Are small business owners more focused on AI, cybersecurity, or just making sure their IT works seamlessly? In this episode, we dive into what’s driving engagement in the IT world right now.

Scott from IT Rockstars discusses lead generation for MSPs, the biggest IT trends in 2025, and how businesses of different sizes prioritize their IT needs. Guest Chris from One to One Tech Solutions shares insights on how MSPs can attract the right clients, the role of AI in IT services, and why referrals alone aren't enough to grow an MSP.