In this episode, VMA CEO Joel Edmondson speaks with Houri Tapiki, General Manager of Theatre Royal Sydney and VMA’s Venue Professional of the Year, about her career journey and philosophy on leadership and customer experience. Houri traces her path from a casual ticketing call-centre role at Ticketek through major responsibilities in sports (Rugby Australia), international experience building Dubai Opera, and ultimately returning to Australia to run Theatre Royal Sydney under Trafalgar Entertainment. She reflects on stewarding a historic venue celebrating its 50th anniversary and managing a long pipeline of major productions, while explaining why customer experience—removing friction, showing genuine empathy, and making a night out “worth leaving the couch for”—sits at the heart of her approach.