The Multifamily Hangout

Lance Swank has been with Sterling since 1983. Under his leadership, the company has grown to include four core business units: Sterling Development, Sterling Construction, Sterling Management and Sterling Investments.

Over the years, he has helped build a fully integrated real estate services platform that provides clients and investment partners with a complete range of services.

Sterling specializes in multifamily housing and self-storage, with a geographic footprint spanning sixteen states.

The Sterling Group is a fully integrated real estate services firm that celebrated its 47th year in 2023 and continues to expand throughout the Midwest, South and Southeast.

Throughout his tenure, Lance has emphasized long term relationships with both investment partners and colleagues, a focus that remains central to Sterling’s culture and growth.

Prior to founding The RADCO Companies, Norman built a career in real estate litigation, workouts, and transactions. He earned a JD from New York Law School in 1981 and a BA from SUNY Plattsburgh in 1978, holds law licenses in New York and Georgia, and received a PhD from Kennesaw State University in 2023.

As Chairman of the Kennesaw State University Foundation Board of Trustees, he helped guide a 47,000+ student university through major growth. Over 13 years, the campus doubled in size with $500 million in new buildings that he helped finance and develop. He is the Benefactor of the Norman J. Radow College of Humanities and Social Sciences.

Norman serves on the New York Law School Board of Trustees and previously taught as an Adjunct Professor at Emory University School of Law. A recognized industry expert and speaker, he has appeared on CNBC and Bloomberg and in the Wall Street Journal and New York Times.

Karl Sowa is the CEO of iRestify, a growth leader focused on demand generation, operations, and product management.

He has led profitable B2C and B2B businesses with direct multi-million-dollar P&L ownership, blends deep technology expertise with marketing, operations, and finance, and has built products and companies end to end, including GTM execution and people leadership.

He has helped create two successful VC/PE-backed exits.

Prior to founding The RADCO Companies, Norman was a seasoned real estate litigation, workout, and transactional lawyer. Awarded a Juris Doctor by New York Law School in 1981 and a Bachelor of Arts from SUNY Plattsburgh in 1978, he is licensed to practice in both New York and Georgia.

Norman was awarded a PhD by Kennesaw State University in 2023.

As a Chairman of the Kennesaw State University Foundation Board of Trustees, Norman oversaw the expansion of the 47,000+ student university in metropolitan Atlanta.

During his 13-year tenure, the campus doubled in size with the addition of $500 million in new buildings that he helped finance and develop.

Norman is the Benefactor of the Norman J. Radow College of Humanities and Social Sciences at Kennesaw State University

Norman is currently a member of the New York Law School Board of Trustees and previously served as an Adjunct Professor at Emory University School of Law.

He is a dynamic speaker and real estate industry expert and has been featured on CNBC, Bloomberg, Wall Street Journal, New York Times, and more.

Jamie Gorski is Founder and President of Catchpoint Collective and a nationally recognized multifamily marketing leader.

She built her career shaping customer experience and brand strategy with a relentless focus on the voice of the customer.

Kate Good is Partner and SVP of Multifamily Development at Hunington Residential and co-founder of Apartment All Stars.

A developer, speaker, and industry innovator, she is known for bold ideas and a career spent creating standout communities.

Ken Doble started in property management as the on-site manager of a 24-unit building and rose through the ranks to COO, overseeing 23,000 units across 11 states.

After the 2008 crash, he co-founded Quantitative Realty Capital, specializing in acquiring and repositioning underperforming apartments.

With more than 30,000 units and $233 million in renovations under his belt, Ken combines hands-on operational experience with strategic leadership.

He is also the author of The 5 P’s of Property Management, a practical guide to building stronger multifamily operations.

Kate Good is Partner and Senior Vice President of Multifamily Development at Hunington Residential, where she leads new community development and operations.

She is also the founder of KateGood.com and Apartment All Stars, platforms that have made her one of the most recognized voices in multifamily marketing and leadership.

From leasing consultant to national speaker and developer, Kate has built a career on creating communities that stand out and resident experiences that last.

Building a strong multifamily brand strategy takes more than logos or ad campaigns — it starts with purpose. In this conversation, leaders share how mission, vision, and culture drive brands that stand out in real estate.

We dive into:

• Why brand strategy in multifamily begins with purpose and values

• How customer experience defines retention more than rent or design

• The role of AI in real estate marketing and resident engagement

• Why maintenance is the brand and key to resident loyalty

• How leadership can align associates with mission and vision

• Lessons from companies rethinking marketing, tech stacks, and culture

If you want to understand how a clear multifamily branding strategy transforms customer experience, employee engagement, and long-term trust, this episode is a must-watch.

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In this episode of The Multifamily Hangout, hosts Adrian Danila and Chris Moreno welcome Christopher Finlay — a Marine Corps veteran who has overseen more than $4 billion in multifamily real estate transactions.

Christopher shares how the discipline, trust, and initiative forged in the Marines shaped his leadership style and his long-term success in real estate. He pulls back the curtain on data-driven investing, market selection, and the urgent need for more affordable housing.

The conversation also unpacks how AI is reshaping real estate operations and why skilled trades remain a cornerstone of the industry’s future.

For anyone looking to sharpen their leadership, strengthen their investment strategy, or build high-performing teams, this episode is a must-listen.

Stephanie Gubiotti, President of New Urban Residential, sits down with hosts Adrian Danila and Chris Moreno to share how she’s scaling her multifamily team through the Entrepreneurial Operating System (EOS).

She walks us through building the right team, weaving accountability into daily operations, and using AI as a support tool rather than a distraction. Stephanie opens up about the system that’s fueling her growth and the lessons any leader can apply.

This episode explores how EOS reshaped her management approach, why culture depends on clarity, and what it takes to balance technology with people-first leadership. For anyone steering a multifamily organization through growth, this is a conversation you won’t want to miss.

Subscribe to catch more insights from leaders redefining what success looks like in multifamily.