The N-I-L Hotline

On this episode of the NIL Hotline, we examine the bill that was put forward by Senators Tuberville and Manchin regarding name, image, and likeness...and whoo boy this one is a doozy. Lots of questionable legal frameworks, and some plain old disingenuousness masquerading as "fixing the system". We discuss the implausibility of some of the bill's highlights, and we talk about whether or not this has any chance at becoming a law down the road.

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The last couple of weeks have seen NIL become a hot topic in Washington, as NCAA leadership, college administrators, and coaches descend on Capitol Hill to lobby congressional members for a national NIL law --- one that might supercede the patchwork of state laws that have popped up in the last two years. We discuss the core problems with this approach, highlight how out of step a national NIL law for college athletes would be in relation to other individuals' right of publicity, and suggest some other alternatives for solving the stated problems of university leaders.

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On this episode we answer a listener question about how potential transfers in college sports find out about NIL opportunities at new schools. We then discuss the new EA Sports group licensing deal for the upcoming College Football game and talk about how that arrangement came to be, and what the payment of college athletes means. We also look at the type of athletic department job that deals directly with NIL opportunities.

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The NCAA and its member institutions are hoping for a federally-mandated solution to their NIL woes. Surely a national right-of-publicity law for college athletes is easy to argue for, right? Well, actually no. On this edition of the NIL Hotline, we delve into New York's new state law proposal, the NCAA and its member schools' peculiar thought processes in terms of congressional action, and the reality of how rights of publicity are handled in the United States today.

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On the latest NIL Hotline, we talk about some of the latest headlines in the NIL world, including:

Penn State's local business strategy with NIL

Hunter Dickinson's shockingly low NIL money deal at Michigan

Andy Dalton's plan to give money to all TCU athletes

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NIL laws have touched on a variety of unexpected areas, including how high school students are (or are not) allowed to profit off of their rights of publicity. Shifting political realities have led to high schoolers' rights being augmented, removed, or allowed, and we have seen star high school athletes going so far as to move to a different state in order to avoid overly restrictive NIL regulations. What's driving all of this, and how might we look at NIL items related to high school students in the near future?

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On this episode, we delve into some of the new NIL deals that have popped up recently, including Arch Manning's $0 in NIL money, Livvy Dunne's partnership with SI, and some others. We also discuss the opportunities for Olympic sport athletes to take advantage of NIL, and the unique business setup of collegiate sports in the USA. 

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On this episode of the NIL Hotline, Olivia joins us again and we talk about the nature of NIL deals with commercial enterprises, the money that the deals are worth, whether the companies are getting their money's worth in like-for-like dollars, and what other sorts of considerations enter into the NIL deal equation. Spoiler Alert: It's not always about the like-for-like dollars!

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A quick dive into some interesting NIL-related stories from the weekend, including:

• LSU's Angel Reece leading the way in terms of NIL Store sales through the Campus Ink partnership, via On3's Andy Wittry
• NCAA gymnasts and their NIL earnings potential, via FOS's Amanda Christovich

This leads into a larger discussion about the untapped revenue potential of women's college sports through traditional NCAA/Conference/School media deals, and how NIL has provided a release valve of sorts for money that can't otherwise make its way into the women's college sports environment.

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On this episode, we delve into the conflict between NIL Collectives, athletic departments, and donations, as noted in this On3 piece by Eric Prisbell.

What challenges face athletic departments as they try to effectively advise their donors and potential donors what to do with their money? What obstacles do the structures of universities present to the new model of revenue collection and distribution? These and other items are discussed

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