The Mythic Mic Podcast

The Mythic Mic Podcast

By Bethany AmandaArtsBooks
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The Mythic Mic Podcast episodes

  • S.2 Ep. 51: The Deadly Duel Between Witches and Dragons (That Everyone is Talking About): Ellis Hunter on Blood Bound

    🎙️ Welcome back to The Mythic Mic Podcast, where magic demands a price, love and loyalty are tested to their limits, and stories dare to ask what you would sacrifice for power and for each other.

    This week, Host Bethany Amanda sits down with the brilliant writing duo behind Blood Bound, Ellis Hunter, for a wildly fun, emotionally chaotic, and deeply insightful conversation about one of the most anticipated fantasy debuts of the year.

    From the very first moment, this episode is full of laughter, honesty, and the kind of behind-the-scenes storytelling that makes you fall even more in love with a book. Katie and Becky share how their friendship, built over years in publishing and reignited in Cornwall, turned into a late-night, wine-fueled decision to “just write a dragon book” which quickly spiraled into something much bigger. 

    We dive into the world of Blood Bound, a kingdom of witches and a kingdom of dragon riders bound by a brutal, ancient covenant: once in a generation, two champions must duel to the death for the source of all magic. At the center are two brilliant female main characters: Astrid, a witch destined to die, and Skylar, a fierce, guarded performer searching for the one person she loves most—two women on a collision course neither of them chose.

    What unfolds is a story built on impossible stakes, layered characters, and one of the most compelling female friendships in fantasy right now. Katie and Becky share how their own bond shaped Astrid and Skylar, why they prioritized platonic love alongside romance, and how they approached writing two distinct perspectives that still feel like one seamless voice.

    We also get into the magic of collaboration—how they split POVs, merge writing styles, and push each other creatively—and the emotional toll of writing a story that doesn’t hold back. (Yes, we talk about THAT moment. No, they do not apologize.)

    🔥 What happens when your fate is sealed and there’s no way out?
    ⚔️ How far would you go to save your people or the person you love?
    🩸 And what if the only way to win is for someone else to lose?

    This is a must-listen for romantasy lovers, fans of dragons and deadly trials, and anyone who wants a story that blends epic stakes with deeply personal emotion.

    🔥 IN THIS EPISODE, WE TALK ABOUT: 

    ✨ How Katie and Becky met in publishing and reconnected years later in Cornwall to write a dragon book that turned into Blood Bound.
    ✨ Building a co-author process (POV splits, shared plotting, and line-by-line edits).
    ✨ Why their writing voices blend so seamlessly.
    ✨ The inspiration behind witches vs. dragon riders.
    ✨ The central duel and why it was the heart of the story from the beginning.
    ✨ Creating Astrid and Skylar as dual female leads, and why female friendship was just as important as romance.
    ✨ Subverting tropes while still giving readers what they love.
    ✨ Designing dragons that don’t breathe fire 👀.
    ✨ The emotional destruction behind that plot twist (yes, they cried too). 
    ✨ How their publishing backgrounds helped and hurt the process. 
    ✨ Why this book is their “love letter” to fantasy. 

    CONNECT WITH US

    🎙️ The Mythic Mic Podcast – @MythicMic
    👤 Bethany Amanda – @BethanyinFantasyland
    📚 Ellis Hunter – @EllisHunterAuthor

    ✨ If you enjoyed this episode, please rate and review. It helps more fantasy readers and aspiring authors find their way to The Mythic Mic.

    50 min
  • S.2 Ep. 50: A Fate She Never Wanted, A Power She Can't Escape, and Cerulean Eyes She Shouldn't Trust: Liv Webster on The Jewel-Light Trilogy

    🎙️ Welcome back to The Mythic Mic Podcast, where magic is written in the stars, heroines are allowed to be messy, and stories dare to remind us that growth isn’t always graceful, but it’s always powerful.

    This week, Co-Host Sara Santillan is joined by Mythic Mic Rep Britt and author Liv Webster to dive into her addictive Jewel-Light Trilogy, including A Kingdom of Salt and Stone and A Palace of Cosmic Flame. 

    Liv shares her journey from writing short stories as a child (including a very iconic Cinderella-as-a-fish moment 👀) to diving headfirst into indie publishing without a roadmap, without all the answers, and without waiting until she felt “ready.” What followed was a crash course in writing, publishing, marketing, and learning everything the hard way. 

    We dive into the world of the Jewel-Light Trilogy, where magic is embedded into the body through gemstones gifted by gods, activated by a celestial meteor shower, and tied directly to identity, power, and fate. Liv unpacks her unique magic system, the emotional depth behind her characters, and why she intentionally wrote a protagonist who isn’t perfect, polished, or immediately likable. At the heart of the story is Maeve, a heroine navigating anxiety, fear, and overwhelming expectations, all while being thrust into a life she never wanted. Her journey isn’t about instant strength. Instead, it’s about learning to trust, to grow, and to survive even when everything feels like too much.

    ✨ What if your magic made you a target instead of a hero?
    🩸 What happens when your main character is a little bit of a mess?
    🔥 And how do you find your strength when you don’t feel ready for any of it?

    This is a must-listen for romantasy readers, indie author hopefuls, and anyone who loves messy heroines, emotional journeys, and magic systems that feel completely fresh.

    🔥 IN THIS EPISODE, WE TALK ABOUT: 

    ✨ Liv’s journey from childhood writer to published author.
    ✨ Writing a book on maternity leave and figuring it out as she went.
    ✨ Indie publishing without a roadmap (and learning through mistakes).
    ✨ Why marketing matters more than you think (and what she’d do differently).
    ✨ The inspiration behind the gemstone-based magic system.
    ✨ Writing a heroine with anxiety and making that representation intentional.
    ✨ Why “messy” main characters are more realistic and more meaningful.
    ✨ Found family, relationships, and rising stakes in book two.
    ✨ The emotional toll of writing (and reading 👀) stories that hurt.
    ✨ Teasing book three, including that broken heart emoji 💔

    CONNECT WITH US

    🎙️ The Mythic Mic Podcast – @MythicMic
    👤 Sara Santillan – @the_magical_quill
    👤 Britt (Mythic Mic Rep) – @BrittBooksIt
    📚 Liv Webster – @AuthorLivWebster

    ✨ If you enjoyed this episode, please rate and review. It helps more fantasy readers and aspiring authors find their way to The Mythic Mic.

    26 min
  • S.2 Ep. 48: Ballgowns, Botany, and a Body Count: Thomas Kent West on City of Iron and Ivy

    🎙️ Welcome back to The Mythic Mic Podcast, where elegance meets danger, magic blooms in the shadows, and every secret has roots beneath the surface.

    This week, host Bethany Amanda is joined by Mythic Mic Rep Britt and author Thomas Kent West for a conversation that is equal parts Bridgerton, botanical magic, and murder mystery. Trust us, this one delivers.

    Thomas takes us inside his stunning debut City of Iron and Ivy, a Victorian-inspired fantasy where high society hides deadly secrets and magic is drawn from the natural world itself. Think debutante balls, but make it lethal. At the heart of this novel is Elswyth, a brilliant but socially out-of-place scholar of botanical magic who is thrust into London’s elite society after her sister’s disappearance. As she navigates glittering ballrooms and dangerous expectations, she realizes something chilling: one of her sister’s suitors may also be her killer. Suddenly, finding a husband becomes a hunt for a murderer.

    We also dive into Thomas’s journey to publication from writing fanfiction and exploring the wilderness to facing nearly 200 rejections before finally landing his book deal. His story is a powerful reminder that persistence, passion, and a little bit of luck can change everything. 

    🌹 What happens when you’re forced into a world you don’t belong in?
    🩸 How far would you go to uncover the truth?
    🌿 And what if the very magic meant to protect you could also destroy you?

    This episode blends humor, heart, and fascinating insight into storytelling.

    🔥 IN THIS EPISODE, WE TALK ABOUT:

    ✨ Thomas’s unconventional path to becoming a published author. 
    ✨ Writing through rejection (and why it’s part of the job). 
    ✨ The inspiration behind botanical magic and “floromancy”. 
    ✨ How wilderness guiding and a love of nature shaped the story. 
    ✨ The Bridgerton-inspired setting with a dark, murderous twist. 
    ✨ Balancing romance, mystery, and fantasy in one cohesive story. 
    ✨ Writing a standalone in a world full of series. 
    ✨ The emotional themes of life, death, and what we owe the past. 
    ✨ Crafting an ending that leaves readers texting him in ALL CAPS. 

    CONNECT WITH US

    🎙️ The Mythic Mic Podcast – @MythicMic
    👤 Bethany Amanda – @BethanyinFantasyland
    👤 Britt (Mythic Mic Rep) – @BrittBooksIt
    📚 Thomas Kent West – @ThomasKentWest

    ✨ If you enjoyed this episode, please rate and review. It helps more fantasy readers and aspiring authors find their way to The Mythic Mic.

    41 min
  • S.2 Ep. 49: Hunted, Transformed, and Out for Revenge: Caitlin Breeze on The Fox Hunt

    🎙️ Welcome back to The Mythic Mic Podcast, where power is never given freely, magic hides in the oldest corners of the world, and stories dare to ask what it costs to take back what was never yours to begin with.

    This week, host Bethany Amanda sits down with author Caitlin Breeze for a gripping, thought-provoking conversation about her dark academia debut, The Fox Hunt. 

    Caitlin shares her unconventional path to publishing, from studying at Cambridge and working in creative industries to discovering that she could write something of her own. What followed was years of rewriting, refining, and chasing the version of the story that felt truly alive. 

    We dive into the world of The Fox Hunt, where elite privilege, ancient magic, and dangerous traditions collide. At its core is Emma, a young woman who finds herself pulled into a powerful and secretive circle of students—one built on wealth, legacy, and something far darker beneath the surface. When a seemingly thrilling game turns into something far more sinister, Emma is forced to confront the brutal systems of power surrounding her and decide what she’s willing to become to dismantle them.

    Caitlin unpacks the real-life inspiration behind the novel’s most shocking element (yes, the fox hunt is disturbingly real), the layered exploration of power and privilege, and the deeply intentional focus on female friendship.

    🦊 What happens when power is built on something ancient and deeply unjust?
    ⚖️ Can you dismantle a system without becoming part of it?
    🔥 And what does it mean to reclaim your power in a world designed to take it from you?

    This is a must-listen for dark academia lovers, fantasy readers who crave depth, and anyone drawn to stories about power, transformation, and the strength of female connection.

    🔥 IN THIS EPISODE, WE TALK ABOUT: 

    ✨ Caitlin’s journey from reader to writer and why this was the story that finally “came alive”.
    ✨ Writing The Fox Hunt over years while working full-time.
    ✨ The real-life inspiration behind the fox hunt (yes… it’s real 👀).
    ✨ Crafting a dark academia world rooted in privilege and power.
    ✨ The role of ancient universities and places that feel magical.
    ✨ Exploring power, cost, and the idea that nothing comes for free.
    ✨ Building a heroine who discovers and claims her own strength.
    ✨ Why female friendship is central to this story (and rarely done this way).
    ✨ Rejecting toxic female rivalry tropes in dark academia.
    ✨ The importance of finding the right agent and creative partners. 
    ✨ Why editing strengthens—not weakens—your story. 
    ✨ Writing layered, meaningful secondary characters. 
    ✨ Teasing book two 👀 (and why it might not be who you expect). 

    CONNECT WITH US

    🎙️ The Mythic Mic Podcast – @MythicMic
    👤 Bethany Amanda – @BethanyinFantasyland
    👤 Sara Santillan – @the_magical_quill
    📚 Caitlin Breeze – @CaitlinBreezeWrites

    ✨ If you enjoyed this episode, please rate and review. It helps more fantasy readers and aspiring authors find their way to The Mythic Mic.

    35 min
  • S.2 Ep. 47: Built to Conform, Born to Question: Ariel Sullivan on Conform & Beneath

    🎙️ Welcome back to The Mythic Mic Podcast, where stories hold a mirror to humanity, grief has many faces, and fantasy dares to ask what happens when the world stops making sense.

    This week, co-host Sara Santillan is joined by Mythic Mic Rep Britt and author Ariel Sullivan for a deeply powerful and thought-provoking conversation about her dystopian romance Conform and its highly anticipated prequel, Beneath. 

    Ariel opens up about her writing journey, from discovering her love of storytelling at just eight years old to navigating the challenges of imposter syndrome, rejection, and finding her voice. She shares candidly about how Conform was born during one of the lowest points in her life, becoming both an escape and a lifeline during postpartum depression and the chaos of COVID. 

    We dive into the world of Conform, a dystopian society where your worth is determined by your genetics and humanity is divided into rigid, oppressive classes. Ariel unpacks the layered themes of duality, power, and perspective—and why she intentionally wrote a protagonist who refuses to see the world in black and white. At the center of it all is Emeline, a character who stands in the gray, challenging systems, questioning narratives, and forcing readers to confront uncomfortable truths about division, control, and what it really means to understand one another.

    We also explore Beneath, Ariel’s ambitious prequel that takes readers 200 years into the past to uncover the origins of this fractured world. With heavier emotional stakes, found family dynamics, and a raw exploration of grief and survival, Beneath expands the universe in ways that deepen every moment of Conform.

    🩸 What happens when a society decides your worth before you’re even born?
    🔥 Can standing in the gray be the most dangerous choice of all?
    ⚔️ And what does it mean to hold onto humanity when everything around you demands conformity?

    This is a must-listen for dystopian lovers, emotionally driven readers, and anyone who believes stories should challenge, heal, and stay with you.

    🔥 IN THIS EPISODE, WE TALK ABOUT:

    ✨ Ariel’s journey from fanfiction to published author.
    ✨ Overcoming imposter syndrome and finding confidence as a writer.
    ✨ Writing Conform during postpartum depression and COVID.
    ✨ The inspiration behind the dystopian world and its class divisions.
    ✨ Why Emeline chooses to stand in the gray instead of picking sides.
    ✨ Exploring duality through character, color, and conflict.
    ✨ Crafting world-building as a “character” with its own motivations.
    ✨ The balance between romance, rebellion, and societal commentary.
    ✨ The emotional depth behind Beneath and its focus on grief.
    ✨ How different stages of grief are represented through characters.
    ✨ The decision to write a prequel before continuing the main story.
    ✨ What readers can expect from the next installment (Core) 👀

    CONNECT WITH US

    🎙️ The Mythic Mic Podcast – @MythicMic
    👤 Sara Santillan – @the_magical_quill
    👤 Britt (Mythic Mic Rep) - @BrittBooksIt
    📚 Ariel Sullivan – @ArielHSullivan

    ✨ If you enjoyed this episode, please rate and review. It helps more fantasy readers and aspiring authors find their way to The Mythic Mic.

    43 min
  • S.2 Ep. 46: Kidnapped, Married, and Now He Has to Date Her: Tiffany Hunt on The Dark Lord's Guide to Dating and Other War Crimes

    🎙️ Welcome back to The Mythic Mic Podcast, where villains get the love story, chaos is part of the charm, and stories dare to prove that sometimes the most dangerous characters are the ones you can’t help but root for.

    This week, host Bethany Amanda is joined by fantasy romance author Tiffany Hunt for a wildly fun, laugh-out-loud conversation about her novel, The Dark Lord’s Guide to Dating and Other War Crimes. 

    Tiffany shares her journey from teaching high school English to diving headfirst into indie publishing, learning the business of books from the ground up, and navigating everything from rapid release strategies to the ever-evolving world of marketing. She opens up about the realities of writing as both an art and a business—and why finding your audience often means writing the story you actually want to read. 

    We dive into the absolute chaos (and brilliance) of The Dark Lord’s Guide to Dating and Other War Crimes, a romantasy that asks one very important question: what happens when a villain decides to skip the courtship and just kidnaps his future wife instead (but then has to date her!)? Tiffany unpacks the hilariously unhinged premise, the balance of humor, spice, and action, and why she wanted to write a villain who doesn’t need redemption and doesn’t want it.

    🩸 What if the villain never wanted redemption in the first place?
    🔥 What happens when a heroine refuses to follow the script?
    ⚔️ And can chaos, romance, and ambition somehow coexist in one dangerously addictive (and funny) story?

    This is a must-listen for romantasy lovers, fans of morally gray chaos, and anyone who wants a story that doesn’t take itself too seriously, but still delivers on every level.

    🔥 IN THIS EPISODE, WE TALK ABOUT

    ✨ Tiffany’s journey from teacher to full-time author. 
    ✨ Learning the business side of writing and the reality of marketing as an author. 
    ✨ Finding your audience by writing the book you actually want to read. 
    ✨ The inspiration behind The Dark Lord’s Guide to Dating and Other War Crimes. 
    ✨ Writing a villain who proudly stays the villain and a heroine who refuses to be a damsel in distress. 
    ✨ Building romantic tension through forced proximity and negotiation. 
    ✨ Why authenticity matters more than chasing trends. 
    ✨ What’s next in the trilogy (book two coming soon 👀). 

    CONNECT WITH US

    🎙️ The Mythic Mic Podcast – @MythicMic
    👤 Bethany Amanda – @BethanyinFantasyland
    👤 Sara Santillan – @the_magical_quill
    📚 Tiffany Hunt – @TiffanyHuntRomance

    ✨ If you enjoyed this episode, please rate and review. It helps more fantasy readers and aspiring authors find their way to The Mythic Mic.

    41 min
  • S.2 Ep. 45: Shaped by Fate, Changed by Choice: H.R. Cole on Daughter of the Void

    🎙️ Welcome back to The Mythic Mic Podcast, where power comes with a price, destiny refuses to be simple, and stories dare to ask whether freedom is something you choose or something you have to fight for.

    This week, host Sara Santillan sits down with fantasy author Hope Cole to dive into her epic novel, Daughter of the Void. Hope reflects on a lifelong love of storytelling that began in childhood and how that passion evolved into a career path that wasn’t always linear. From working in veterinary medicine for over a decade to writing health articles and eventually returning to fiction, her journey is a testament to persistence, reinvention, and finding your way back to what you love. 

    We dive into the expansive world of Daughter of the Void, a high fantasy rooted in a unique magic system inspired by theoretical physics, where every tangible thing has an unseen counterpart, and those who can manipulate it wield immense power. Hope unpacks the journey of Raelyn, a heroine caught between destiny and choice, whose greatest desire isn’t power, but freedom.

    🩸 What does freedom really mean when your fate may already be decided?
    ⚔️ Can power ever truly belong to you—or does it always come with a cost?
    🔥 And what happens when the line between hero and villain starts to blur?

    This is a must-listen for high fantasy lovers, romantasy readers, and anyone who craves immersive worlds, layered characters, and stories that make you feel everything at once.

    🔥 IN THIS EPISODE, WE TALK ABOUT

    ✨ Transitioning from veterinary medicine to a writing-focused career.
    ✨ Losing and rediscovering the spark for creative storytelling.
    ✨ Why community is essential for writers at every stage.
    ✨ The importance of advocating for your work as an author.
    ✨ The inspiration behind Daughter of the Void's magic system. 
    ✨ Blending theoretical physics concepts into fantasy worldbuilding. 
    ✨ Creating a world with checks and balances for magic users. 
    ✨ Exploring freedom as a central theme across multiple characters. 
    ✨ Writing a protagonist who makes mistakes and grows from them. 
    ✨ Crafting a sympathetic villain readers might actually root for. 

    CONNECT WITH US

    🎙️ The Mythic Mic Podcast – @MythicMic
    👤 Bethany Amanda – @BethanyinFantasyland
    👤 Sara Santillan – @the_magical_quill
    📚 H.R. Cole – @H.R.Cole_Fantasy_Author

    ✨ If you enjoyed this episode, please rate and review. It helps more fantasy readers and aspiring authors find their way to The Mythic Mic.

    48 min
  • S.2 Ep. 44: A Fairytale Built on Ruins: Sasha E. Sloan on Her Disney YA Debut The Ruins Beneath Us

    🎙️ Welcome back to The Mythic Mic Podcast, where magic is forbidden, heroines are far more dangerous than they seem, and stories dare to remind us that softness can be power.

    This week, hosts Bethany Amanda and Sara Santillan sit down with breakout fantasy author Sasha E. Sloan to celebrate her debut novel, The Ruins Beneath Us. Sasha reflects on her unconventional path to publication—from musical theater and pageantry to building a massive online audience and ultimately landing a publishing deal with Disney. She shares how years of rejection, experimentation, and relentless creativity shaped her journey, and why she believes success is built, piece by piece, with intention and persistence. 

    We dive into the enchanting and dangerous world of The Ruins Beneath Us, a YA fantasy that blends the wonder of classic fairytale worlds with high-stakes tension and emotional depth. Sasha unpacks her vision for the story: a “wonderstruck” fantasy experience inspired by the sweeping magic of 90s classics, where castles loom, forests whisper, and nothing is quite as simple as it seems.

    At the heart of the story is Lyria—a heroine who challenges the genre itself. Soft, compassionate, and deeply feminine, yet fierce, powerful, and unafraid to fight for what matters. Sasha explores her intentional choice to write a character who embodies both strength and softness, pushing back against the idea that female power must look one specific way.

    Along the way, we explore Sasha’s philosophy of storytelling: that perfection is the enemy of progress, that creativity requires vulnerability, and that sometimes the most powerful stories come from embracing imperfection and trusting your voice.

    🩸 What if the most dangerous thing about you is the power you were told to hide?
    ✨ Can softness and strength exist in the same character?
    🔥 And what happens when a forbidden world begins to feel like home?

    This is a must-listen for fantasy lovers, aspiring authors, and anyone who believes magic should feel as emotional as it is immersive.

    🔥 IN THIS EPISODE, WE TALK ABOUT

    ✨ Sasha’s journey from musical theater and pageantry to published Disney author.
    ✨ Building a massive audience before publishing and why it mattered.
    ✨ The unconventional path to landing a Disney publishing deal.
    ✨ Writing multiple “failed” books before The Ruins Beneath Us.
    ✨ The inspiration behind the world of The Ruins Beneath Us.
    ✨ Challenging stereotypes of female strength in fantasy.
    ✨ Crafting romance and intimacy for a YA audience with intention.
    ✨ The balance between vulnerability, ambition, and storytelling.
    ✨ What’s next in the Ruins series and beyond. 

    CONNECT WITH US

    🎙️ The Mythic Mic Podcast – @MythicMic
    👤 Bethany Amanda – @BethanyinFantasyland
    👤 Sara Santillan – @the_magical_quill
    📚 Sasha E. Sloan – IG: @sashaesloan and TikTok: @Sashaesloan

    ✨ If you enjoyed this episode, please rate and review. It helps more fantasy readers and aspiring authors find their way to The Mythic Mic.

    45 min
  • S.2 Ep. 43: Love, Power, and a Nine-Tailed Legend: Jayci Lee on The Realm of Four Kingdoms

    🎙️ Welcome back to The Mythic Mic Podcast, where legends are rewritten, heroines refuse to be tamed, and stories dare to challenge who gets to be the villain.

    This week, host Sara Santillan sits down with fantasy and romance author Jayci Lee to dive into her Realm of Four Kingdoms series, beginning with Nine-Tailed and culminating in the explosive finale, Lightburn. 

    Jayci reflects on her unconventional journey from practicing attorney for 15 years to becoming a full-time author, sharing how burnout ultimately pushed her to pursue the dream she’d held since she was fourteen. She opens up about writing her first book in just two months, balancing motherhood with a demanding career, and the reality that sometimes the only way to make space for your dreams is to fight for them. 

    We dive into the heart of The Realm of Four Kingdoms, a sweeping romantasy rooted in Korean folklore. At its center is a nine-tailed fox spirit, traditionally cast as a villain, reimagined as a powerful, complex heroine. Jayci unpacks her decision to reclaim this narrative, exploring how mythology, culture, and identity shape both the story and the character at its core.

    🩸 What happens when the villain becomes the hero of her own story?
    🔥 How do you step into your power when the world fears it?
    ⚔️ And what does it mean to choose love, identity, and purpose in a world that demands sacrifice?

    This is a must-listen for romantasy lovers, mythology enthusiasts, and anyone drawn to stories filled with power, emotion, and unapologetic heroines.

    🔥 IN THIS EPISODE, WE TALK ABOUT

    ✨ Jayci’s journey from attorney to full-time author.
    ✨ Balancing motherhood, career, and creative passion.
    ✨ Fighting imposter syndrome and learning to ignore the inner critic.
    ✨ Why finishing the book is the most important step for any writer.
    ✨ The inspiration behind The Realm of Four Kingdoms series.
    ✨ Reclaiming the nine-tailed fox myth from villain to heroine.
    ✨ Blending Korean folklore with modern American settings.
    ✨ Building a dual-world system with gods, mortals, and hidden realms.
    ✨ Writing a romantasy with equal weight on plot and romance.
    ✨ Crafting a love triangle with very different dynamics.
    ✨ Writing emotionally intense, high-stakes finales (Lightburn 👀). 
    ✨ Why readers can expect heartbreak—but ultimately, hope. 

    CONNECT WITH US

    🎙️ The Mythic Mic Podcast – @MythicMic
    👤 Bethany Amanda – @BethanyinFantasyland
    👤 Sara Santillan – @the_magical_quill
    📚 Jayci Lee – @authorjaycilee and https://www.jaycilee.com/

    ✨ If you enjoyed this episode, please rate and review. It helps more fantasy readers and aspiring authors find their way to The Mythic Mic.

    35 min
  • S.2 Ep. 42: BookTok Made Me Buy It: Katelyn Ilkani on how Calli is Changing Influencer Marketing for Authors

    🎙️ Welcome back to The Mythic Mic Podcast, where stories don’t just live on the page—they find their readers, build communities, and sometimes, go viral in ways no one expects.

    This week, hosts Bethany Amanda and Sara Santillan are joined by Mythic Mic rep Amara for a special resource episode featuring Katelyn Ilkani, the founder of Calli—an innovative platform transforming how authors and influencers connect in the world of book marketing. 

    Katelyn shares how a lifelong love of romance books and a background in tech and marketing led her to build Calli. Calli is a platform designed to solve a problem many readers and authors didn’t even realize they were struggling with: discovery. From the frustration of seeing the same books recommended over and over to recognizing the untapped potential of Bookstagram and BookTok, Calli was born out of a desire to connect the right books with the right audiences in a more meaningful way. 

    We dive into the evolving landscape of book marketing and why influencer marketing isn’t just a trend—it’s becoming the backbone of how books find readers. Katelyn breaks down the concept of “trust transfer,” where influencers lend their credibility to the books they recommend, and explains why this kind of authentic, word-of-mouth marketing outperforms traditional ads.

    Along the way, we explore what authors are getting wrong about marketing (hint: it’s not just about launch week), how influencers are shaping reader behavior, and why the future of book marketing is rooted in relationships, data, and community-driven discovery.

    🩸 Why are so many great books still getting lost in the algorithm?
    📚 What makes readers actually trust a recommendation enough to buy?
    🔥 And how can authors build momentum that lasts beyond a single launch?

    This is a must-listen for authors, influencers, and anyone curious about how books actually succeed in today’s digital landscape.

    🔥 IN THIS EPISODE, WE TALK ABOUT

    ✨ The origin story behind Calli and the problem it set out to solve. 
    ✨ How influencer marketing works and why it’s so powerful. 
    ✨ The concept of “trust transfer” and why it beats traditional ads. 
    ✨ What authors are getting wrong about marketing (and how to fix it). 
    ✨ Why marketing should be an ongoing strategy, not just a launch event. 
    ✨ The broken state of data in book marketing and what that means for authors. 
    ✨ How Calli creates a safe, structured ecosystem for author–influencer collaborations. 
    ✨ What deliverables authors can expect from influencer partnerships. 
    ✨ How influencers and authors build long-term relationships through campaigns. 
    ✨ The rise of street teams and how Calli is reinventing them (new features coming soon!). 
    ✨ Upcoming features like “Stacks” and curated reader discovery tools. 
    ✨ Where book marketing is headed in the next few years. 

    CONNECT WITH US

    🎙️ The Mythic Mic Podcast – @MythicMic
    👤 Bethany Amanda – @BethanyinFantasyland
    👤 Sara Santillan – @the_magical_quill
    📚 Calli – @Meet.Calli and https://meetcalli.com/

    ✨ If you enjoyed this episode, please rate and review. It helps more fantasy readers and aspiring authors find their way to The Mythic Mic.

    41 min

About The Mythic Mic Podcast

From the publisher's feed

Welcome to The Mythic Mic Podcast - a home for readers who dream in magic! Dive into the world of fantasy and romantasy with hosts Bethany Amanda and Sara Santillan, writers, storytellers, and book…