Jeannette meets Andrew Salter, co-founder of Dirtea, who shares his journey from experiencing burnout to creating a successful wellness brand centered around functional mushrooms.

He discusses the importance of health awareness, breaking stigmas around men's health, and the power of storytelling in building a brand. Andrew emphasizes the need for mentorship, the significance of personal experiences, and the vision for Dirtea's future as a leading health and wellness brand.

You'll hear why:

Functional mushrooms have transformative health benefits.

Breaking the stigma around men's health is crucial for awareness.

Building a brand requires understanding consumer culture.

Innovative collaborations can enhance brand visibility.

Personal storytelling is key to connecting with consumers.

Mentorship plays a vital role in entrepreneurial success.

Self-discovery is a continuous process in business.

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04:25 Burnout and the Journey to Wellness

10:39 Changing Perceptions of Men's Health

15:52 The Science, Stigma, and Range of Functional Mushrooms

20:55 The Power of Branding and Culture in Mainstream Success

28:45 Catalysts for Change: Personal Experiences and Missions

35:10 Overcoming Naysayers and Building Confidence

38:11 Self-Discovery Through Business Challenges and Letting Go to Grow

42:47 Defining Roles: Sibling Dynamics in Business and the Vision for Dirtea's Future

50:56 Best Advice and Final Thoughts

VALUABLE RESOURCES

Brave Bold Brilliant - ⁠⁠https://brave-bold-brilliant.com/⁠⁠

Brave, Bold, Brilliant podcast series - ⁠⁠https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠⁠

ABOUT THE HOST

Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development.

Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams.

Andrew Salter is the co-founder of Dirtea, a wellness brand focused on functional mushrooms and holistic health solutions. After experiencing burnout himself, Andrew turned his personal journey into a mission to promote health awareness, break stigmas around men’s health, and build a brand rooted in storytelling and authenticity.

Podcast Description

Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant.

From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.