In this episode of the Motorcar Marketing Podcast I talk with Steven Lang about when you should get your car dealer license and how to do it once you’ve decided it’s the right career move for you. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store […]

In this episode of the Motorcar Marketing Podcast I talk with Scot Hall from Swap A Lease. We talk about how dealerships can potentially make more money by financing more deals through leasing. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store or you can simply […]

In this episode of the Motorcar Marketing Podcast I talk with Glenn Pasch from PCG Digital Marketing. We talk about leadership in car dealerships. And we talk about the various positions at a car dealership and how those employees can improve at their given job. The podcast is available in iTunes, YouTube, Stitcher (for Android […]

In this episode of the Motorcar Marketing Podcast I talk with Mike Williams from Black Book. We talk specifically about how car dealers can make more money through their used car sales. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store or you can simply listen […]

In this episode of the podcast I talk with Jody DeVere. Jody is an expert at sales and marketing to women. Jody offers a ton of practical advice on how to engage and sell more to women. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store […]

In this episode of the Motorcar Marketing Podcast I interview Shawn Ryder from Dealer Engage. Shawn talks about marketing automation. In this day and age, there are a ton of marketing tasks that auto dealers can do to be more effective and free up their time. Shawn goes into some depth on several of these […]

In this episode of the Motorcar Marketing Podcast I talk with Arnold Tijerina about using storytelling in your marketing. Storytelling is as old as humans and an integral part in how we relate to each other. Using storytelling in your marketing messages can make them much more effective. The podcast is available in iTunes, YouTube, […]

In this week’s episode of the Motorcar Marketing Podcast I talk with Mike Elliott. Mike works with car dealers helping them process credit cards. He gives some great tips explaining how dealerships can save money on their credit card processing fees. If you accept credit cards are your dealership, you’re not going to want to […]

In this episode of the Motorcar Marketing Podcast I talk with Terry Gibson about Live Chat. Terry works for Engage to Sell, which offers a fully managed live chat app for auto dealer websites. If you haven’t tried to live chat on your website, you’re not going to want to miss my discussion with Terry. […]

In this episode of the Motorcar Marketing Podcast I talk with automotive industry veteran Jim Ziegler. Jim offers up some great tips about what dealerships should be doing with online marketing in today’s fast changing marketing landscape. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store […]