Most MSPs think prospecting is the hard part.
It’s not.
The hard part is realizing that sometimes the reason prospecting isn’t working… has nothing to do with the market, the economy, or the people you’re calling.
It has everything to do with small mistakes happening inside the conversation that most salespeople don’t even realize they’re making.
And here’s the interesting part…
These mistakes show up everywhere — in emails, in cold calls, in networking conversations, and even in follow-ups.
They quietly shut down opportunities before the prospect ever has a chance to say yes.
In this episode of MSP To The Future, I’m breaking down the 10 biggest prospecting mistakes, inspired by the work of Wendy Weiss — often called The Queen of Cold Calling.
And I’ll show you how these mistakes show up specifically in the MSP world… and how fixing just one or two of them can completely change your sales conversations.
Because prospecting isn’t about pressure.
It’s about starting better conversations.
Hit play… and let’s take your MSP to the future.
Thank you for being an engaged member of the MSP To The Future audience! Fill out a quick form on this page and download an E-Book of your choice from our Content Catalog: The MSP To The Future Library | Cloud Services For MSPs
If you are an MSP or IT Service Provider and have a prospect or customer that needs cloud, let's talk. Click here to schedule a time.
Join our Cloud Academy, our completely free content suite designed to help you increase your MRR!
Finally, subscribe to MSP To The Future so that you don't miss a single episode. While you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!