The Nativa Podcast

In this episode of The Nativa Podcast, we collected insights regarding which superheroes multicultural consumers are interacting with. We compared the conversation surrounding Marvel and DC titles, gathering conversations about all industries that these comic brands take part in. The discussions analyzed by the O.Y.E. social listening tool held excitement for upcoming movies and shows, fan-favorite characters, as well as others who were enjoying playing the newest video game from Marvel. Join us for an exploration of the multicultural consumer in regards to top comic brands.

Like what you see? download the free short study here: https://oyeintelligence.com/project/whos-winning-the-comic-book-rivalry-marvel-vs-dc-a-social-listening-analysis/

Want to watch instead? Videocast is here! https://www.youtube.com/watch?v=ET_pqKipeBs&t=175s

In this episode, we collected insights regarding which popular car brands diverse consumers are discussing online. The car brands which were analyzed using the O.Y.E. social listening tool in this report are BMW, Chevrolet, Ford, Honda, Nissan, and Toyota. The people driving the conversation mentioned topics such as support for their favorite brand, asking for opinions regarding a car choice, and giving their opinion on other people's cars. Join us for a listen on what steers conversation among hard-to-reach audiences.

Like what you see? download the free short study here: https://oyeintelligence.com/project/what-are-minorities-driving-a-social-media-analysis-of-popular-car-brands/

Want to watch instead? Videocast is here! https://www.youtube.com/watch?v=tgVnDDRYgUY

Continuing our discussion from last week's episode on working from home in the Covid-era, we asked Dr. Joyce Chen to come on the show and give her first-hand perspective on how remote work has changed the professional landscape and by extension how women have been impacted by these changes. Has this nationwide adjustment done more harm than good? Find out more in this episode.

Want to watch instead? Videocast is here! https://www.youtube.com/watch?v=fzOCg6m_47g

Amid the COVID-19 spread, most people’s daily life activities had to change. Working from home has become a popular conversation topic since the majority of professionals had to adjust to a new work-from-home environment.  

This analysis was extrapolated from a data set of 21,916 conversations on Twitter, of which 1,615 were from verified Hispanics and 1,786 were from verified Black Americans. All data was analyzed to gain a deeper perspective of how diverse consumers discuss working from home.

Like what you see? download the free short study here: https://oyeintelligence.com/project/working-from-home-during-covid-19/ 

Want to watch instead? Videocast is here! https://www.youtube.com/watch?v=Xvig-XaXVTw

This report is the third iteration of our social listening following the minority voter intent during the presidential election. We used to same data collection process of filtering conversations about the candidates by those who mention a variation of the word vote within close proximity of the candidates name. This allowed us to mostly gather tweets signifying voting intent, allowing us to gain better understanding of who has the minority vote this presidential election.

Like what you see? download the free short study here: https://oyeintelligence.com/project/minority-vote-presidential-election/ 

Want to watch instead? Videocast here: https://www.youtube.com/watch?v=nDIgxcZ-p1s

Gamescom is an annual video games trade fair normally held in Germany however, amidst the pandemic, they chose to move the event to being purely digital attracting more than 2 million simultaneous spectators to the even from around the world. Download the Report to find out more!

Want to watch instead? Videocast here: https://www.youtube.com/watch?v=nDIgxcZ-p1s

Over the past few months, there have been many new shows and movies being introduced to Disney+, attracting new costumers and sparking conversations. These conversations were analyzed by O.Y.E. to find Disney+ entertainment and conversational trends to better understand what consumers say about their watching preferences.

Interested in the report we just looked at? Want to download it for free? Just click here.

Watch our videocast here: https://www.youtube.com/watch?v=ZC5noxn5TVY

What does it mean to be body positive? This question has many answers among different cultures, so what are they saying? Join us on this episode of the Nativa Podcast where we discuss the multicultural conversation around body positivity.

Interested in the report we just looked at? Want to download it for free? Just click here. 

Want to watch instead? Videocast is here! https://www.youtube.com/watch?v=5U2aYOS3GLI

As November 3rd grows close, the 2020 presidential candidates are deeply embedded in the conversations of Hispanic and Black voters. Join us as we take a deep dive into what these minority groups are ACTUALLY saying about Trump and Biden.

Interested in the report we just looked at? Want to download it for free? Just click here.

Want to watch instead? Videocast is here! https://www.youtube.com/watch?v=C_fd_9vDEBw

As the economy is starting to reopen and things slowly begin to turn back to normal, we wanted to see what the multicultural audience had to say. This week's topic centers around the reopening of the NBA and what fans are saying on twitter, enjoy!

Interested in the report we just looked at? Want to download it for free? Just click https://www.youtube.com/watch?v=s5o2r94Shig