Why Won’t They Pay Me What I’m Worth? by Rodney Koop (Audiobook Series)

If your service company isn’t stacking cash, this book is for you. Rodney Koop reveals why homeowners hesitate to pay—and how to sell the way they already buy. Whether you’re in HVAC, plumbing, electrical, or another trade, you’ll learn how to charge what you're really worth.

📖 Read along here: ⁠⁠⁠⁠Click to open the book⁠⁠⁠⁠

About the Author:

Rodney Koop is the founder of The New Flat Rate, the first in-home menu pricing system for contractors. With over 30 years of experience founding and selling service businesses, he's also a Master Electrician, motivational speaker, and entrepreneur who knows what it’s like to struggle—and how to win.

Today we sat down with Alyssa McCoy, Market Development Manager at Owens Corning, to talk about how HVAC contractors can unlock a brand-new stream of high-margin revenue through insulation. From real-life success stories of contractors who went from zero to fully booked installation crews, to the power of comfort-driven sales, we dive into how the AirCare program helps service businesses grow, even during slow seasons. If you're looking for a sustainable way to add value, boost cash flow, and put your customers at ease—you don't want to miss this episode.

Social Media Links:

Instagram

TNFR- ⁠https://www.instagram.com/thenewflatrate⁠

Owens Corning- https://www.instagram.com/weareowenscorning/?hl=en

Facebook

TNFR- ⁠https://www.facebook.com/TheNewFlatRate⁠

Owens Corning- https://www.facebook.com/WeAreOwensCorning/

LinkedIn

TNFR- ⁠https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=all⁠

Owens Corning- https://www.linkedin.com/company/owens-corning/

Alyssa McCoy- https://www.linkedin.com/in/alyssa-mccoy/

YouTube

Owens Corning- https://www.youtube.com/@owenscorning/

Links and Resources:

⁠thenewflatrate.com⁠

AirCare HVAC Contractor Program Form

Why Won’t They Pay Me What I’m Worth? by Rodney Koop (Audiobook Series)

If your service company isn’t stacking cash, this book is for you. Rodney Koop reveals why homeowners hesitate to pay—and how to sell the way they already buy. Whether you’re in HVAC, plumbing, electrical, or another trade, you’ll learn how to charge what you're really worth.

📖 Read along here: ⁠⁠⁠Click to open the book⁠⁠⁠

About the Author:

Rodney Koop is the founder of The New Flat Rate, the first in-home menu pricing system for contractors. With over 30 years of experience founding and selling service businesses, he's also a Master Electrician, motivational speaker, and entrepreneur who knows what it’s like to struggle—and how to win.

Today we sat down with Josh Teekell, the founder of SmartAC, to talk about how to turn your maintenance department into a profit center, boost service agreement success, and make sure you're the one customers call when something breaks—not Google.

Social Media Links:

Instagram

TNFR- https://www.instagram.com/thenewflatrate

SmartAC- https://www.instagram.com/smartachome/?hl=en

Facebook

TNFR- https://www.facebook.com/TheNewFlatRate

SmartAC- https://www.facebook.com/SmartACHome/

LinkedIn

TNFR- https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=all

SmartAC- https://www.linkedin.com/company/smartac-com-inc/

YouTube

SmartAC- https://www.youtube.com/@SmartAC-com

Links and Resources:

thenewflatrate.com

smartac.com

Why Won’t They Pay Me What I’m Worth? by Rodney Koop (Audiobook Series)

If your service company isn’t stacking cash, this book is for you. Rodney Koop reveals why homeowners hesitate to pay—and how to sell the way they already buy. Whether you’re in HVAC, plumbing, electrical, or another trade, you’ll learn how to charge what you're really worth.

📖 Read along here: ⁠⁠Click to open the book⁠⁠

About the Author:

Rodney Koop is the founder of The New Flat Rate, the first in-home menu pricing system for contractors. With over 30 years of experience founding and selling service businesses, he's also a Master Electrician, motivational speaker, and entrepreneur who knows what it’s like to struggle—and how to win.

What does it really take to grow a profitable service business? In this episode of The New Flat Rate podcast, President Danielle Putnam breaks down what “money in the bank” actually means for contractors—and why growing your company the right way starts with a solid financial foundation. From simple savings strategies to smart marketing moves and service call tactics that actually work, Danielle shares the exact steps contractors can take today to build a stronger, more secure business.

0:00 - Introduction


0:30 - Money in the bank

1:05 - Growing from a position of strength

2:52 - Rules to grow your savings

5:22 - Let’s go back to the basics

6:36 - The discipline to save

9:07 - Story time with Rodney Koop

10:23 - Start small

11:51 - Generating extra money - service call options

12:22 - So, where do you start

15:52 - Your techs don’t need to upsell

17:19 - Securing the base - marketing

18:25 - 3 simple marketing tips

20:17 - Track your results

20:43 - TNFR gift

21:35 - Start small, think big

22:31 - Closing

Links and Recourses:

To learn more about The New Flat Rate- thenewflatrate.com

Fun-bound kit- https://app.hubspot.com/payments/tYZ4sz9TgZ9bYkdJ?referrer=PAYMENT_LINK

Profit First by Mike Michalowicz- https://a.co/d/gEFpilh

Foundation Wealth- https://foundationwealth.com/

Why Won’t They Pay Me What I’m Worth? by Rodney Koop (Audiobook Series)

If your service company isn’t stacking cash, this book is for you. Rodney Koop reveals why homeowners hesitate to pay—and how to sell the way they already buy. Whether you’re in HVAC, plumbing, electrical, or another trade, you’ll learn how to charge what you're really worth.

📖 Read along here: ⁠Click to open the book⁠

About the Author:

Rodney Koop is the founder of The New Flat Rate, the first in-home menu pricing system for contractors. With over 30 years of experience founding and selling service businesses, he's also a Master Electrician, motivational speaker, and entrepreneur who knows what it’s like to struggle—and how to win.

Today we sat down with Jennifer Bagley, the CEO of CI Web Group, Inc., to talk about how she would rebuild a service business from scratch using AI, strategy, and smart leadership.

Links and Resources:

⁠Download the checklist HERE

thenewflatrate.com

ciwebgroup.com/

ciwebgroup.com/request-a-workshop/

Why Won’t They Pay Me What I’m Worth? by Rodney Koop (Audiobook Series)

If your service company isn’t stacking cash, this book is for you. Rodney Koop reveals why homeowners hesitate to pay—and how to sell the way they already buy. Whether you’re in HVAC, plumbing, electrical, or another trade, you’ll learn how to charge what you're really worth.

📖 Read along here: Click to open the book

About the Author:
Rodney Koop is the founder of The New Flat Rate, the first in-home menu pricing system for contractors. With over 30 years of experience founding and selling service businesses, he's also a Master Electrician, motivational speaker, and entrepreneur who knows what it’s like to struggle—and how to win.

Today we sat down with Robert Plank, the founder of DFY Podcast, to talk about all things podcasts and how it can help contractors!

Links and Resources:

tnfr.us

https://www.dfypodcast.com/⁠

https://www.dfypodcast.com/contractors/