The MSP Marketing Machine

I spoke with Michael Bakaic of The Cyber Score - he's been helping a handful of MSPs with in person events - something I've always struggled to get my head around. Michael dives into the ultimate conversation starter at events for MSPs which is his "Cyber Score" hook. Like this video and want to learn more about IT Rockstars? Visit: https://www.skool.com/mspgames

Inspired by a recent 5:30 a.m. encounter with Gary Vaynerchuk's latest advice. Gary advocates for a return to daily posting—videos, images, and content shared across all platforms—to connect with a hyper-targeted audience.

But is it really the best strategy in 2024?

Scott reflects on his past experience posting every day, the effectiveness of ads for generating leads, and the challenges IT businesses face in creating genuine content. Should he go back to daily posting or stick with the simplicity of ads?

Join Scott as he breaks down the pros and cons, shares his personal journey, and considers what authentic social media engagement means for MSPs today.

MSPs: Have you ever tried lead gen ads on the Meta platform? Powerful and great value. Here's the process I use to warm those leads up: 1) Run the ads to a lead magnet, webinars work best. 2) Re-market to those leads via your CRM of choice. 3) Follow up with the leads once they've been warmed up with your content. Easy when you know how - here's a video with a high level overview of the process. https://www.skool.com/mspgames/about #mspmarketing #itrockstars #itservices

I often emphasize the importance of "high-quality leads," but the big question is, how do you actually get high-quality leads for your MSP? In this video, I break down exactly how we generate these leads for our clients at IT Rockstars and how you can build a sizeable pool—think 2000+ high-quality leads for your sales process.

It's not rocket science, just hard work. Check out our membership at https://www.skool.com/mspgames/about

This conversation was generated using NotebookLM by Google the data source is ebook I wrote for MSPs back in 2024 check out the full book here: https://www.amazon.co.uk/SEO-Guide-MSPs-Read-Sales/dp/B0CV5RTLWZ

This is a practice presentation - we have a system here at IT Rockstars called The MSP Shadow System.  It's a way you can outrank bigger IT companies in the search by uncovering topics they are not focusing on.  Find out more about IT Rockstars at our skool group >> https://www.skool.com/mspgames/about

Ever wonder about your M365 data and how safe it is from data loss? Many are now looking at backup solutions that take thier microsoft data and backup to an alternative location. Today we look at Syscloud and what can be backed up to Amazon's AWS platform.

Mike Anderson from EasyDMARC dives into the tool and explains how managed IT service providers (MSPs) can leverage the multi customer module to add an additional profit centre for thier business. Since the recent changes Gmail and Yahoo have both deployed DMARC/DKIM and SPF has been a hot topic. Many small businesses don't have any of these email sending/delivery standards in place and it's costing them money in mutiple areas. For a free trail of the EasyDMARC solution check out my affiliate link https://partners.easydmarc.com/cwtz9opyac2b

In this episode, I dive into some agency-related questions for Gabby from Electric Peach. She specializes in marketing for MSPs. One of the points she touches on is evaluating your current business assets, including your quotes. From a marketing perspective, this is something I've never considered before. Adding line items for services and software in quotes is straightforward, what about the copy? Are your quotes too confusing or overly technical? Does the copy convert? It's worth reviewing, as it could be a small hinge in your business that, once fixed, will swing open big doors for you.

Have fun, grow your IT business: https://msp.games

Ever had a red flag customer? Do you have a process nailed down when you get an unhappy customer and what you should be doing to resolve? I speak with Michelle and discuss service delivery for managed IT service providers.