In this interview, Patrick Antrim, CEO of Multifamily Leadership shares time with Dennis Ford who is the Founder and President of Quantum Leap Productions, an innovative and wildly creative corporate messaging company. With over 25 years experience crafting unique corporate messages, creating entertaining and relevant videos, and producing myriad original Team Building experiences for over 500,000 corporate employees and Senior Management, he realized there was a common denominator that every leader, in every company, talked about but, literally, not one addressed effectively.
So, after digging into the guts of many Fortune 100 and 500 companies it became his quest to actually solve a problem that every company faces…how to conceive, create, implement, and nurture a truly positive, effective, and joyful corporate culture. And even more important, how to create a truly profitable culture, one that contributes greatly to both productivity and bottom line revenues…at no cost to the company.
Dennis has written a book about creating a positive, and profitable culture, called “Monetize Your Culture: How to Create a Passionate, Caring, and Committed Workforce That Actually Increases Your Bottom Line…and Costs You Nothing”. The book is due to be released on September 10th, 2017.
In his first career, Dennis spent nearly 14 years with CB Richard Ellis, the largest commercial real estate brokerage in the world. After 7 years in sales, he became manager of the Phoenix, AZ office, leading it to #1 status among all CB Richard Ellis offices nationwide, 5 out of 7 years (at the time it was CB Commercial). He was named Senior Vice President, and was the #1 rated sales and negotiating trainer, company wide.
In this episode, we discuss:
* How most corporate meetings run to understand what employees need to hear, understand, and act upon.
* The challenge corporate trainers face in team meetings keeping audience members engaged.
* Quantum Leap productions takes the same message and places the information into a medium that is compelling and memorable.
* What do we go out of our way to see? We visit films, plays, love stories etc. Very few of us seek out speakers.
* Most of the time corporate messages are too detailed.
* Question to the Multifamily Executive - What is it you want people to do differently tomorrow that they did yesterday? What do you want them to think, feel, what do you want them to do that's different?
* The storyline is not about the marketing plan. The storyline is about the people in the room.
If it's about me, you have my attention
* Get people laughing about the very thing that might anger them.
You cannot be angry and laughing at the same time
* It's about the lives of the people in the room. Management's message become the solution in the context of the story.
* Management's message needs to become real, relevant, memorable and compelling.
* The genesis of what became Quantum Leap Productions
* People are talking about the meeting- If they are talking about it means they are present for the meeting which means they remember it and also means "Mission Accomplished"
Our brains don't selectively decide what we remember
* Don't change the curriculum, wildly change the delivery.
* Multifamily employee engagement research on corporate culture and communications.
* The Monetize your culture book.
* People talk about culture and don't understand what it really is. Some miss the power of the relevance to the financial results.