You have been told to open up. You did not, and this is the episode about why that advice was never going to reach you.
Neil Smith ran some of the biggest production companies in the UK, making The Apprentice, Grand Designs and The Undatables, and dozens of shows with Bear Grylls. At fifty he remortgaged his house and left to build Mettle, a men's mental health and mental fitness app, with Bear Grylls as co-founder and Imperial College behind the content.
He suffered from depression through his twenties and told nobody for ten years. In this conversation he explains the statistic that made him leave television, why the advice to talk more does not reach the men who need it, the three reasons men gave for avoiding help, and what a digital front door has to look like before a man will walk through it.
00:00 A Woman Tells Eight People, A Man Tells No One
00:44 Meet Neil Smith And Mettle, The Mental Fitness App Built For Men
02:24 From Britain's Biggest TV Shows To Bear Grylls As Co-Founder
04:38 Turning 50, His Father's Death, And Walking Away From The Top
05:44 Meditation At Eleven, Depression, And Ten Years Of Silence
07:15 Suicide Is The Biggest Killer Of Men Under 50, And Why "Just Talk" Fails
08:51 Meet Men Where They Are: The Undateables And The Digital Front Door
11:22 Too Female, Too Woo, Nothing Wrong With Me: The Three Objections
13:46 What Using Mettle Is Like, And The Randomized Trial Behind It
16:36 The Man Who Walked His Daughter Down The Aisle
18:39 From Safety To Community: Maslow's Hierarchy Inside An App
21:29 The Flossing Story: Accountability Beats Fear
24:20 Six Weeks And Five Minutes A Day: Habits That Stick
28:32 Investing In Mettle And Bringing It To America
33:54 How Early-Stage Investors Get Their Money Back
Neil Smith and Mettle:
๐ https://www.bemettle.com
๐ธ https://www.instagram.com/be.mettle/
๐ผ https://www.linkedin.com/in/neil-s-smith/
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๐ Host
Steve Sapourn
Podcast Host & Trauma Educator
LinkedIn - https://www.linkedin.com/in/steve-sapourn-642215118/
Instagram - https://www.instagram.com/theneurosjourney/
YouTube - https://www.youtube.com/@TheNeurosJourney
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๐ค Guest
Neil Smith - https://www.bemettle.com
๐ธ Instagram - https://www.instagram.com/be.mettle/
๐ผ LinkedIn - https://www.linkedin.com/in/neil-s-smith/