Make Marketing Suck Less for Expertise-Driven Solo Businesses

The Myth of Audience Growth: What the Web Celebs Aren’t Telling You


Listen Later

I don't know if you've noticed, but audience growth is tough right now.  

People aren't joining email lists like they used to. It's harder and harder to capture people's attention. 

The marketplace is getting flooded with a lot of AI content crap. 

This makes it harder for your amazing content, and amazing messages, to rise to the top so it’s seen by the people who need what you do. 

Getting new people to sign up for your list is a herculean task. Yet, you still need to build that audience of future buyers, especially if you want to launch a group program. 

So let's talk about the heart truth of what it takes to grow your audience right now.  

In this episode you will hear:

  • The reality of audience growth (and it’s not about you)

  • The crucial obstacle you have to face if you want to launch a group program 

  • How many times someone needs to “see you” before they actually act

  • A deep dive into “The S-Curve:  How Business Really Grows”

  • My personal journey with my audience growth 

  • What is the “second launch fizzle” and how to avoid it

 

...more
View all episodesView all episodes
Download on the App Store

Make Marketing Suck Less for Expertise-Driven Solo BusinessesBy Dr. Michelle Mazur

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

83 ratings


More shows like Make Marketing Suck Less for Expertise-Driven Solo Businesses

View all
The Moth by The Moth

The Moth

27,203 Listeners

The Daily by The New York Times

The Daily

112,416 Listeners

Staying Solo by Maggie Patterson, BS-Free Business

Staying Solo

75 Listeners

Duped: The Dark Side of Online Business by Michelle Mazur and Maggie Patterson

Duped: The Dark Side of Online Business

90 Listeners

Off The Grid: Leaving Social Media by Softer Sounds

Off The Grid: Leaving Social Media

89 Listeners

Launch Your Private Podcast by Lindsay and Nora, Co-founders of Hello Audio

Launch Your Private Podcast

16 Listeners

Sequence Over Strategy by Michelle Warner

Sequence Over Strategy

15 Listeners