The MSP Marketing Machine

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In this episode, I dive into the heated Reddit thread that’s got the MSP world buzzing — is NinjaOne offshoring support, and is it affecting quality?

We break down:

The original claims made by a frustrated NinjaOne user

The company’s response (straight from their CEO and SVP of Strategy)

What the MSP community is really experiencing

And my take on whether NinjaOne is still worth your time and trust

While the product itself is still top-tier, the real concern is about transparency, trust, and whether the shift in support is a warning sign of things to come.

If you're an MSP evaluating RMM tools — or already using NinjaOne — this episode is for you.

Let’s talk about what matters most: support you can count on when your clients need you most.

Like what you hear join IT Rockstars: https://www.skool.com/aio-for-msps-6769

Most IT business owners I meet are like Mozart before his first tour – talented, capable, but completely invisible.

In this episode, I break down why so many MSPs and cybersecurity companies struggle to get noticed, no matter how many posts, emails, or cold calls they do.

You’ll learn:

Why traditional MSP marketing doesn’t work anymore

The “Digital Tour” strategy that finally gets your business seen

The REEP Formula (Relationships, Educate, Entertain, Present) – a simple way to turn strangers into loyal clients

How one MSP went from sweaty palms to 23 business leads in 4 days with a single webinar

If you’re tired of being the best-kept secret in town, this episode will give you a new way to look at lead generation and scaling your IT business.

In this episode, Scott Millar is joined by Christian Bogdan of Tikko Secure to unpack the real-world opportunities (and limitations) MSPs face when deploying Microsoft Copilot. They explore how MSPs can generate project work and new revenue streams by guiding clients through the complexities of AI adoption—covering everything from security concerns and hallucinations to data preparation, user training, and setting realistic expectations. Whether you're curious about internal Copilot use cases, AI-led automation, or just want practical ways to talk to clients about AI, this session is packed with firsthand insight. Bonus: you’ll hear how Christian is using chained AI agents to supercharge his LinkedIn marketing—and how MSPs can do the same.

Most MSPs are overlooking a massive opportunity with AI this year – and it’s sitting right in front of your clients. In this video, Scott from IT Rockstars breaks down how you can position yourself as the AI leader for your clients by using a simple Microsoft Copilot readiness assessment.

✅ Discover why Copilot is more than just a feature
✅ Learn the right questions to ask during sales and onboarding
✅ Find out how to turn AI awareness into billable project work
✅ Position yourself as the go-to MSP for AI enablement

Whether your clients are already dabbling with Copilot or haven’t got a clue, this video will give you a step-by-step approach to lead the conversation and grow your MSP’s authority in the AI space.

#MSP #MicrosoftCopilot #AITools #MSPMarketing #ITRockstars #AIForMSPs #TechLeadership

Does your MSP do and sory of video marketing?  Why it's become more important than ever.

7 Day Free Trial IT Rockstars https://www.itrockstars.net It's been three years since we last caught up with Ian Luckett, and he's been busy! Ian and Stuart Warwick combined forces to form the MSP Growth Hub, aiming to help Managed Service Providers (MSPs) grow faster, overcome challenges, and make a bigger impact. In this interview, Ian shares how their partnership has grown to support over 50 MSPs, providing leadership training, sales, marketing strategies, and actionable tips to scale your MSP profitably. Discover how to clearly define your vision, build your business strategically, and prepare for a successful exit. Whether you're focused on steady growth or aiming to build a valuable MSP ready for acquisition, Ian breaks down exactly where to start.

Are small business owners more focused on AI, cybersecurity, or just making sure their IT works seamlessly? In this episode, we dive into what’s driving engagement in the IT world right now.

Scott from IT Rockstars discusses lead generation for MSPs, the biggest IT trends in 2025, and how businesses of different sizes prioritize their IT needs. Guest Chris from One to One Tech Solutions shares insights on how MSPs can attract the right clients, the role of AI in IT services, and why referrals alone aren't enough to grow an MSP.

7 Day Free Trial: https://www.itrockstars.net What does it take to survive and thrive in the ever-changing IT industry? In this episode, we sit down with an MSP veteran with 29 years of experience, tracing his journey from computer recycling to managed IT services and the growing role of compliance and AI in today's market. The evolution of MSPs: From hardware to compliance & cybersecurity The rise of AI & Microsoft Copilot – what it means for MSPs The increasing compliance demands on businesses & MSPs Lessons from decades in IT & where the industry is headed From early days managing thousands of machines for American Express to helping SMBs navigate cybersecurity frameworks like Cyber Essentials, this conversation is packed with insights for MSPs looking to stay ahead in a rapidly shifting landscape.

IT Rockstars https://www.itrockstars.net 7 Day Free Trial

Are you an MSP or IT business wondering how to create effective ad images for LinkedIn, Facebook, or Instagram? In this video, I’ll show you exactly where I get my ad creatives from and how you can run successful ad campaigns without relying on generic templates.

But before that, I’m sharing my weekly ad performance breakdown—real stats from my own campaigns! You’ll see how much I spent, how many leads and purchases I generated, and why lead generation ads work best for MSPs compared to direct sales ads.

What You’ll Learn in This Video:
✅ My latest Meta ad results (costs, leads, and conversions)
✅ The difference between lead gen ads vs. sales-focused ads for MSPs
✅ Why nurturing leads is key to long-term success
✅ Where to get professional, custom-designed ad images
✅ Why I use 99designs instead of Canva for ad creatives

Get Better Ad Images with 99designs
Forget boring Canva templates! I’ll show you how to launch a design contest on 99designs, get 20-100+ custom ad creatives, and pick the best-performing designs for your campaigns. This method has helped me optimize ad performance and improve my ROI!

If you're running ads for your MSP, you don't want to miss this!

Get Help Generating Leads For Your MSP: https://www.itrockstars.net MSPs & IT business owners – if you're running ads but struggling to turn leads into real sales appointments, this video is for you! I’ll break down Lead Scoring – a game-changing strategy that helps you identify your hottest prospects so you know exactly who to call and when. Plus, I’ll show you real ad stats from my latest campaign.