The MSP Marketing Machine

In this episode, I dive into some agency-related questions for Gabby from Electric Peach. She specializes in marketing for MSPs. One of the points she touches on is evaluating your current business assets, including your quotes. From a marketing perspective, this is something I've never considered before. Adding line items for services and software in quotes is straightforward, what about the copy? Are your quotes too confusing or overly technical? Does the copy convert? It's worth reviewing, as it could be a small hinge in your business that, once fixed, will swing open big doors for you.

Have fun, grow your IT business: https://msp.games

Ever had a red flag customer? Do you have a process nailed down when you get an unhappy customer and what you should be doing to resolve? I speak with Michelle and discuss service delivery for managed IT service providers.

Entering the world of insurance from an MSP perspective - what you need to know and why going via a broker is crucial.

I had to reverse engineer this MSP's marketing efforts to see exactly how they were growing thier business. Looks like on first impressions it's based on thier SEO for local term like "IT Support Bristol & "IT Support Bath". Does your IT business rank in the search for local terms? It is almost a silver bullet when it comes to leads.

Cloudtango & MSP Near Me are both highly relevant web directories your IT business should be listed in - we cover them both in this episode.

Ran $1500 to a landing page - no sales - in this episode we dive into the stats and learnings - there's no failures in marketing - things that don't go ot plan always have a something that you can learn from them.

Aluminum is an abundant metal, but not so long ago, it was scarce. The same might be true for your IT business, where leads might be scarce. How can you change your situation so that leads are abundant?

Gaining topical authority using subtopics that link to a main topic in your IT business blog is a great way to rank in the search engines. Check out the IT Rockstars one month free trial for full details on how to rank your IT business top of the search.

Back in the old days you could just outrank your competitors with backlinks - the more you had the higher you'd get in the search. The search engines soon caught onto this manipulation - now the quality of the backlink is what's important.