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The Natural View
The Natural View episodes
- The Natural View: RIBUS' Alicia Kasch Bringing New Perspectives to Generational Leadership
In the July 2025 print and digital issue of WholeFoods Magazine, we spotlight leading companies in the natural products industry, including RIBUS. And in this episode of The Natural View, we talk with Alicia Peirce Kasch, Vice President of RIBUS, to learn more about the third-generation family business. For more insights from RIBUS, enjoy this leadership profile: https://www.wholefoodsmagazine.com/ar... *Content sponsored by RIBUS.
32 min - The Natural View: NØØT Founder Brings Aspirational Approach to Brand's Holistic Products
In this episode of The Natural View, discover a new supplement company that is positioning itself at the nexus of nature and science. Our guest is Dia Schwarz, Founder of NØØT. Tune in to learn about:
- Schwarz's background in neuroscience and alternative medicine, and what led her to launch a supplement company.
- The origin of the name NØØT.
- The role education plays in reorienting consumers to a proactive rather than a reactive approach to daily well-being.
- How Schwarz conceived of the NØØT product line.
- How Schwarz personally embodies the NØØT philosophy in her daily life.
- How to identify clean vs. potentially harmful products.
- The danger of overpromising in the supplement world, and the best practices NØØT follows to build trust.
Content sponsored by NØØT.
23 min - Innovating in 2 Key Areas of the Natural Market: Probiotics & Sodium Reduction
In this episode of the Natural View, we welcome Amy Wescott, Manager of Operations and Supply Chain at Church & Dwight, to discuss the evolution of ARM & HAMMER. Tune for to learn about:
- Probiotics and Arm & Hammer’s approach with Evolved Probiotics.
- How bio-transformational probiotic strains work to enhance nutrient absorption and provide greater nutritional benefits for consumers.
- The latest trends and science in sodium reduction.
- How bakers are reducing sodium while maintaining product quality.
- Increasing pressure on brands to meet consumers' growing demand for healthier, more functional products, and how Arm & Hammer is positioned to help brands deliver on these needs.
Content sponsored by Church & Dwight.
14 min - NOW's Industry-Wide Commitment to Supplement Quality & Transparency
In this episode, we take a deep dive into safety, quality control, and the importance of transparency in the natural products space with Katie Banaszewski, Senior Director of Quality at NOW Foods. Tune in for a discussion on:
- Concerns around adulteration and contamination in the supplement industry, and how NOW’s in-house testing helps protect against these issues.
- Some of the challenges labs face in maintaining rigorous standards, and how NOW deals with these challenges.
- Key takeaways from NOW Foods' testing of supplements sold on Amazon.
...and more.
*Content sponsored by NOW Foods.
26 min - The Natural View: Innovating in 2 Key Areas of the Natural Market: Probiotics & Sodium Reduction
In this episode of the Natural View, we welcome Amy Wescott, Manager of Operations and Supply Chain at Church & Dwight, to discuss the evolution of ARM & HAMMER. Tune for to learn about:
- Probiotics and Arm & Hammer’s approach with Evolved Probiotics.
- How bio-transformational probiotic strains work to enhance nutrient absorption and provide greater nutritional benefits for consumers.
- The latest trends and science in sodium reduction.
- How bakers are reducing sodium while maintaining product quality.
- Increasing pressure on brands to meet consumers' growing demand for healthier, more functional products, and how Arm & Hammer is positioned to help brands deliver on these needs.
Content sponsored by Church & Dwight.
14 min - Shaheen Majeed on Leading Sabinsa's Evolving Future
In the July 2024 print and digital issue of WholeFoods Magazine, we spotlight leading companies in the natural products industry, including Sabinsa. And in this episode of The Natural View, we talk with Shaheen Majeed, Global CEO and Managing Director of the Sami-Sabinsa Group, to learn more about the company, get updated on recent developments, and explore what's on the horizon.
*Content sponsored by Sabinsa.
33 min - What the Paleo Diet Really is and Why It's More Relevant Than Ever
In this episode, we talk with Trevor Connor, CEO of The Paleo Diet, and Dr. Griffin McMath, The Paleo Diet’s Head of Content. Tune in to learn about:
- The Paleo Diet's health-advocacy mission
- Key research and benefits- Who the new Paleo Diet brand serves- Resources offered on ThePaleoDiet.com- 2025 trends in the nutrition space.- and more!*Content sponsored by The Paleo Diet.
54 min - Dr. Jeffrey Burke on Regenerative Agriculture & the Evolution of Holistic Health
Dr. Jeffrey Burke, Director of Education, Kokora, discusses his 40+ plus years in the natural products industry, sharing his accomplishments, journey, and how he is able to maintain his positivity. Dr. Burke also discusses: *His partnership with Kokora and the regenerative movement. *His cross-country journey educating natural products retailers and consumers, and what's he learned on his travels. *Emerging trends for 2025 and beyond. ...& much more!
37 min - Lily of the Desert, Leading with Tradition + Fresh Perspectives
In this episode of The Natural View, we talk with Kathryn Kelly, Marketing Manager of Lily of the Desert, about leadership and mentorship at Lily of the Desert. Kelly also previews upcoming initiatives and products, success strategies, and a preview of what to look forward to at Natural Products Expo West 2025! *Content sponsored by Lily of the Desert
17 min - NV - TSI Group SupplySide West Edition 2024: Strategies for Healthy, Active Aging
In this special episode of The Natural View from SupplySide West, Shawn Baier of TSI Group talks with Maggie Jaqua of WholeFoods Magazine and Todd Pauli of 24 Stories Marketing about:
- The shift in recent years from anti-aging to healthy aging and active aging.
- Why muscle health is such an important part of a proactive approach to healthy aging.
- The popularity of GLP-1 receptor agonists for weight management.
- The science of how myHMB helps counteract muscle loss, including a recent clinical study published in Nutrientslooking at HMB + vitamin D3.
- Why myHMB is often combined with vitamin D.
- The benefits of innovative FZZR Technology, and how it can help brands meet consumer demands for convenience and efficacy. Content sponsored by TSI Group.
19 min
About The Natural View
From the publisher's feed
From Wholefoods Magazine & 24 Stories Marketing - The latest in natural health and wellness featuring the leading brands and innovators in the natural products industry.