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Motorcycles come in all sorts of engine sizes, designs, colours, brands and shapes. When on the road there is an essence of freedom. The worries of the world melt away and when on two wheels the farthest thing on the mind is what others may think of you.
In life it’s easy to get caught up – self esteem can deflate as quickly as a tire hitting a nail. Confidence and self love can stall out as we allow our minds to become consumed with what others think of us – how we view our own bodies – expressions– and sometimes it’s a downright battle with our own self- love.
Today’s episode is Clutch into Confidence and we have a very special guest joining us – Selene Dior –Founder and CEO of Vitae apparel
Selene was a competitive swimmer for 16 years. In her words when she stopped competing her self esteem faltered.
Over time she has worked to build her confidence up while channeling her energy into creating Vitae Apparel.
Vitae Apparel features a line of swimsuits and activewear that aim to redefine the social and physical standards of women around the world.
Selene has built a community that celebrates the fact that beauty comes in all shapes – sizes and ethnicities
She created the brand at the age of 18 in 2016 AND blew past 1 million dollars in revenue in 2020.
Selene is a powerhouse who has been recognized by BC Business 30 under 30 – has had her brand featured in Forbes –Health – and on Netflixs Too Hot to Handle--- plus on top of her apparel line she is the founder of Attribute Agency – and she still finds time to enjoy free time on her dream ride – a Ducati Street Fighter
She has proven herself as someone who pushes beyond perceived boundaries and constantly challenges herself – She works diligently on building her own confidence while lifting others up along the way.