Spotify, Universal, and Agents After All, one of The Netherlands' largest agencies; Wilbert Mutsaers sports one of the most impressive CV's in the industry. Which advice does Mutsaers have in store for aspiring superstars, and how has he helped develop one of the country's largest pop acts after ten years on hiatus? Recorded at Eurosonic Noorderslag in 2024, host Arlette Hovinga discusses career development and strategy with Mutsaers. What's your favorite career takeaway?

For more advice for aspiring musicians, order Arlette Hovinga's book How To Build Relationships via ⁠⁠⁠⁠⁠⁠this link⁠⁠⁠⁠⁠⁠.

Do you want to find out more about TivoliVredenburg? Visit our website: ⁠⁠⁠⁠⁠⁠⁠https://www.tivolivredenburg.nl

Having your music featured in films, Netflix series, TV adverts, or podcasts can have lots of benefits. Getting paid a (relatively substantial) licence fee, often gaining tons of streams and followers, and just the general awesomeness of seeing your music on a (big) screen; sync can make it happen. Lionel Lodge deals with sync in many innovative ways, and joins host Arlette Hovinga to talk about the importance of sync for musicians and their careers, and the significance of the market. Tune in and sign up! 

For more advice for aspiring musicians, order Arlette Hovinga's book How To Build Relationships via ⁠⁠⁠⁠⁠this link⁠⁠⁠⁠⁠.

Do you want to find out more about TivoliVredenburg? Visit our website: ⁠⁠⁠⁠⁠⁠https://www.tivolivredenburg.nl

What are showcase festivals, how can they kickstart your career, and how can you make the most of them… provided you get selected, first?! Host Arlette Hovinga invited veteran showcase festival organizer, juror, and artist coach Marieke Meischke for a chat. What are the do’s and don’ts, and what makes you stand out once you get on stage in front of so many delegates, movers and shakers in your industry? Marieke explains! 

For more advice for aspiring musicians, order Arlette Hovinga's book How To Build Relationships via ⁠⁠⁠⁠this link⁠⁠⁠⁠.

Do you want to find out more about TivoliVredenburg? Visit our website: ⁠⁠⁠⁠⁠https://www.tivolivredenburg.nl

How do you plan and strategize social media, while not being a marketing professional? Well, first of all, you need to have a plan. Performance marketeer and jazz promoter Dimitri Appel explains the ins and outs of organic and paid social media content, discusses strategy, and teaches host Arlette Hovinga a thing or two about online presence. Make the most of your follower count and tune in! 

For more advice for aspiring musicians, order Arlette Hovinga's book How To Build Relationships via ⁠⁠⁠this link⁠⁠⁠.

If you release an album and nobody hears it, have you really released an album? In this episode, host Arlette Hovinga talks to seasoned music journalist and author Hester Carvalho about all things PR and journalism. How do you plan your release, how does pitching work, and how do you get those 5 star reviews in reputable publications? Hear it in this third episode of the Musicians Toolbox!

Managers are often perceived as the unicorns of the music industry. What do they do, and how do they magically seem to help their artists further their career? How can you, as an artist, become more interesting to management, and, whelp, more manageable?!

Podcast host Arlette Hovinga talks to seasoned manager Erin Lynch about her experience working with bands in the heavier genres around the world. Recorded for TivoliVredenburg live at Eurosonic Noorderslag (ESNS). Many thanks to Boutique Hotel De Doelen for giving us the chance to make the recording.

Ok, you've got the band together and feel like performing. After hours of practice in the studio it's time for the real deal. So how do you book a gig, and how do you get signed to a good agency?

For more advice for aspiring musicians, order Arlette Hovinga's book How To Build Relationships via this link.

Aspiring rockstars and future prodigies, sharpen your chops with The Musician's Toolbox! In this podcast, host, publicist, and industry nerd Arlette Hovinga presents a series of insightful conversations with industry moguls, discussing everything musicians need to know to bring their careers to the next level. What unspoken rules are there in the industry? How do amateurs become pros? When will you finally be famous? This brand-new podcast answers your questions about bookings, management, PR, and much, much more. Recorded at Studio Pandora in Utrecht's iconic TivoliVredenburg, subscribe today to find yourself on the way to the rocky and rolly road to stardom.