The Next Big Shift in Consumer Expectations is Coming. Are Dealers Ready? Jared Burt Joins Me for Episode 40 of the Dealership fiXit Podcast – I am your host, Brian Croft

This is episode number 40 of the podcast.

Today, it’s my great honor to have a former client of mine, also a many year friend and very distinguished powersports leader as our guest.

I’d like to run thru a quick greatest-hits style bio, of Jared Burt

Presently, Jared is:

· Managing Principal of Hero Hub

· Head of Strategy (Automotive) at Williams Forest

· Adjunct Professor of Business at Brigham Young University, Idaho.

Prior to that some of his roles have included:

· Director of Channel Development at Textron

· Director of Dealer Development at Arctic Cat

· VP of Marketing at Motorfist

Where I met Jared was 2007 in beautiful Rexburg, Idaho where he was Dealer Principal at Rexburg Motorsports (from 1996-2015)

If you aren't familiar with Rexburg Motorsports - this is some of their trophy case...

Rexburg Motorsports (Rexburg, Idaho)

Dealernews Top 100 Dealer: 9 Time

2014, 2013, 2012, 2011 (First Runner-Up), 2010, 2009, 2008, 2007, 2006

Top 10 Dealer: 3 Time

2013, 2012, 2010

Jared has many years experience from enthusiast to dealership level and right up to OEM exec, so he joins us with some next level perspective.

Some of his journey thus far in powersports.

He has been writing a monthly article on LinkedIn – link below.

It's very encouraging to me that Jared has such a strong vision for powersports, specifically power sports dealerships that's a very positive one for the future

Some of the things Jared recommends that dealerships who want to end up on the right side of the big shifts coming toward powersports

Show Notes:

The Next Big Shift in Consumer Expectations is Coming. Are Dealers Ready? Jared Burt Joins Me – Episode 40

Jared’s Linked Article(s):

https://www.linkedin.com/pulse/interactive-future-state-aim-expo-dealerships-jared-burt/

Hero Hub® harnesses the power of dealers to create a cohesive brand experience across all channels and customer touchpoints. Even with the world's best products, meeting and exceeding Customer expectations is impossible today without a retail ecosystem harmonized to deliver on the Brand's promise. Hero Hub's solutions for Brands, OEMs, Distributors and Dealers drive accelerated retail by designing, developing, and managing critical Customer touch points.

Website http://herohub.digital

Williams Forrest – or WF – is a digital solutions firm with offices in LANC PA and NYC NY. We are a team of experts who partner with clients to advance business with purpose-engineered digital product and platform solutions for… - Mobile - Web - Internet of Things (Iot) - Content Management - Ecommerce/Marketplace Integration - Custom Applications

Website http://www.williams-forrest.com/