The New Mainstream Podcast

Latinos are the entrepreneurial engine of the U.S. economy. Latinas are starting more businesses than any other ethnic cohort and the trend isn't slowing down. Yet, despite this staggering growth, minority-owned businesses, in general, struggle to scale. Maribel Lara Senior Vice President, Head of Consulting at The Sasha Group, discusses some of the barriers minority, women-owned businesses face and shares growth hacks MWBEs can use to accelerate the growth of their firms.

This podcast delves into the significance of Latin X, underserved yet influential consumers within the Hispanic market who drive significant revenue and advocacy for brands. We explore key differences in individualistic and collectivist cultures, how Hispanic immigrants adapt to the American ethos, and what it all means to marketers trying to touch today's new mainstream: multicultural consumers.

Guest: Maria Twena, Global Head of Consumer X at 9thWonder Agency

This podcast explores the relationship between language and brand engagement and how Fortune 500 companies can use the Spanish language to fortify their marketing assets and unlock the potential in the market through in-language campaigns.

In this conversation, we will explore how brands can play a role in addressing social justice issues in the Black American community by helping improve the lives of Black American consumers while driving brand engagement, loyalty, and sales.

Speakers: Pepper Miller, Recognized Black American Market Researcher, Author, Subject Matter Expert and Speaker | @peppermiller | http://peppermiller.net and Reginald Osborne, Strategic Business Leader & Cultural Expert

The ThinkNow Mobile App Report is a nationwide survey that looks at how Americans use and perceive their mobile device apps. The report includes the following insights:

# The majority of mobile devices users download applications at least once a month

# Younger people are more likely to download an app to share with others

# Users access their apps an average of 8x a day

And More...

Download the full Report here -http://campaigns.thinknowresearch.com/downloads/thinknow-mobile-app-trends-report-2018.html

We track cross-platform viewing, streaming habits, gaming, and binge viewing habits across the total market. The study contents include the following:

# Types of TV service received at home

# Methods of watching TV programs and viewership trends

# Average number of shows watched in one viewing

# The "Why" behind Online Streaming vs Cable/Satellite preferences

# Video Game consumption and device usage

ThinkNow conducted a national survey of Americans aged 18-64 across various ethnic groups. We asked them about their interest in starting businesses, industries chosen, revenue goals, motivations, barriers and utilization of support services. The study contents include the following:

# Success and Business Ownership

# Business Ambition

# Motivation

# Obstacles/Challenges

# Business Owner Resources

In our newest report, Social Media & Digital Usage in 2018, done in conjunction with mitu, we take a closer look at the latest social media and digital trends across all U.S. consumers. The study contents include the following:

# Daily Device Usage - Hispanics Vs. NH Whites

# Daily Digital Activity - Hispanics Vs. NH Whites

# Digital Insights - Hispanics Vs. NH Whites

# Smartphone & TV Usage by Day-part

# and more...

Download the full report here - http://campaigns.thinknowresearch.com/downloads/thinknow-social-media-digital-usage-report-2018.html

Our national consumer study of soccer fans reveals how Hispanics engage with soccer on social media and how they plan to follow & cultivate the World Cup experience, how they will engage the World Cup and how receptive they are to social media advertising.

You download the full report here - http://campaigns.thinknowresearch.com/downloads/thinknow-hispanic-soccer-fan-study-2018.html

ThinkNow Research conducted its annual Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians, and non-Hispanic whites. Below are insights gleaned from this year's ThinkNow Pulse study:

# Most American's household income stayed the same in 2017

In 2017, fewer Americans experienced a job loss or a reduction of work hours or salary

# Employment numbers improved in 2017 across the four major race/ethnic segments

# Just under half of consumers are anticipating a better year financially in 2018

# About half of Americans feel the US economy is growing

Listen in as special guest, Mark L. Madrid, Executive Director of the Latino Business Action Network, joins Mario X. Carrasco, Managing Partner at ThinkNow Research for the #ThinkNowMRX Podcast Series, to discuss the findings of ThinkNow Pulse™:

Download the Full Report Here - http://campaigns.thinknowresearch.com/downloads/thinknowpulse-total-market-consumer-sentiment-report-2018.html