The Myth of Consistency in Marketing: Breakdown of Two Types of Consistency

You've been told to be consistent.  Post every day on social media, Publish a blog post once a week, and Email your list regularly. When you do, good things will happen to your business.  Things like clients, opportunities to share your experience, being asked on other people's podcasts, and all the cool things that will help your audience magically grow just by showing up.  Unfortunately, this is a myth—the myth of consistency.  This type of consistency has you focused on the wrong things, which makes marketing a frustrating experience for you.  Today on the pod, I wanna talk about the two types of consistency and which one you need to be focused on in order to make marketing a whole lot easier. In this episode you will hear: The myth of consistency in marketing The two types of consistency you need to know The importance of strategic messaging in marketing The benefits of message consistency in your business The tricks to repurposing your content