For the first time, South Africa’s influencer marketing landscape has been mapped in a comprehensive benchmark report designed to empower both brands and influencers. YOUKNOW Technologies, South Africa’s leading marketing technology and analytics provider, has teamed up with The Racket Club, an integrated experiential agency, to release the 2024 South African Influencer Benchmark Report. To get more info on this report, I am joined on the line by…
GUEST: Braden Smulders, head of digital at The Racket Club and lead on the survey