Hosts Denise Dente and Jessica Quick of Buzz Beaute are joined this week by Megan Rupp, the Director of Beauty at Power Digital Marketing. Megan discusses how she works with the beauty industry’s leading brands to build unique brand identity that can take them to their next stage of growth.  Instagram: https://www.instagram.com/beautybizshow/ See omnystudio.com/listener for privacy information.

The Next Stage of Growth - Megan Rupp, VP of Beauty at Power Digital Marketing

A business podcast about BEAUTY + TECH, featuring discussion of recent news, useful in-depth interviews with industry notables, and commentary about business and technology in the beauty industry. Hosted by industry experts, brand founders, and executives.

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Host Jessica Quick of Buzz Beaute is joined this week by Carly Broderick, the Founder and CEO of Miles Personal Care. Carly discusses the development and marketing of her brand, which focuses on creating deodorants and personal care products for teens and tweens. Carly shares her background in the beauty industry and how she came up with the idea for Miles, as well as the branding and packaging, including the decision to make it a gender-neutral brand. She shares her go-to-market strategy, which includes targeting parents as the purchasers and using influencers and PR to reach the target audience. Carly also mentions her plans for expanding the product line in the future. Instagram: https://www.instagram.com/beautybizshow/ See omnystudio.com/listener for privacy information.

Designed For Teens - Carly Broderick, Founder and CEO of Miles Personal Care

Cassandra Thurswell, Founder and CEO of Kitsch, shares her journey of building a successful beauty brand. She started with hand-making knotted hair elastics and selling them door-to-door, eventually expanding into other hair accessories, satin pillowcases, and haircare products. Kitsch's focus on sustainability and small behavior changes has resonated with customers. Cassandra discusses the challenges of transitioning from a founder to a CEO and the surprises along the way, such as the success of their shampoo and conditioner bars. She also shares her excitement for future expansions, including a shower filter and partnerships with Charity Water. Instagram: https://www.instagram.com/beautybizshow/ See omnystudio.com/listener for privacy information.

Starting Small - Cassandra Thurswell, Founder and CEO of Kitsch

Jamie Greenberg, celebrity makeup artist and founder of Jamie Makeup, shares her journey in the beauty industry and the process of getting celebrities ready for the red carpet. She emphasizes the importance of collaboration and authenticity in creating the perfect look. Jamie also discusses her own beauty line and the challenges of product development. She values her community and aims to create a safe and non-judgmental space for women to be themselves. Instagram: https://www.instagram.com/beautybizshow/ See omnystudio.com/listener for privacy information.

The Importance of Being Authentic - Jamie Greenberg, Founder of Jamie Makeup

Jesse Bartley, Chief Commercial Officer of Scent Beauty, discusses the evolution of the fragrance industry and the unique approach of Scent Beauty. The company initially focused on direct-to-consumer fragrance but later pivoted to become an omnichannel company. Bartley emphasizes the importance of partnerships with retailers and the need to create emotional connections with consumers. He also highlights the trends of luxury fragrance, celebrity brands, clean fragrance, and innovative product formats. Bartley discusses the challenges of retail, supply chain, and data management, and the importance of agility and risk-taking in the beauty industry. Instagram: https://www.instagram.com/beautybizshow/ See omnystudio.com/listener for privacy information.

Redefining Fragrance - Jesse Bartley, COO of Scent Beauty

Host Jessica Quick of Buzz Beaute is joined by Alicia Grande, the CEO and Founder of Grande Cosmetics. Alicia discusses the beginnings of Grande Cosmetics, starting with the discovery of a lash-enhancing product and the journey to bring it to market. Alicia talks about the strategic moves and milestones that propelled the company's growth, including expanding into different channels and markets. She emphasizes the importance of safety and efficacy in their products and the challenges of combating counterfeits.  Instagram: https://www.instagram.com/beautybizshow/ See omnystudio.com/listener for privacy information.

The Next Stage of Growth - Megan Rupp, VP of Beauty at Power Digital Marketing

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