Make Marketing Suck Less for Expertise-Driven Solo Businesses

The Myth of Audience Growth: What the Web Celebs Aren’t Telling You


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I don't know if you've noticed, but audience growth is tough right now.  

People aren't joining email lists like they used to. It's harder and harder to capture people's attention. 

The marketplace is getting flooded with a lot of AI content crap. 

This makes it harder for your amazing content, and amazing messages, to rise to the top so it’s seen by the people who need what you do. 

Getting new people to sign up for your list is a herculean task. Yet, you still need to build that audience of future buyers, especially if you want to launch a group program. 

So let's talk about the heart truth of what it takes to grow your audience right now.  

In this episode you will hear:

  • The reality of audience growth (and it’s not about you)

  • The crucial obstacle you have to face if you want to launch a group program 

  • How many times someone needs to “see you” before they actually act

  • A deep dive into “The S-Curve:  How Business Really Grows”

  • My personal journey with my audience growth 

  • What is the “second launch fizzle” and how to avoid it

 

...more
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Make Marketing Suck Less for Expertise-Driven Solo BusinessesBy Dr. Michelle Mazur

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