In this episode of The New Rey Media Show, we see the team in action and get to follow them in each step of content production. Alex and Mackenzie go out to film our pillar, Fer scripts and create our graphic content, and Liberato edits our video pillar!

We are back with our friend Mr.Noodles and in this episode, we are going to plan the content we are creating for our ramen brand! We are going to take a look under the hood here so you don't want to miss how you can copy our content-making framework and use it for yourself!  

#branding #ecommerce #shopify

The Omnichannel world we live in now can be difficult to navigate and one of those challenges is staying consistent with your business's brand on all the different platforms you operate in. It could be from social media to your website or print and your product branding.   

This is what we put together to make things easier to navigate this challenge.

In this episode, we are pulling the curtains back and showing you exactly how we designed the Phoenix Bites website for Shopify. We want you to understand the process of designing your e-commerce shop and this way you can let your imagination run wild.   Don't forget a crucial step is to have your developer!  

When you have an e-commerce shop you are limited in the experience you can provide your customer compare to a brick and mortar. So utilize your website to do that, bring them an experience!   

Check out phoenixbites.ca and let us know what you think!

In this episode of the New Rey Media show, we are looking at Archetypes! Have you ever instantly connected with a character in a way that gets ya right in the feels!? You're probably relating to some form of an archetype. Check out this episode to learn more about the kinds of archetypes and what the heck they have to do with branding!

#branding #archetypes #ecommerce #cpg

In this episode, we are going to look at the packaging of some incredible CPG brands. And learn what makes a good package and a bad one! We are going to look at several points to help us critique these product packages, These are functionality, practicality, Design, Storytelling, Consistency, Innovation! Stay tuned cause this is going to be a fun one!  

And at the end of this episode hopefully, we have a better understanding of what makes an unforgettable product package.

New Rey Media

In this episode, Kim Chackal - Director, Sales & Marketing at Equifruit takes us through how the business and the brand have evolved and grown into something entirely new in the 7 years that she's been there. She gives us some insight on how she began developing their approach to selling to large distributors such as Longo’s and more! Before she was reaching out to sellers, and now they approach her! 

A huge thank you to Kim and Equifruit for taking the time to chat with me about branding and business development! 

Go check out Equifruits accounts

YouTube: https://www.youtube.com/c/Equifruit

Tiktok: https://www.tiktok.com/@equifruit?lang=en

Instagram: https://www.instagram.com/equifruit/

Facebook: https://www.facebook.com/equifruit

Linkedin: https://www.linkedin.com/company/equifruit-inc-/

Website: https://equifruit.com/en/

Kim Chackal

Linkedin: https://www.linkedin.com/in/kim-chackal-12b922a4/

Join us for an awesome episode with Ruth Elnekave, founder of JOYA. You'll hear the incredible journey she took from her career as a  lawyer to finding her passion for health and wellness products after discovering her own health issues and becoming a certified nutritional practitioner.  Ruth tells us about the struggles and triumphs she faced creating her products and launching her company. It was a pleasure to chat with Ruth, and we hope you enjoy it!

Enjoy a reading of the story Godfather death by the Brothers Grimm, read to you by Alexander Wolf.  Happy Halloween!

Our guest today is Sahar Sicar. She is a Digital Marketing Manager at Fancci & Co, A beauty tool brand for people who live by their own beauty standards. Today we are going to discuss a little bit of her career, marketing, and e-commerce.