In the wake of the recent Atlanta shootings, stations across America have begun to reexamine how they cover Asian American and Pacific Islander-centric stories. Niala Boodhoo, host, Axios Today and past Asian American Journalist Association (AAJA) vice president and board member, details the history of AAPI hate crimes in America and discusses steps stations can take to accurately, fairly and safely cover these stories. Niala also talks about building bridges within the AAPI community and highlights several Asian reporters doing stalwart work in the field today.

Pediatrician Dr. Rhea Boyd, co-developer of THE CONVERSATION, a national campaign created to combat vaccine hesitancy and provide Black communities with information about COVID-19 vaccines, joins the podcast to discuss the program and tell broadcasters how they can help. Dr. Boyd also answers questions about the Johnson and Johnson vaccination pause and forthcoming COVID-19 vaccines for children.

Todd Kalman, senior vice president of sales, Marketron, discusses creating organizational workflows, executing successful platform and product launches and utilizing effective performance trackers in this deep dive into how broadcasters can structure digital to maximize revenue potential.

John Clark, executive director, PILOT, discusses the projects he and his team are currently working on including digital dashboard initiatives, voice platform innovations and the Next Gen TV rollout. Plus, John connects with Jason Friedlander, senior director, Product Marketing, Verizon Media, to preview upcoming Edge Technology for broadcasters research project findings.

Becky Brooks, president, Alliance for Women in Media and Heather Cohen, chair, Alliance for Women in Media and executive vice president, The Weiss Agency, detail all the impactful work the Alliance for Women in Media (AWM) has done in its 70 year history and discuss how the organization is well-positioned to support women across all media segments for decades to come. Plus, hear a few insightful personal and personnel management tips too!

Liliana Ranon, vice president, External Affairs, NAB, details real-world tactics for making personal connections, offers strategies for cultivating new and pre-existing relationships and outlines the direct and indirect benefits strong professional relationships yield.

Entrepreneur, Dallas Mavericks owner and “Shark Investor” on ABC’s “Shark Tank” Mark Cuban joins NAB’s Josh Miely for a wide-ranging discussion of broadcast topics. Hear Mark’s take on broadcast viewership, streaming, the current media ecosystem, small market radio, the stock market and more.

Tomas Martinez, owner and CEO of Solmart Media, shares how his stations have succeeded financially during the pandemic by rethinking business models, launching new programming and focusing on serving the community. Also, learn about all the resources at your fingertips in NAB's Vaccine Education Toolkit for Broadcasters.

Andrew Finlayson, executive vice president of Digital and Social Media Strategies and Dan Reines, senior vice president of Research, both from SmithGeiger, discuss the data behind NAB's Vaccine Education Toolkit for Broadcasters and map out station messaging best practices on the subject.

What a year it has been. As 2020 comes to a close, our season finale features 12 broadcast industry luminaries, on-air talents and executives sharing messages of perseverance, inspiration, hope and encouragement leading into 2021.