In this episode, Jared discusses the four-step marketing funnel and how musicians can use it to book more high-paying gigs. The first step is to tap into the traffic sources where potential clients are already gathering. The second step is to create or improve a lead generation tool to collect the email addresses of potential clients in exchange for more information. The third step is to create or improve a sales presentation to convince potential clients to book a gig. The fourth and final step is to use a contract and deposit system to complete the booking process.