The Nativa Podcast

 With the NBA Playoffs around the corner, conversations about basketball teams are on the rise. In this report we analyzed conversations from Black and Hispanic NBA basketball fans talking about four different teams; the Brooklyn Nets, the Golden State Warriors, the Los Angeles Lakers, and the Philadelphia 76ers. This report provides insights including how the Nets were the most popular amongst the younger audience while also leading in negative sentiment. 

Download the Free Report to find out more. 

https://oyeintelligence.com/project/how-basketball-drives-conversations-for-black-and-hispanic-consumers/ 

In this podcast we dipped into conversations about Mexican Fast Food Chains such as Chipotle, Taco Bell, Qdoba, and Del Taco. In this podcast we discuss peoples' opinions, sentiments and more about these different Mexican chains and the different gripes they may have regarding flavors, service, and portion size.  

Download the Free Report at: https://oyeintelligence.com/project/insights-into-mexican-fast-food-chains/ 

As the days are warming up, outdoor activities such as grilling become a hot topic! In this podcast, we discuss the conversations multicultural audiences have online surrounding three grill companies, and the different campaigns in which they are involved.  Join us in this podcast as we segment the audience interacting with Weber, The Big Green Egg, and Traeger Grills.  

Download the report and follow along: https://oyeintelligence.com/project/multicultural-grilling-habits/ 

There are two major brick and mortar pet stores that consumers can choose from, PetSmart & Petco. To better understand the pet care industry, we took a look at conversations about both brands from pet owners of diverse backgrounds. Using the business intelligence social listening platform from O.Y.E., we were able to segment the audience by ethnicity, age, gender, sentiment, and more. Join us as we examine how the conversation differs when people are discussing how they spoil their furry friends. 

Like what you see? download the free short study here: https://oyeintelligence.com/project/petsmart-vs-petco/

Want to watch instead? Videocast is here! https://www.youtube.com/watch?v=Rox61TqL_JU

In the United States, if you are using a rideshare app, you are either using Uber or Lyft. To better understand the rideshare industry, we took a look at conversations about both brands as segmented by the social listening tool O.Y.E. Intelligence. Join us as we examine how the conversation varies when diverse people discuss how to get from point A to point B. 

Like what you see? download the free short study here: https://oyeintelligence.com/project/rideshare-apps-among-diverse-audiences/

Want to watch instead? Videocast is here! https://www.youtube.com/watch?v=TqZ1XNeU-WU&t=1410s

This week the podcast fulfills a fascinating report on food delivery applications including Postmates, UberEats, DoorDash, Grubhub, and Instacart. We take a look at conversations regarding these brands and analyze their sentiment and engagement across multiple ethnicities. Listen here as we detail how the conversation differs among diverse consumers when talking about prices and favorite foods. 

Like what you see? download the free short study here: https://oyeintelligence.com/project/delivery-applications-and-black-audiences-a-multicultural-analysis/

Want to watch instead? Videocast is here! https://www.youtube.com/watch?v=EIMoi_b93Sc&t=4s

We kick off this episode by analyzing many of the most talked-about advertisements from Super Bowl LV. Natasha, Eric, and Joshua review their findings from the business intelligence tool O.Y.E. which segments the audience by ethnicity, age, gender, sentiment, and more to gain a deeper understanding of conversations about these pricey ads. Join us as we examine how the conversation differs when talking about chip brands to car brands and all those in between.

Like what you see? download the free short study here: https://oyeintelligence.com/project/super-bowl-ads-and-hispanic-audience/

Want to watch instead? Videocast is here! https://www.youtube.com/watch?v=dVYIx_Ej_ec&t=331s

Join in on this podcast where we break down our latest market analysis reviewing conversations from diverse audiences who are talking about the Coronavirus vaccine. Using the business intelligence tool from O.Y.E. we were able to segment the audience by ethnicity, age, gender, sentiment, and more to deeper understand the multicultural consumer. Listen to this timely episode on vaccination among diverse communities in the U.S.

Download the Report to follow along at https://oyeintelligence.com/project/super-bowl-ads-and-hispanic-audience/

Watch our videocast here: https://www.youtube.com/watch?v=z-RsiAtG6Ds

In 2020 gyms would go back and forth between being closed and open due to the restrictions set during the Covid-19 pandemic. In this social media analysis via the O.Y.E. social listening platform, we took a look at what consumers had to say about top gym brands including 24 Hour Fitness, Gold's Gym, LA Fitness, Lifetime Fitness, and Planet Fitness. Join us in this exercise of social listening conversation analysis.

Like what you see? download the free short study here: https://oyeintelligence.com/project/gyms-multicultural-analysis/

Want to watch instead? Videocast is here! https://www.youtube.com/watch?v=EBjzsWVlhPg

With the NFL Playoffs coming to an end, we decided it would be a good time to take a look at how diverse audiences interact with different NFL teams on social media. With this social listening analysis provided by O.Y.E. Intelligence, we were able to see different team rivalries, fan's support for their favorite team, and how diverse audiences generally discuss the NFL Playoffs. Listen in for a trip into the sports world from a multicultural perspective.

Want to watch instead? Videocast is here! https://www.youtube.com/watch?v=ewLK7OnE9tg