It's important to understand the true value of what you bring to the marketplace. When you can identify your target market, commit to a specific niche and specialty services while understanding how to provide the right transformation for your client, you will be unstoppable. You'll be packing TNT or as I like to call it, The Value Bomb!

You can't do everything for your customers. In this episode, we identify the specific services that your business should offer so that you can continue to stay laser-focused. Knowing your target market and niche services will help you in your efforts to doing business online.

You can't help everyone. In this episode, we define your target market. This is constantly being refined as you do business but defining your target market now will give you laser focus for how you talk to your audience in the marketplace.

There is a war raging around you and if you want to succeed in business then you need a plan. Not just any plan. You need a battle plan that you can commit to. In this episode, we are introducing a new series that will help you get laser-focused in your business with the goal of defeating your competition.

Everyone wants to sell on their website. It's the dream to have people flood your website and buy from you. But there is a proven process to doing this. In this episode we talk about some important factors to consider when you have a prospect that is ready to buy from you. Plus, I'll share with you the biggest secret I have learned in digital marketing. 

In This Episode You'll Learn:

Your website can be used to help build trust with your ideal prospect. Use your website to educate prospects about your process, your industry, and how you can help solve their problems. Give them quick wins so that you begin to build trust as a source that can solve their problems. The best way to educate your prospects is to find and answer questions about the problem you solve.

In This Episode You'll Learn:

Your website needs to work for you. You can build a machine that starts to generate customers for you. Many websites fail to start this process. They can get people to their websites but they can't get them to convert. That's because they try to propose marriage as soon as they meet. Learn how to start slow by capturing their information first.

In This Episode You'll Learn:

We're talking about the first part of the Four ACES Formula - Attracting More Visitors. It's important to set up a website that attracts both human and "bot" traffic. We're talking about best practices for both.

In This Episode You'll Learn:

We are starting a new series today based on a formula called the Four ACES. This formula will lay the groundwork as to how your website plays a part in your online presence.

 The MVP Radio show is based on the steps that we've laid out in the MVP Roadmap. Together we will work to help you build your Minimum Virtual Presence, that's your MVP.