What if your consistency is actually causing your collapse? In today’s transmission, Erin unpacks the difference between being reliable and being regulated.

You’ll learn why visibility is an energetic equation—not an algorithmic one—and how to design a rhythm of showing up that your body can actually sustain. This isn’t about posting more.
It’s about creating coherence between your energy and your expression—so your message lands without draining you.

Your Next Steps:

• Work with Me: https://www.erintrafford.com/link-in-bio
• Grab the Story & Somatics Private Audio Vault: https://erintrafford.com/story-and-somatics
• Connect on Instagram: https://www.instagram.com/its.erintrafford
• Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
• Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA

In this episode of The Narrative Advantage, Erin unpacks what it really means to create space — in your body, your calendar, and your business. After a summer spent moving through kundalini, nidra, and myofascial release, she’s discovered that “structure” and “sweetness” aren’t opposites — they’re the essential rhythm of sustainable growth. Erin shares how she redesigned her schedule, her energy, and her decision-making by treating all of her time as personal time — and how that shift created more freedom, creativity, and resonance in her work. 🎧 In this episode:

• How movement reveals where your business is stuck
• The embodied link between structure and flow
• Why “creating space” is the most strategic move you can make
• Erin’s new approach to calendar design and leadership

Your Next Steps:

• Work with Me: https://www.erintrafford.com/link-in-bio
• Grab the Story & Somatics Private Audio Vault: https://erintrafford.com/story-and-somatics
• Connect on Instagram: https://www.instagram.com/its.erintrafford
• Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
• Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA

[Not part of Transmission Series] Money decisions that ignore your nervous system backfire. In this episode, I map a practical framework that links financial planning, body-based capacity, and creative freedom so your business can fund a finish line you actually reach. What we cover:

• Foundation → Finish Line: use profit allocation to buy options and pace.
• Capacity before tactics: why regulation sells better than scripts.
• From 5% to a real margin: set a floor (e.g., 20%) and model the path.
• Deprogramming “other people’s systems”: signs you’re outsourcing trust.
• Run your race: how to set pace, not just goals.
  
  What you’ll learn
  • A three-part lens for money: foundation, regulation, freedom
  • How to set a profit floor that actually moves you to your finish line
  • Why somatic capacity often sells better than new tactics
  • How to pace your year without losing the outcome
  • Journal prompts to reset your relationship with money and safety

Your Next Steps:

• Work with Me: https://www.erintrafford.com/link-in-bio
• Grab the Story & Somatics Private Audio Vault: https://erintrafford.com/story-and-somatics
• Connect on Instagram: https://www.instagram.com/its.erintrafford
• Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
• Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA

Most founders and teams blur the line between communication and marketing — and it’s one of the biggest reasons their message stops landing. In today’s Transmission, Erin unpacks the difference between these two forces, how they actually work together, and why understanding the distinction is critical if you want your story to resonate at scale. You’ll learn:

• Why marketing is about promotion, but communication is about embodiment
• How pressure, metrics, and time shape your marketing energy
• Why skipping the communication layer leads to burnout and confusion
• The real difference between a CMO and a CCO — and how both roles serve the story in unique ways

“Marketing sells the story. Communication protects it.” Plus: Erin shares a quick update — a special bonus drop on money mindset is also going live today.

Your Next Steps:

• Work with Me: https://www.erintrafford.com/link-in-bio
• Grab the Story & Somatics Private Audio Vault: https://erintrafford.com/story-and-somatics
• Connect on Instagram: https://www.instagram.com/its.erintrafford
• Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
• Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA

“Almost” feels safe.
Almost ready. Almost there. Almost successful.
But “almost” is a disguise — an identity your nervous system builds to keep you from expanding into who you actually are. In today’s transmission, Erin unpacks why “almost” is such a seductive trap for founders and creators, how it disguises itself as productivity and perfectionism, and what it really takes to cross the invisible threshold into enough.

This one cuts deep — into the block beneath the block — and offers the one question that will start to unravel it all.

Your Next Steps:

• Work with Me: https://www.erintrafford.com/link-in-bio
• Grab the Story & Somatics Private Audio Vault: https://erintrafford.com/story-and-somatics
• Connect on Instagram: https://www.instagram.com/its.erintrafford
• Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
• Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA

What if you stopped squeezing yourself into a niche and instead showed up as the whole version of you? In today’s transmission, I talk about the myth of “niching down,” what it costs us energetically, and how to flip the script to become a niche of one.

I also pull a card from the Super Attractor deck and explore how practicing good-feeling thoughts can shift our ability to receive, stay safe, and drop the masks that keep us small. This isn’t about hacks. This is about devotion, practice, and building a brand that feels complete.

Your Next Steps:

• Work with Me: https://www.erintrafford.com/link-in-bio
• Grab the Story & Somatics Private Audio Vault: https://erintrafford.com/story-and-somatics
• Connect on Instagram: https://www.instagram.com/its.erintrafford
• Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
• Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA

In business, inertia feels safe — but it’s the fastest way to lose momentum. In this episode of the Transmission Series, Erin unpacks how your business mirrors your internal state, why your message may be attracting the wrong clients, and the subtle shifts that turn stuck energy into aligned movement. From updating her website to confronting the patterns that pull in “broke buyers,” Erin shares the hidden costs of inertia and why movement — even imperfect — is always the better investment.

• Why inertia feels safer than movement (and why that’s a trap).
• The subconscious ways your story attracts “broke buyers.”
• How Erin’s updated website became a mirror for deeper alignment.
• The link between physical movement and business momentum.
• The devotional: you can’t run from what you want, or who you are.

Your Next Steps:

• Work with Me: https://www.erintrafford.com/link-in-bio
• Grab the Story & Somatics Private Audio Vault: https://erintrafford.com/story-and-somatics
• Connect on Instagram: https://www.instagram.com/its.erintrafford
• Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
• Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA

Ever shared something real and immediately felt the urge to take it back?
That’s the vulnerability hangover effect.

In today’s Transmission, Erin pulls back the curtain on what happens after we show up authentically: the sweaty palms, the urge to over-engineer, the hours of re-watching and critiquing ourselves.

She shares how this perfectionism is less about performance and more about a hidden desire to be witnessed. Along the way, Erin unpacks a Course in Miracles teaching—“planning is a defense against the truth”—and explores how our layers of expectation keep us bound in fear when what we actually crave is faith.

If you’ve ever felt stuck between the tension of faith and fear, this conversation is for you.

Your Next Steps:

• Work with Me: https://www.erintrafford.com/link-in-bio
• Grab the Story & Somatics Private Audio Vault: https://erintrafford.com/story-and-somatics
• Connect on Instagram: https://www.instagram.com/its.erintrafford
• Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
• Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA

Erin Trafford launches a brand new experiment: the Transmission Series. Instead of strategies, scripts, or step-by-step content, she’s committing to 31 days of raw, unplanned transmissions—an exploration of ritual, presence, and truth in leadership. In this first installment, Erin shares:

• Why planning can be a defense against truth (inspired by A Course in Miracles)
• The difference between performance and presence in business storytelling
• How narrative advantage actually begins with awareness of your inner stories—not tactics
• Why permission to be whole creates stronger decisions than any marketing framework

This series is about being, not reaching. About rooting down, not chasing. And about remembering that your story is more than strategy.

Your Next Steps:

• Work with Me: https://www.erintrafford.com/link-in-bio
• Grab the Story & Somatics Private Audio Vault: https://erintrafford.com/story-and-somatics
• Connect on Instagram: https://www.instagram.com/its.erintrafford
• Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
• Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA

Creative business is full of bad money advice dressed up as empowerment. It sounds brave. It drains profit. In this episode, I bust the five biggest money myths I see on repeat in creative industries. You’ll hear where these ideas came from, why they keep good people stuck, and the practical truths that build stability and scale. Preview

• “Charge what you’re worth” vs. pricing to your market + positioning
• “Spend before you have it” vs. spend with a plan to earn it back
• “Raising rates = growth” vs. net profit as the only scoreboard
• “Hire before you’re ready” vs. right hire, right system, right time
• “Solo = more flexibility” vs. building for optionality and potential exit

What you’ll learn

• A simple pricing equation that outperforms “charge your worth”
• How to tie any investment to an earnings plan
• A fast profit check for your current offer stack
• A pre-hire readiness list that prevents expensive mistakes
• How to create flexibility beyond solopreneur season

Your Next Steps:

• Work with Me: https://www.erintrafford.com/link-in-bio
• Grab the Story & Somatics Private Audio Vault: https://erintrafford.com/story-and-somatics
• Connect on Instagram: https://www.instagram.com/its.erintrafford
• Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
• Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA