In this episode of The New New Thing podcast, hosts R. J. Talyor, editor-in-chief of The New New Thing, and Liz Prugh, managing editor of The New New Thing, are joined by special guest Dr. William (Bill) Scott, who serves as a research professor at IUPUI’s Department of Chemistry and Chemical Biology.

Dr. Scott’s current efforts are refinement and implementation of the Distributed Drug Discovery (D3) project at IUPUI, schools in the United States, and globally. D3 seeks to educate undergraduate students in chemistry and biology while they apply their learned skills and understanding to helping solve a serious humanitarian challenge — discovering drugs for neglected diseases.

The group discusses experimentation as a whole, drawing several parallels to experimentation across several industries, like science, chemistry, and marketing. In this discussion, we broke down:

-The similarities of the structure of a chemistry experiment and marketing experiment (yes — they are very much alike!)

-Coming to terms with a failed experiment (or marketing campaign): We need to recognize the difference between failure and an unexpected observation.

-Gaps in experimentation: Marketers, are we aware of the questions we should be asking?

-Parallels of experimentation across industries: For example, descriptors in science are like audience interests in marketing.

-The importance of reproducibility in experimentation — across all sectors.

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In our first podcast for The New New Thing, host RJ Talyor, CEO of Quantifi, is joined by co-hosts Liz Prugh, Editor-in-Chief of The New New Thing, and Despi Ross, VP of Customer Success for Quantifi. Their first guest is Author and Speaker Kyle Lacy. The group discusses Kyle’s love for colonial homes in his home city of Boston (as seen on his Instagram @kylelacy), as well as his expertise in launching marketing organizations for startup companies in his current role as VP of Marketing for OpenView Venture Partners.

Specifically, the group breaks down:

-How to differentiate social channels from personal and business (or, attempt to);

-Why marketing ops is more important than ever;

-How companies make their employees “give a shit”;

-How Wendy’s Twitter strategy was a risky move, and why it worked;

-The “Four P’s” marketing organizations should structure around, and more.

You can find Kyle and his adventures on Twitter @kyleplacy and on his website at kylelacy.com.

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