The Musicwork Podcast

By Allison Legendre

The Musicwork Podcast is an open-ended exploration of ideas, stories, and strategies that will help music professionals discover best practices to build a music brand and career they're proud of.... more

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FAQs about The Musicwork Podcast:

How many episodes does The Musicwork Podcast have?

The podcast currently has 7 episodes available.

The Musicwork Podcast episodes:

May 07, 2024 Unlock Your Purpose with International Violin Superstar — Kostia Lucky
JOIN MUSICWORK PRO TO CHECK OUT KOSTIA'S MASTERCLASS: https://www.musicwork.com/pro-kostia
CONNECT WITH KOSTIA
Instagram: / kostialucky
Website: https://www.kostialucky.com/
Spotify: https://open.spotify.com/artist/4xHft...
Summary
In this conversation, Kostia Lucky discusses his unique approach to music and performance. He emphasizes the importance of creating an immersive and interactive experience for the audience, breaking away from traditional classical music presentations. Kostia believes that music is a conduit for emotions and aims to connect with his audience on a deep level. He also shares his journey in music, from starting violin lessons at a young age in Ukraine to his current work in Miami. Kostia's philosophy centers around being a channel for the spirit and making a positive impact through his music. Kostia Lucky shares his philosophy on music as a tool to connect with people's emotions and the importance of staying true to oneself. He emphasizes the need to believe in oneself and know one's identity as a musician. Kostia also discusses his creative process and the importance of expressing oneself authentically. He highlights the significance of networking and effective communication in the music industry, as well as the impact of living in Miami on his music career.
Chapters
00:00 Introduction
00:58 Commenting on Instagram Posts
04:01 Reimagining Classical Music Presentations
10:02 The Spiritual Component of Music
25:13 Music as a Conduit for Emotions and Collective Experience
27:09 Music as a Tool for Emotional Connection
30:03 Believing in Yourself as a Musician
31:44 The Importance of Authentic Expression
37:13 Networking and Communication in the Music Industry
46:45 The Impact of Living in Miami on Kostia's Music Career
...more
56min
March 29, 2024 What musicians need to know about wedding planners | Candice Cappola (#7)
Meet Candice Coppola – Founder of Jubilee Events and WeddingPro Insiders.
Coming from a background being a wedding planner, Candice had some especially valuable insight when it came to how we, as wedding vendors, can position ourselves to be a planner's "go-to" entertainment option.
Enjoy!
JOIN THE FREE MUSICWORK COMMUNITY:
https://www.skool.com/musicwork/about
CONNECT WITH CANDICE:
- https://candicecoppola.com/
- https://www.instagram.com/candice.coppola/
OUTLINE:
- The challenges wedding vendors face 00:01:50
- What Candice wishes she had known when she started her biz 00:03:51
- Pricing for entertainment 00:08:45
- How to get in with planners: 00:15:00
- How planners present options to clients: 00:24:00
- How wedding planners judge musicians 00:29:50
PODCAST INFO:
- Podcast Website: https://www.musicwork.com/
- Apple Podcast: https://podcasts.apple.com/us/podcast...
- Spotify Podcast: https://open.spotify.com/episode/5X5M...
SOCIAL:
Instagram: @allison_legendre
...more
38min
November 10, 2023 How to Engage An Audience | Kim
Meet Kimberly Alana Werkmeister – A vocalist from Louisville, Kentucky.
Kim’s music has taken her from dueling piano to private event performances, but the one thread that has consistently been the reason she’s been able to thrive in a diverse range of musical settings is her skill in audience engagement.
In this episode, we unpack Kim’s methodology for audience engagement, including the biggest mistakes most musicians make in engaging their audience, how to maximize audience engagement through proper preparation, and simple tools musicians can use to start reading a crowd.
There’s no question about it: Musicians who know how to engage an audience are the most in-demand artists in the market.
So whether you are a seasoned professional looking to hone your ability to engage your audience or just starting off, this episode will make being a professional musician a lot more fun and profitable.
JOIN THE PODCAST DISCUSSION IN OUR PRIVATE NETWORK
https://www.skool.com/musicwork/about
CONNECT WITH KIM
- https://kimberlyalana.com/
- https://www.skool.com/@kim-werkmeiste...
OUTLINE:
- Why stage presence is important for musicians 00:02:15
- Kim's journey to becoming a stage presence expert 00:05:20
- Stage presence private events vs on stage: 00:09:19
- The most common mistakes musicians make that kill the vibe 00:12:28
- How to read a room 00:15:35
- How to practice stage presence at home : 00:23:50
PODCAST INFO:
- Podcast Website: https://www.musicwork.com/
- Apple Podcast: https://podcasts.apple.com/us/podcast...
- Spotify Podcast: https://open.spotify.com/episode/5X5M...
SOCIAL: Instagram: @allison_legendre
...more
33min
September 13, 2023 Blake La Grange | From music producer to millions online
Meet Blake La Grange – Founder of Mastering.com and Kollege.com
If you’re a musician ready to open your horizons for what this crazy, modern world of being a musician has to offer you, then you will enjoy this conversation.
JOIN THE FREE MUSICWORK COMMUNITY: https://www.skool.com/musicwork/about
CONNECT WITH BLAKE:
- https://kollege.com/
- / blakelagrange
OUTLINE:
- 00:01:26 Crossover skills in music and business
- 00:03:57 Blake's background
- 00:25:45 The paths of the musician vs artist
- 00:25:50 Social media for artists in the new attention economy
- 00:38:22 Vynal overtaking streaming
- 00:51:29 About Kollege.com
- 01:03:59 Faith in business
PODCAST INFO:
- Podcast Website: https://www.musicwork.com/
- Apple Podcast: https://podcasts.apple.com/us/podcast...
- Spotify Podcast: https://open.spotify.com/episode/5X5M...
SOCIAL:
Instagram: @allison_legendre
...more
1h 16min
June 07, 2023 From College Dropout to $9000/Day Wedding Musician | Moses Lin (#3)
Meet Moses Lin – A fingerstyle guitarist and wedding musician based in Southern California who has been featured on CNBC's "Make It" series and awarded "Best Live Music" by California Wedding Day for two consecutive years.
In this episode, I chat with Moses about how to position a music brand as a luxury good, networking, and pricing psychology. Enjoy!
JOIN MAILING LIST FOR EXCLUSIVE CONTENT: https://www.musicwork.com/newsletterCONNECT WITH MOSES LIN:- Instagram: https://www.instagram.com/moseslinmusic/- Youtube: @Moseslinmusic- Website: https://moseslinmusic.com/
PODCAST INFO:
- Podcast Website: https://www.musicwork.com/
- Apple Podcast: https://podcasts.apple.com/us/podcast...
- Spotify Podcast: https://open.spotify.com/episode/5X5M...
OUTLINE:
00:00:00 Intro
00:01:26 CNBC Make It
00:06:40 Back Story
00:13:22 The lightbulb moment
00:16:40 Luxury pricing psychology
00:24:37 Mastering Aesthetics
00:29:02 Lead sources and scaling
00:36:19 Networking in the wedding industry
00:46:20 Instagram Strategy in the wedding industry
00:52:00 Simplifying music terminology for marketing
00:56:54 Moses' musical process
01:00:37 Hiring assistants
01:06:47 How Moses learns
01:11:31 Mindset
SOCIAL:
Instagram: @allison_legendreTicktok: @allisonlegendre
...more
1h 21min
June 06, 2023 How this Jazzy Couple Created a Multi-6-Figure Music Brand | Acute Inflection (#2)
Meet Acute Inflection – New York's Jazzy R&B Duo. In this episode, I chat with vocalist Elasea Douglas and bassist Sadiki Pierre, and we discuss artist self-management, relationships in business, and how to merge clients and fans. Enjoy!
CONNECT WITH ACUTE INFLECTIONS:
- Instagram: https://www.instagram.com/acuteinflec...
- Youtube: @AcuteInflections
- Website: www.acuteinflections.com
PODCAST INFO:
- Podcast Website: https://www.musicwork.com/
- Apple Podcast: https://podcasts.apple.com/us/podcast...
- Spotify Podcast: https://open.spotify.com/episode/5X5M...
OUTLINE:
00:00:00 Intro
00:03:00 How Acute Inflections began
00:06:34 Being a self-managed Artist
00:11:42 Being a cover artist and original artist
00:13:08 Merging clients and fans
00:20:20 Getting and keeping corporate clients
00:27:24 The value of education
00:35:25 Building a team
00:40:36 Acute Inflections' average week
00:45:32 Budgets of different clients
00:49:45 Sicily Tour
00:54:25 Secrets to being a power couple
00:56:50 Sadiki and El's most important trait for success
SOCIAL:
Instagram: @allison_legendre
...more
1h 2min
May 19, 2023From $50 to $10,000 performances | Tyler Varnell (#1)
The following is a conversation I recently had with Tyler Varnell.
Tyler, is a saxophonist, DJ, emcee located in southern California who has been featured in People Magazine and Sports Illustrated and
performed for venues and clients such as:
Disneyland

Mercedes Benz

Hotel Bel-Air

Four Seasons

Ritz Carlton

Celebrity wedding clients
In this conversation, we break down how and why Tyler got started in the music industry as well as the tactical details of how Tyler has positioned himself as a premier entertainer in the event music industry.
Throughout the entire conversation, Tyler is extremely generous in offering his methods and lessons he’s learned in order to be able to be an in-demand artist offering 6-10K packages to his clients.
This conversation was fascinating, insightful, and a lot of fun, and I know it will bring a lot of value to a lot of people, please enjoy 🙂
...more
1h 29min

FAQs about The Musicwork Podcast:

How many episodes does The Musicwork Podcast have?

The podcast currently has 7 episodes available.