In this short but powerful episode, Matt Koop takes on the “superhero complex” in the trades. Are you giving away too much on the job—your time, your expertise, maybe even parts—just to feel like the hero? Matt breaks down what techs are really sacrificing when they try to save the day and why shifting from “superhero” to trade professional is the key to long-term success.

If you’ve ever left a jobsite wondering if you did too much for free, this one’s for you.

Links and Resources:

Schedule a demo here- https://thenewflatrate.com/daily-demo/

In this podcast Danielle talks with Ben Middleton about what's to come with A2L refrigerant in the industry!Links and Resourceshttps://www.daikinapplied.com/https://daikincomfort.com/https://r32reasons.com/https://www.hvaclearningcampus.com/Subscribe to Ben's podcast: https://www.youtube.com/@acceleratedhvacsuccess6915Learn More about The New Flat Rate by visiting https://thenewflatrate.com/learn-more-t-n-f-r/ or by calling us at 706-259-8892.

Ever hired someone with all the right skills who still tanked your team's morale? You're not alone! In this no-fluff episode, Danielle Putnam gets real about why those "core values" hanging on your shop wall aren't keeping your best techs from walking out the door.

Joining the conversation are Gregory Gabler, who grew his plumbing business from scratch in just three years, and Hayden Gifford, who learned the hard way that one bad apple can spoil your whole team. These guys don't just talk theory—they share the trenches with you every day.

You'll discover:

- A dead-simple exercise to identify what makes your A-players tick (hint: it's not pizza parties)

- Why desperation hiring is costing you WAY more than just a bad hire

- The "three interview rule" that could save your business thousands

- How to know if your core values are actually working or just collecting dust

- Real stories of what happens when values clash (spoiler: it ain't pretty)

If you're tired of the revolving door of employees and ready to build a team that sticks around, this episode is your roadmap. No corporate BS—just straight talk about what actually works.

KEY TAKEAWAYS FOR ESSENTIAL SERVICE BUSINESS OWNERS

- How to identify core values that actually represent your best team members

- Why quick fixes and wall plaques aren't enough to establish real company values

- How one bad cultural fit can negatively impact your entire team's performance

- What steps to take to implement a structured hiring process that avoids desperation hires

- How to build retention strategies that start before an employee's first day

In this episode of The New Flat Rate podcast, Danielle Putnam, President of The New Flat Rate, chats with Paul Maskill from The Blue Collar Advisors about mastering pricing for contractors. They discuss the importance of knowing your numbers, avoiding underpricing, and using tools like the Blue Collar Pricing Calculator to help contractors stay profitable.

Links and Resources:

https://thenewflatrate.com/podcast/

https://thebluecollaradvisors.com/

https://thebluecollaradvisors.com/price/

In this episode of The New Flat Rate podcast, Danielle talks to LMH’s Founder & CEO, Danny Braught, about how contractors can elevate their marketing strategies using a mix of traditional and cutting-edge techniques. Danny shares actionable insights on neighborhood marketing, including the power of yard signs, door hangers, and A-frame displays to build trust and attract new customers. He also delves into the future of search with AI-driven tools like ChatGPT and SearchGPT, emphasizing how contractors can adapt to stay ahead in an evolving digital landscape. Tune in to discover practical tips to boost visibility, increase customer engagement, and position your business for success in the modern era!

In this episode of The New Flat Rate podcast, Danielle talks to Online Access’s Director of Sales & Marketing, Colleen Keyworth, about the challenges contractors face in staying consistent with their marketing. They discuss how contractors can develop a marketing strategy that aligns with their goals, the importance of maintaining a steady presence, and how to avoid the common pitfalls of reactive marketing. Colleen shares actionable tips and insights to help contractors take control of their marketing efforts and build a sustainable, long-term approach to growing their business.

Links and Resources:

https://thenewflatrate.com/podcast/

hvacwebsites.com

In this episode of The New Flat Rate podcast, Matt talks to Haven’s Founder, Kevin Hart, about new tools in the world of IAQ.

https://thenewflatrate.com/podcast/

https://haveniaq.com/

https://www.trutechtools.com/

https://pro.haveniaq.com/

In this episode of The New Flat Rate podcast, Matt talks to Ruby’s Partner Account Manager, Sarah Allen, about creating transparency internally with your company and externally with you and your customers.

For $150 OFF your package go to get.ruby.com/thenewflatrate

Show Notes:

[0:50] How can Ruby take away stress in the office?

[10:35] What makes Ruby different to feel more like a home company sound and touch?

[20:15] How does Ruby fit with large companies and small companies?

[23:50] How flexible is Ruby?

Links and Resources:

Ruby.com

In this episode of The New Flat Rate podcast, Matt talks to Company Cam’s Business Development Lead Claire Ficke about creating transparency internally with your company and externally with you and your customers.

Show Notes:

[2:37] Why should I consider using Company Cam?

[19:40] How does Company Cam make me more money?

[27:55] What is Company Cams relationship with big CRM’s?

Links and Resources:

For 50% OFF your first 2 MONTHS go to CompanyCam.com/Claire

CompanyCam.com

Download Company Cam on your App/Play Store today for a 14 day FREE trial!

In this episode of The New Flat Rate podcast, Matt talks to KGG Consulting Founder Ken Grubbs about IAQ and new steps KGG is using going forward with that industry

Show Notes:

[02:28] What new steps is KGG Consulting bringing to the indoor air quality industry?

[06:40] Where to start with indoor air quality

[12:30] What resources does KGG bring to the table with training?

[16:37] How are contractors going to know which IAQ products they need to put into the customers home?

[18:51] How do I market IAQ to customers?

[24:06] Does KGG help to get a company started with online marketing?

[25:56] Where does KGG Consulting cover in the country?

[28:17] Free HVAC and IAQ content websites

[30:30] Conclusion

Links and Resources:

TNFR.us

KGGConsulting.com

HVACContent.com

IAQ.Works.com