yet powerful philosophy? "We marry money and opportunity."

Contrary to popular belief, many commercial property types are thriving post-pandemic. Open-air shopping centers have become particularly attractive investments as supply remains constrained while demand grows. Even previously online-only retailers like Warby Parker have opened hundreds of physical locations, recognizing that customers still want in-person experiences for certain products. Meanwhile, industrial properties continue seeing strong demand due to reshoring initiatives and manufacturing needs. Multifamily remains a necessity-based investment that performs well across economic cycles.

Not all commercial property is created equal, however. Zlotnick candidly warns about office space being a "danger zone" due to remote work trends. This level of transparency characterizes his investment approach, which prioritizes downside protection over home runs. "I would rather never lose money than make 10 home runs and 10 strikeouts," he explains, echoing Howard Marks' definition of risk as simply "the possibility of loss."

For those interested in commercial real estate syndication, Zlotnick breaks down the essentials: typically, investors need to be accredited ($200,000 annual income or $1 million net worth excluding primary residence), with minimum investments around $100,000. The syndication structure allows investors to participate passively while experienced operators manage the properties, providing both cash flow and potential appreciation.

Perhaps most compelling is Zlotnick's perspective on the educational journey of investing. He poses a thought-provoking question: "Are you learning to invest, or are you investing to learn?" This dual nature of investment education underscores that every decision provides valuable lessons, regardless of outcome.

Ready to explore commercial real estate investing with a focus on predictable outcomes? Visit BigMikeFund.com to learn how you can participate in institutional-grade commercial real estate without the headaches of active management.

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Jimmy Rios shares his innovative "Eye Level to High Level Program" that helps real estate investors leverage debt structures to maximize returns and elevate their businesses through proper structuring and stabilization. He emphasizes the importance of having a clear blueprint before investing to avoid costly mistakes that can derail both finances and confidence.

• Going slow to go fast - taking time to properly plan leads to better long-term results
• Credit repair as a crucial first step - pull a TriMerge credit report and use ChatGPT to analyze it
• Creative financing solutions can help investors recover from foreclosure faster than traditional paths
• Time is your most valuable asset - focus on money-making activities rather than trying to save money by doing everything yourself
• Balance between entrepreneurship and family life is essential for sustainable success
• Shifting from a scarcity mindset to an opportunity mentality opens doors even in challenging circumstances

Find Jimmy Rios on YouTube at Rios Business Funding and on Instagram at @riosbusinessadvisors to learn more about his Eye Level to High Level Program. Subscribe to our podcast, leave a five-star review, and find Dwan at Dwanderful.com or @Dwanderful on all social media platforms.

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The world of invisible illness is a lonely place where "you look fine" becomes a painful refrain from well-meaning friends and family who can't see the war raging inside your body. For six years, I've navigated life with rheumatoid arthritis—an autoimmune disease where my body attacks my joints, causing inflammation, pain, and progressive damage from my fingers to my hips.

This deeply personal episode peels back the curtain on what it's truly like living with chronic pain that others can't see. I share my diagnosis story, the countless medications and supplements that fill my daily routine, and how I've had to completely reimagine my identity. From the steroid shots that provide temporary relief to the heated blankets that have become my constant companions, I walk you through the practical realities of managing an autoimmune disease.

But beyond the physical challenges lies a profound psychological journey. I've discovered what I call the "migraine hack"—how people readily show empathy for conditions they understand while dismissing autoimmune flares with a casual "can't you just suck it up?" I share the valuable Column A, B, C exercise from the Mayo Clinic that's helping me accept my new reality: Column A represents who I was before, Column C reflects my worst days, and Column B is the new identity I'm creating between those extremes.

Whether you're battling an invisible illness yourself or love someone who is, this conversation offers both practical insights and emotional validation. For those suffering, you're not alone in this struggle. For those supporting someone with chronic illness, understanding is the greatest gift you can offer. Because when someone says they're in pain, believing them costs nothing—but dismissing their experience costs them everything.

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Sir Lancelot Lenard shares his journey from arriving in America with just $300 to building a real estate empire with over 200 deals and $100 million in sales in Florida. He reveals the systems and mindset shifts that transformed him from an overworked agent handling every aspect of his transactions to the CEO of a growing real estate organization.

• Arrived in America with just $300 after working on cruise ships where he met his wife
• Built a real estate business doing up to 48 deals per year as a solo agent
• Experiencing physical stress symptoms from handling every aspect of transactions personally
• Transitioning from agent to CEO by implementing systems and strategic delegation
• Creating a business structure with ISAs, buyer's agents, and transaction coordinators
• Prioritizing morning routines with 5:30 AM gym sessions followed by sauna
• Using real estate investing to create a lifestyle allowing his wife to be a stay-at-home mom
• Generating business through consistently working his database of 6,000-7,000 contacts
• Expanding into contracting to diversify his real estate-focused business model

Find Sir Lancelot on social media as Sir Lancelot the Realtor or The Sir Lancelot Group, and check out his podcast, The Real Estate Round Table.

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Andrea Gordon shares her 27-year journey as Berkeley's top-producing real estate agent for Compass while pursuing multiple creative passions. She created her podcast "Realizations" to educate people about what realtors actually do after feeling frustrated about NAR lawsuits and commission misconceptions.

• Real estate agents meet clients at major life transition points that are inherently stressful
• Most people don't move unless they have to—requiring agents to have both market knowledge and emotional intelligence
• Effective marketing strategies like consistent bus bench advertising for 23+ years
• Increasing marketing during economic downturns helped establish stability when others pulled back
• Understanding when to help clients overcome fear to make good decisions
• Pushing past fear is essential for both clients and agents to achieve success
• Andrea balances her real estate career with multiple passions: pursuing a PhD in her 60s, writing plays, publishing children's books
• Working with a realtor is crucial even for experienced investors to handle comps, listings, and sales
• The value of teamwork in real estate: "Teamwork makes the dream work"
• Andrea's life philosophy: "If not now, when?" and "What would you attempt if you knew you could not fail?"

Leave a five-star review to help the podcast reach two million downloads! Find me at dwanderful.com and on all social media @Dwanderful.

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Anne Michelle Wand shares her journey from single mother and salon owner to international real estate developer in Panama, where she's creating innovative housing communities for seniors at half the price of equivalent U.S. options. Panama's beautiful Caribbean setting offers both investment opportunities and lifestyle advantages with its perfect year-round climate, friendly people, and growing middle-class economy.

• Started in real estate by subdividing a Boulder property into four lots after her divorce
• Owned and operated London Hair salon in Boulder while building her real estate portfolio
• Traveled through Central America before discovering Bocas del Toro, Panama's colorful archipelago
• Developed properties on multiple Panamanian islands, combining beach and mountain living
• Currently creating "Active Agers" communities for seniors through Passive Profit Partners
• Raising $7 million from investors to build senior housing that addresses a critical market gap
• Believes strongly in diversification - across countries, asset classes, and investment types
• Panama offers perfect 82° water, beautiful beaches, and easy access to mountain living

Connect with Anne Michelle Wand on LinkedIn or learn more about investment opportunities with Passive Profit Partners. Remember that diversification is key to building wealth and security for your future.

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Dwan Bent-Twyford celebrates hitting 1 million podcast downloads and welcomes back Jerome Lewis, also known as "Mr. Implementation," to discuss real estate marketing strategies and personal insights. Jerome shares his TRUTH method—a powerful framework for creating engaging content for real estate investors.

• Jerome explains how he earned his nickname "Mr. Implementation" by helping investors put knowledge into action
• Social media presence is crucial for real estate investors—Facebook is recommended as the starting platform due to its older demographic with more resources
• The TRUTH method guides content creation: Target audience, Respond to their questions, Unfold information, Tie-in call to action, Headline creation
• Video marketing puts you in the top 20% of real estate professionals, instantly separating you from competitors
• Authenticity becomes increasingly valuable as AI becomes more prevalent in digital marketing
• Jerome emphasizes focusing on who you're helping rather than how you look or sound on camera
• Morning hours (4-5am) provide peaceful, productive time for focused work

Head to dwonderful.com to take the real estate investing quiz and see if you have what it takes to work directly with Dwan, who guarantees you'll close your next three deals.

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Thanks again for listening. Don't forget to subscribe, share, and leave a FIVE-STAR review.

Head to Dwanderful right now to claim your free real estate investing kit.

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Mark Dolfini returns to share his evolution from the Landlord Coach to a business strategist helping entrepreneurs create sustainable, time-wealthy businesses through his VIPER methodology. We discuss the importance of putting personal vision before business goals and the dangers of living to serve your business rather than building a business that serves your life.

• Celebrating 1 million podcast downloads and reconnecting with favorite past guests
• Why Mark transitioned from real estate coaching to broader business strategy
• The VIPER method: Vision, Infrastructure, Process, Execution, Reporting
• Creating a personal vision before developing your business vision
• The difference between tactical processes and strategic planning
• Why "action faking" prevents real progress in business
• Creating accountability systems that promote consistent habits
• The importance of intentional communication through regular meetings
• Balancing business ownership with family life and personal priorities
• Mark's new book "The Time Wealthy Advantage" coming soon

Visit strategicboardroom.com/Dwan for special offers on Mark's upcoming book and additional resources for business owners.

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