If you ask any tech employee about their dream company to work at, it’s usually a Microsoft or a Google or a cool startup. Nobody aspires to work at a healthcare company or a bank, really. It’s where you end up. Not choose. At least that’s the perception all around.

But what if I tell you, you’ve been looking at the talent market all wrong? That the cold sectors of yesterday — manufacturing, BFSI, FMCG companies, and so on — are the hot sectors of today. Companies, across sectors, want to be tech companies. Or at least, tech-presenting companies, to stay ahead of the curve. 

Traditional firms with sound fundamentals are now paying better salaries for tech talent and doing interesting and meaningful work. And most importantly — they are offering stability in a very volatile jobs market. 

This episode was written and hosted by Akshaya Chandrasekaran, produced by Anushka Mukherjee, and engineered by Rajiv CN. 

Cost to Company is produced from the newsroom of The Ken, India’s first subscribers-only business news platform.

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