Andrew Davis, COO of Airmarket, describes the work his company is doing to integrate Bluetooth beacons with the programmatic advertising networks that major advertising agencies use on behalf of brands. He explains the jargon and we discuss the players in this space, as well as the future of the Beacosystem. [Recorded: March 8. 2017]

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The Physical Web has huge potential to change the way web content and services are discovered in the physical world. We talk to Richard Graves, the CEO of Bkon, a company who have gone “all in” on the Physical Web and Eddystone URL. We learn about a massive change that Google is poised to make in how PW content is discovered, how PW content can shrink the cost of apps, the personalization of PW content, examples of where it is being used and how PW discovery, NFC and QR codes are being made to work together.

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Sensoro have broken new ground by combining IoT Low Power - Wide Area Network radios with Bluetooth beacon sensors. A single Sensoro Alpha base station can monitor and manage beacons over a radius of 2 miles in a city environment. With deployments to monitor city infrastructure, air quality, agricultural soil and utility meters, this is an important milestone in the evolution of the Beacosystem. We caught up with their VP of Sales and Product Development at the Industry of Things Conference in San Diego - Recorded Feb 21 2017

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We talk to Patrick Leddy, the CEO of Pulsate, one of the pioneers in geomarketing about the state of the market, the challenges of app design, the best ways for companies to create their mobile app strategies and the role of an orchestration layer in making sense of beacon signals and delivering a great experience for users.

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We continue to part two of our master class on geofencing. Patrick Leddy CEO of Pulsate builds on the last episode which explained the “what”, “why” and “when” of geofencing. In this episode he discusses “how”, reprising the chapter he wrote for our book (Beacon Technologies). We talk about the different techniques that are applied, when they should be used and what to look out for when selecting a geofencing solution.

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Patrick Leddy CEO of Pulsate draws on his firm’s pioneering experience with Geofencing, reprising the chapter he wrote for our book. He explains the major types of geofence, the pros and cons versus beacons, how geofencing works and what it can be used for. We wrap up with thought provoking examples of how Geofencing can be used to enable customer engagement.

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Bluetooth Beacon powered Real Time Location Systems are being used to monitor and locate assets. This is an important part of the emergence of Industrial IoT. John Sailer, BluVision's COO explains RTLS, how BluVision's technology is being used in manufacturing and warehouse environments, their work with Google's Waze, and how BluVision funded growth that allowed them to sell millions of beacons, culminating in their recent acquisition by HID.

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We continue our conversation, find out how much the Quuppa locators cost, discuss the future as standards start to incorporate Angle of Arrival (AoA), how AoA works, how it can be used beyond asset tracking to track phones, Quuppa's origin story within Nokia R&D, their expansion to the US, their partner strategy, how AoA solves the challenge with apps and retailers.

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Angle of Arrival (AoA) offers genuine sub-meter accuracy. Quuppa has pioneered the commercialization of AoA using commodity Bluetooth components and have recently opened up operations in the USA. [RECORDED DEC 2016] We talk to their co-founder and Chief Customer Officer, Fabio Belloni, who explains how this technology is being deployed.

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Cisco reveals that over half a million of their Meraki Wi-Fi routers in the field have built in Bluetooth hardware that enables them to act as iBeacons. Thanks to a recent cloud update, these can also be used as beacon gateways to monitor third party beacons. We talk to Colin Lowenberg who is responsible for managing the Cisco Meraki API product offering about what this means, the functionality available, how it’s being used by customers and how Cisco wants to work with other vendors in the beacon ecosystem.

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