Never heard of an empathy map? We've got you covered in this episode!
Let's start with 'empathy' first ... Empathy is the ability to relate to the emotions of others. As entrepreneurs, we often view products and services from our own perspectives, but not from the customers. Empathy mapping does the opposite of that.
Empathy Map is a way to get closer to what your target avatars really think and feel about your products and services. If you can empathise with other people, they'll likely respond to you, making it easier for you to demonstrate how your products and services can be a great fit for them.
The tool also provides a series of prompts to help you identify your target audience's thoughts, feelings, motivations, desires, and needs.
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