The Next Generation of Caller ID is all about KYC...is all about Vetted Identity?

Darth Vader. No, really! Brett Nemeroff, VP of Engineering, Voice of Numeracle, was putting together a slide deck for the company’s masterclass series, on caller ID when Darth Vader called. That was the name being displayed as the incoming call on the Brett’s phone. Brett answered the call, where Mr. Vader graciously explained that he’s a real estate broker, that, with non-telecom engineering skills, simply logged into his account and set his name as Darth Vader. “It just underscores the problem with caller-Id, that it’s not a source we can trust,” says Nemeroff. “It does not take a tremendous amount of technical competence to figure out how to change your name and to ultimately how to change it to something that might make it more likely to get answered by somebody.”

In this podcast, Brett discusses how this degradation of the caller-ID service has impacted the utility of by phone communications. Basically, people have lost trust in being able to know who’d calling. That, combined with an ocean of nuisance and scam calls, has devastated the utility of simple outbound calling as a way of communicating.

“It all starts with KYC, Know Your Customer,” says Brett.

Brett discusses guidance on understanding and defending privacy and security in a world of continuous changes and challenges, as well as the responsibilities and roles in this defense. We get insights into how Numeracle's Entity Identity Management™ (EIM) and Verified Identity™ associate and manage the identity of communications, supporting evolving regulations and standards. Brett offers a perspective on the future of phone calls and the telecommunications industry, including an understanding of how to progress forward with expertise and integrity

Numeracle is an industry pioneer and leader with actionable solutions for legal callers that prioritizes their calling identity as the foundation to restoring trust in the voice channel and to their calls by removing barriers, like improper spam labels, from harming their phone numbers. Numeracle's Entity Identity Management™ (EIM) platform puts enterprise brands, BPOs, and service providers in direct control of their identity, which we vet and verify. Our EIM platform can also be used to manage branded communications, to improve call reputation with blocking and labeling prevention and spam label remediation, and we provide visibility into call display to ensure brand identity is presented as intended, with transparency and consistency. Our KYC-based identity vetting and verification is the cornerstone of the platform; developed in support of evolving federal regulations and telecom standards.