Everyone's chasing influencers and TikTok—but there's one old-school channel quietly crushing it for CPG brands: radio.

In this episode, Mark and Justin pull back the curtain on how they've used radio to drive explosive in-store sales, cut through media clutter, and dominate overlooked markets with laughably low CPMs.

They're not just talking theory—they break down real campaigns that worked (and why), including how to target truckers with satellite radio, trigger impulse grocery buys on drive-time, and hijack weather reports to sell skin cream.

• Why most marketers are dead wrong about radio's reach
• How to geo-target and time-target ads without digital
• The art of making radio creative that actually converts
• A "vomit or no vomit" campaign that beat Pepto at their own game

Want a media edge your competitors aren't even thinking about? Listen now.