Everyone has a different work process when it comes to operating in the world of business. Although it’s hard to pinpoint which working technique is the best, we’ve pinned it down to either being effective or efficient. Both ways of thinking are justified, and we’ll you why.

When it comes to the highest quality of work, effective is the word that comes to mind. Providing your clients substantial value is always at the top of the priority list, but so is profitability. Finding the most streamlined and profitable way of working is what we consider to be truly efficient.

At the end of the day, how do we strike a perfect balance between the two? 

Let’s say you achieved the results you wanted, but your process was entirely flawed. Although you get the end product you wanted, we consider this impartial thinking “results bias.” Sure, you may feel as if you have a process solidified by getting what you want out of it, but it won’t be scalable at the end of the day.

To have a successful business model, you need to evaluate every part of your process and how you achieved results.

Since “Review, Refine, Repeat” is the name of the game here at Trinity, we’re always doing our best to improve the ways we bring you content. As Reels becomes more of a center point on Instagram, our media team has decided on a slight pivot. Don’t worry; the same great content will be posted here on our website and youtube, but our IG page is switching things up.

As we advance, you can catch 30-second clips with Greg on our Instagram page in the Reels section. These clips will be short takes on everything in the digital marketing world. We’ll continue answering industry questions as well as giving you tips along the way.

In the modern-day of digital marketing, customer reviews and testimonials are a must-have for a successful business. We see way too many brands out there that are excellent at what they do but fail to generate the recognition they deserve. Let's get into a few of the best ways to garner reviews, starting with the most straightforward way; asking.

If you don't reach out to past clients and ask for reviews, how can you expect them to know where & how they should review? Here at Trinity Web Media, we provide the direct link to our Google profile reviews. This makes it both simple and convenient for our clients to leave their thoughts and feelings.

There's a lot to cover when it comes to business reviews. Join Greg Taylor as he covers generating reviews as well as maintaining the ones you already have. We're all going to get bad reviews here and there; how you handle them is what counts most.

As we pass the year mark of being in a pandemic, a lot has changed in both our personal and business lives. Adapting to remote working while trying to remain as close-knit as possible has been a challenge. Even with our team being spread out, we've done our best to emphasize teamwork and collaboration. Who knew Slack would become everybody's best friend over the past year?

By communicating via Slack and Zoom calls, our team has been able to keep the ball moving, even without face-to-face interaction. Now let's be honest; it hasn't been easy for anyone. Going from working hand-in-hand at the office to transforming into a dispersed workforce has taken some adjusting. Fortunately, the Trinity squad has been able to adapt to the changes facing the world.

Transitioning back to a sense of normalcy, we want to hear from everybody else out there. How have you been adapting to the past year? Have you made unexpected changes in your lives? Let us know! We're always happy to catch up.

When client requests are coming in from all angles, things can get overwhelming, to say the least. In order to filter out “pie in the sky” ideas while still acknowledging the requests from the company you are working with, there are several processes you should get in tune with. Here at Trinity Web Media, we always do our best to respect our clients’ requests and respond to them promptly. One of the ways to ensure we keep on track with requests is by implementing a ticketing system.

There are a variety of different ticketing systems out there, but we tend to side with GitHub. By permitting the higher-ups in a company to make requests, those lower on the chain can have a dialogue before it reaches us. This way, when we hop on a new task, we know it’s going to be the real deal.

Making sure you adhere to the proper protocols is essential to keeping your website up and online. Without web development experience, it can be easy to overlook a few steps that may leave your website jeopardized with security risks. Here at Trinity Web Media, we keep a close eye on our web properties to ensure our client’s websites are always up to speed with the latest security updates. Aside from keeping your finger on the pulse of a site’s health, there several things to lock down when developing websites.

When it comes to keeping your site as secure as possible, make sure you:

1. Always have a backup of your site

Whether it’s internally or for clients, problem-solving is always an important topic to cover. Regardless of the issue at hand, reviewing the overall scope and complexity of the problem is the first step to take. Is it a one-off issue, or is it recurring? With that question in mind, you can determine how much time and effort should be allocated to the task.

One of the most significant issues people tend to have with problem-solving is the tendency to over-engineer solutions. Over-engineering often results in wasted energy that should be allocated in other places.

By taking the time to evaluate the different options for problem-solving, you’ll provide better answers for both your clients and your hard-working team.

Interested in learning the inside scoop behind evaluating projects for clients? We have you covered.

When it comes to taking on new projects and initiatives, there are a number of things to reflect on before diving in headfirst. Start off by analyzing the scope of the work ahead of you. Is it what you’re comfortable doing? Is the client going to value your expertise? Also, keep in mind the value of making sure the relationship with your client is one that can grow. If you feel as if working with a particular team isn’t a good fit, it likely isn’t.

Last but not least, ensure you are charging accordingly for what you do. The quickest way to go out of business is to continue providing hard work for free.

We can all agree finding an “expert” in digital marketing these days isn’t difficult. What’s more important than ever is having the proper criteria in place to vet them and their work. Many companies are quick to promise you the world in results, but these “experts” often fail to deliver.

Before committing to a service or company, there are a number of questions that you should present them with:

“What are you promising my company and me?”

“What results have you achieved in the past?”

“Can I talk to one of your current clients?”

Never let so-called digital marketing “experts” try to convince you of something that you can simply vet to find out for yourself.

And most importantly, always trust your instincts.