In this interview, Patrick Antrim, CEO of Multifamily Leadership sits down in the Multifamily Leadership studio with Mike Mueller.
Mike is the CEO of LeaseHawk and is no stranger to results or technology innovation. More than 20 years ago he envisioned leveraging the telephone by calling 258-RENT to access apartment information.
The idea quickly morphed into AllApartments.com one of the industry's first Apartment Listing Services (ILS) which is now under Move.com, a subsidiary of News Corp., a public company. That led to the creation of VaultWare, the industry’s first online apartment reservation system, which was acquired by MRI.
All of these ground-breaking innovations helped move the industry forward to where it is today.
The original vision came full circle in 2012 when Mueller acquired a telephony platform from CallSource with the idea of creating a better customer experience by offering the cutting edge solutions found in other industries.
The LeaseHawk communications platform, which launched in May of 2015, is truly a game changer by melding telephony and customer relationship management into a mobile application. What makes it innovative is it’s fine tuned specifically for the apartment industry to measure, refine and improve the effectiveness of your marketing and your people.
Once again, Mueller’s vision combined with his seasoned management team will change the way you think about your business!
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Show Notes:
Mike shares where he sees the industry today in the state of technology.
The leasing process and how people adapt to technology.
Change can be uncomfortable and the people driving the leasing process
Looking at change in other industries and how those changes will become reality in Multifamily
The shared economy and the next generation of renters
The mobile device and the trends on consumer behavior for the mobile strategy
What inspires Mike do innovate and his passion to utilize technology to solve industry problems
Backstory of ACE
The way renters want to communicate.
Capture prospect leads and answer quickly and efficiently as possible.
A conversational assistant is introduced - ACE “Answers Calls Everytime”
Consumers want consistency and experience with “Tap to Talk”
The 10 things renters call about
Leasing apartments compared to banking, airlines, hotel industries
First mover and the timing of the market
Key to understand on how to create an experience
Live call to Leasehawk’s ACE conversational voice assistant
ACE tells a joke!!!
Launching a product in Multifamily is about getting the adoption as change is resisted
Early adopters are the tough clients to find.
Mike shares his team success, how they are solving client pain points, and the real customer “the renter”
The Multifamily industry should invite trial and error
People are more patient on the phone after hours.
Brands that invest marketing efforts and offer compelling messages will need to do less convincing at the point of sale which leads to efficient conversion.
The Apple consistency of experience. Why are the renters any different?
How larger brands help people adapt to new technology. And like any product they evolve overtime.
Mike’s early beginning with RentFax and the evolution of how he cataloged rental listings across the web. How he got the band back together to build an online re...
